Evaluate the contribution of a visitor attraction to the popularity and appeal of a destination or area

1255 Words Dec 2nd, 2013 6 Pages
D1 Evaluate the contribution of a visitor attraction to the popularity and appeal of a destination or area
In this report, I am going to evaluate the contribution of Bullring to the popularity and appeal of Birmingham and surrounding area.

The Bullring is a major shopping and leisure area, an important attraction of Birmingham, which located in city centre. It attracts many different types of visitors to the city and surrounding areas.

According to the Bullring fact sheets, with its £500 million transformation completed in 2003, this leading retail venue has transformed Birmingham and redefined it as a world class shopping destination. Housing one of only 4 Selfridges department stores, the fourth largest Debenhams, the
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Over 8000 new jobs have been created within the Burring as a result of Bullring development.

Since Bullring launch, its popularity has grown worldwide. Birmingham has risen from 13th to 3rd in the Experian UK retail destination rankings. Bullring is now officially one of the most visited shopping centres in the UK. Over 38.5 million visitors were recorded at Bullring last year alone continue to make Bullring one of the most visited destinations in the UK, and it continues to attract high quality national and international brands. Recent additions include style-leaders such as A|X Armani Exchange, DKNY Jeans, Kurt Geiger, Tommy Hilfiger and Ben Sherman.

This has led to more restaurants, hotels being established, such as Radisson Blu was established in Birmingham in 2006. Besides, Bullring has generated even more popularity and awareness from some of top brands. Out of all the potential launch venues in the UK for Range Rover, this famous car brand chose Bullring as the platform for its customer launch of the new Range Rover Sport. Bullring was also selected as part of an international marketing campaign to endorse Johnnie Walker as new F1 team Mclaren sponsors.

Bullring – Further Development & Big City Plan

Regeneration around the Bull Ring continues. In December of 2011, the expansion of Bullring with the creation of 3 new restaurant
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