Evaluating Moral Issues Of Motivation Theories : Lessons From Marketing And Advertising Practices

Good Essays

Evaluating Moral Issues in Motivation Theories: Lessons from Marketing and Advertising Practices is a review of motivation theories and practices. The academic journal is designed to assist the reader and companies with comprehensive practices used to benefit the organization. The administered research is considering “the moral meaning of classic motivational theories and practices and their implications for both theoreticians and practitioners” (Shultz, T., 2013 J, 26(1), p. 1). The research was completed and documented, primarily reflecting on the ethical standards of motivating employees.
The research, as indicated in the journal, attempts to “focus on exposing the ideology behind theories,” (p.1) while giving an understanding of what is effective to an organization when considering management best practices and human social development. According to many theorists, the implementation of mainstream, motivation theories, distort and inhibit social development by trying to control human behavior. (Schultz, p. 1,2).
There are multiple motivation theories which consider the growth and needs of individuals as it relates to performance growth in an organization. When considering the ERG Theory proposed by Clayton Alderfer, specific needs are examined. They include, existence, relatedness, and growth needs. These needs incorporate our desire for physical well-being, good relationships and personal and development. According to Aldefer, “these needs do not need to be fulfilled

Get Access