Evaluating A New Imc Plan Through The Utilization Of The Swot Matrix

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Over the past two decades, Australian has experienced significant population growth that has in part been mitigated by migrants. This has contributed significantly to the housing demand and household formation. Some observers have suggested that this dynamic could continue over the next four decades. According to the United Nations, Australia’s evolution is expected to surpass many of the developed economies over the next four decades. Over the years the housing industry has undergone numerous changes that are triggered by different factors, which include but not limited to, market competition, economic, social and environmental factors. For these reasons, firms in this industry have been forced to keep up with the market development,…show more content…
189). It is due to the outstanding service Juhasz & Associates offers that keeps their customers coming back as well as referring others. It is common knowledge that if a company offers mediocre or poor goods and service, they in part will be decreasing the chance and likely hood of customers using them again or being referred to potential customers. This is a very competitive industry but Juhasz & Associates is renowned for its fair price and exemplary customer relation over and above all they offer quality goods and services. Since unhappy customers will rarely complain, but opt to look elsewhere the company has suggestions boxes in all of their offices and their website has a grievances section where any complaints can be aired with discretion. Furthermore, any issues and/or complaints are dealt with within 24 hours. Even if a solution cannot be achieved within that time, communicating and keeping customers informed as to the progress of the matter is the protocol that all employees abide by. Thus, its customers are always left satisfied. 4. Company Financials It is because Juhasz & Associates focus to creating a better daily life for their clients that in 2010 the attained more than $30 billion in total revenue, with 1,310 employees in all major cities in Australia 5. SWOT Analysis Before analyzing the features of the current and proposed IMC program, it would be worthwhile to conduct a SWOT analysis to

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