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Evaluate the Relevance of Porter’s Five + 1 Model to Organisations in Industry and Commerce

Decent Essays

Porters 5 + 1 force model is an evaluation tool that is used in analysing the micro environment. It uses six variables (power of suppliers; power of buyers; threats of substitute products; threat of new entrants; intensity of rivalry and the recent addition “stakeholders”) to analyse the micro environment, so as to be able to create a representation of the general business environment as it relates to the organisation within its operating environment or industry. By using this model, it can become easier for management to navigate the highly competitive and dynamic markets of today. Using the Porters five + 1 forces model which is a powerful analysis tool, corporate managers are empowered to better analyse the current position of the …show more content…

At Meikles hotel, for instance, the buyer is most worried and concerned with the bargaining power of the suppliers, whilst the marketing manager is concerned with the bargaining power of the buyers. When the five + 1 forces model is used however, both managers have to consider the other managers’ concerns, hence both of them will end up with a wholesome picture of the market, enabling for more informed decisions to be made. Evaluation of profitability of industry Profitability evaluation is made considerably easier when the model is used. The model is concerned with the industry and the different stakeholders (competitors, customers, buyers, government, agencies etc) operating within it, and because of this, it can be used to ascertain whether the firm will be or is able to generate profits from operations within that industry. The collective strength of the six forces determines the ultimate profit potential of an industry. An organisation seeking to expand outside its market can find this very useful. It becomes easier to compare the potential returns from different markets by scrutinising how the factors are affecting profitability in each of the potential markets. An international company such as Nokia, for example, will implement this when they are considering entering new country markets for example. They may consider factors such as availability of

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