Evaluate the External Corporate Communications of an Existing Product or Service

From this excerpt we can deduct that, to some extent, the unhappy employees came from low-context cultures, in which communication is characterized by explicit verbal messages. There is no hidden meaning behind any message and the information is transmitted directly. So just reading a mission statement does not clarify how they fit into the overall organization and current business plan.

There are many things that contribute to making a business successful, such as a good strategic plan that includes the mission, vision, and values for an organization. The mission is the basic purpose of the organization, as well as its scope of operations. It is a statement of the organization’s reason for existing and the shared purpose of the people in the organization. The mission often is written in terms of the general clients it services. Depending on the scope of the organization, the mission may be broad or narrow (Snell, Morris, Bohlander, 2014). For example, I work for a well-known hospital in Ohio and the mission is to provide better care of the sick, investigation into their problems, and further education of those who serve.

Ideally, a good mission statement also provides information regarding the organization’s overall management philosophy, its business model, its technical and social competencies, and its values and beliefs (Aguinis, 2009; Azaddin, 2011; Bart & Hupfer, 2004; Covin, Slevin, & Schultz, 1994). Moreover, to make mission statements of large companies more individually relevant, Azaddin (2011) advocates flexible “guiding statements” that account for the “context, culture, structure, and needs of an organization” (p. 31). Thus, a mission statement must be meaningful and applicable to all stakeholders for strategic decision-making to be effective.

Mission statements for any organization are today a foundation stone for defining its activities, attitudes and culture. Thus the mission statement influences the organization to a very great extent. Thus the mission statement shows the degree of internalization and the general principles of governance adopted by the institution, and its core values and responsibilities and the area of interest. (Yopp, 2008)

Mission statements can have a wide impact on a business as a whole. There are a vast majority of articles written on this topic and many of them show that it is in favor of the business to create a mission statement for themselves. In addition, mission

This organization relied on the customers that walked through the door every day; this was evident in the mission statement. Their mission was to earn loyalty from customers

Re-examine the company’s mission statement.  How does their mission statement exhibit this statement now and in the future?  If not, why doesn’t it?

Each public segment establishment exits to make a distinguishing transformation in the lives of persons and in the general public. Making this change is the mission-the organization’s purpose and a motive for being successful (Drucker, 2008, p. 11). The mission tells us, what you do and what you expect form an organization.

Mission Statements is a foundation of how you want your business to be successful. You have to find the right words, expressions and drive to for your mission statement to be addressed and meaningful. There are certain characteristics of a mission statement it’s a declaration of attitude and outlook. A good mission statement allows for alternative objectives. It also has to have organization’s diverse stakeholders. Stakeholders include employees and managers, board of directors, customers and suppliers. Most businesses mission statements provide motivation and general direction. It needs to be inspiring and identify the firm’s products and that it’s environmentally responsible.

Purpose and mission statements are meant to clarify directions, guide decision making, mobilize, and motivate individuals or groups of people as they move forward. But these statements need to be tools that stimulate action rather than words that hang on a frame on the wall (p. 195).

No matter the business or the organization, they all have two things in common; people that work inside the organization and customers to provide a service for. One of the most important things an organization can and must do is have an effective mission statement. The purpose of this paper is to evaluate the mission statements of Home Depot, Inc. and Nike, Inc. The first step is to give a brief history of each company and the clients they serve. Next, review each company’s mission statement and evaluate them based on a few criterions. For example, the relevance of the mission statement to the organization’s customers, their needs, is it realistic, is it clear and easily understood, etc. Before the examination of organizational mission statements can begin, a history of Home Depot, then Nike, is required.

It does not define the entire plan but is recognized as “…an essential first step in the strategic management process” (Cochran, David, & Gibson, 2008). My mission statement is also not a one-and-done but evolves as I evolve in life and career. It is, in fact, a living document (King, Case, & Premo, 2010). My mission statement, furthermore, reflects my goals and answers the core question, “What do [I] want to become” in terms of my personal conduct and behaviors, and in how I touch and enrich the lives of those I interact with on a daily basis

A mission declaration is a corporation’s beacon light to support company workers with its triangulation (Beringer, Jonas, and Kock 2013). In association with the organizations clients, it is the guaranteed that the firm is committed to the purpose of the clients. A mission declaration enunciates the front line of the association and reminds the firm’s associates of the expectations the corporation would like to be project to its customers.

The mission statement is a written document that an organization declares its core purpose. The mission statements defines the essence of the organizations needs and their core purpose of their existence. It describes the role that they play in the community and portrays the club’s image, charisma, and individuality. If the mission statement is written correctly it can provide an explanation to internal and external individuals on what the organization stands for. Some of the components that are key to the mission statement are members, product and service, market, technology and philosophy are just a few that should be in the mission statement. Without and effective mission statement to inspire your employees and members on why you exist it won’t mean anything to them. Here is an example of a mission statement from Kohl’s

The mission statement communicates to stakeholders the main activities that the company focuses on in order for it to achieve its vision. The mission statement communicates to employees’ information on how to conduct their day to day activities. The mission statements also describe the organizations, policies, culture as well as ethics (Alesia 2013).