Evaluating Nestle Company On The Bases Of Case Study

Nestle, an international recognized multinational corporation is the world’s leading nutrition, Health and Wellness Company. Nestlé’s mission of “Good Food, Good Life” aims at providing customers with the finest quality of nutritional choices within a wide range of food and beverage classifications (NESTLÉ - Vassos Eliades. (n.d.). Retrieved from http://www.vassoseliades.com/consumer-goods/nestle.html, para. 1). The merger in 1905 between Nestle and the Anglo-Swiss Milk Company created the Nestle we know today. Nestle is one of the world’s largest suppliers of food and nutritional products operating with 461 factories in 83 countries, with 328,000 employees worldwide (Fries, Lorin, Goldberg, Ray, 2012. Nestle: Agricultural Material

Henri Nestlé, a Swiss confectioner, became the founding father of Nestlé and one of the major creators of condensed milk. Nestlé's origins date back to the 1860s when separate Swiss companies had been founded that later shaped the Nestlé company. Inside the succeeding years, the two competing establishments aggressively improved their organizations all through Europe and the US. In 1866, Charles and George Page, brothers from Lee County, Illinois, America, set up the Anglo-Swiss Condensed Milk employer in Cham, Switzerland. Their first British operation opened in Chippenham, Wiltshire, in 1873. In Vevey, Switzerland, Henri Nestlé advanced his milk-based baby formula and soon began advertising it in 1867. The subsequent 12 months noticed Daniel Peter, a Swiss chocolatier start seven years of labour perfecting his invention, the milk chocolate production procedure which shaped Nestlé’s chocolate making. Nestlé turned into the critical co-operation that Peter needed to figure out a way of removing all of the water from the milk added to the chocolate and thus stopping the product from developing mold. Henri Nestlé retired in 1875 but the corporation, beneath new ownership, continued to succeed. In 1877, Anglo-Swiss added milk-based ingredients to their products; within the following year, the Nestlé company brought condensed milk to their portfolio, which made the two companies direct and fierce competitors. In 1879, Nestle merged with milk chocolate inventor Daniel Peter. In

As aforementioned, Nestlé is the leading company in nutrition, healthcare and wellness, offering nutritious products for every moment and age. It is the largest food and beverages conglomerate in the world, with a portfolio covering almost every food and beverage category, providing consumers a multitude of products to choose from.

Nestle is a Swiss based multinational company which is head quartered in Vevey, Switzerland. There is a long list of the products of Nestle but the most important ones include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks.

Here are some the common challenges which all the organizations face around the world and Nestle Bangladesh Ltd is also facing all of these challenges more or less.

Nestlé is the global leading nutrition, health and wellness company based in Switzerland. Its product line includes baby food, breakfast cereals, coffee, confectionery, dairy products, frozen food, pet foods, yoghurt and snacks with high revenues making it the world’s largest food company. Nestlé operates in 197 countries with over 340,000 employees, in 2014 its group sales account CHF 91.6 billion (USD 99.9 billion), whereas its trading operating profit is CHF 14 billion (USD 15 billion). “The Group’s net debt fell from CHF 14.7 billion to CHF 12.3 billion reflecting strong free cash flow during the year at CHF 14.1 billion more than offsetting the payment of the dividend of CHF 6.9 billion and the initial phase of the current share buy-back programme” (Nestle, 2014).

Since then the company has continued to flourish; mergers and acquisitions, global investment and product innovation have seen Nestlé position itself as a “global leader in Nutrition, Health and Wellness” (Nestlé, 2015) and, according to Forbes (2016), it is the largest company within the food industry and the 33rd ranked company on the Global 2000 (Forbes, 2016). Whilst renowned for chocolate, it did not become a global leader on the strength of one product. Its portfolio includes, baby food, beverages, frozen food, prepared dishes and healthcare nutrition. Food and beverages in particular have been prevalent in the aggrandizement of the corporation.

Nestlé was founded in 1866 by Henri Nestlé and is today the world's biggest food and beverage company. Nestlé employed around 250,000 people from more than 70 countries and have factories or operations in almost every country in the world. The history of Nestlé began in Switzerland in 1867 when Henri Nestlé, the pharmacist, launched his product Farine Lactée Nestlé, a nutritious gruel for children. Henri used his surname, which means “little nest”, in both the company name and the logotype. The nest, which symbolizes security, family and nourishment, still plays a central role in Nestlé’s profile. Since it began over 130 years ago, Nestlé’s success with product innovations and business acquisitions

Nestlé is a multinational bundled sustenance organization established and headquartered in Switzerland. It came about because of a merger in 1905 between the Anglo-Swiss Milk Company for milk items set up by the Page Brothers in Cham, Switzerland, in 1866 and the Farine Henri Nestlé Company set up in 1867 by Henri Nestlé to give a baby sustenance item. Nestlé's trademark of winged animals in a home, got from Henri Nestlé's own emblem, inspires the qualities whereupon he established his Company. A few of Nestle brands are universally famous, which has made the organization a worldwide business sector pioneer in numerous product offerings, including milk, chocolate, ice cream parlor, filtered water and pet nourishment.

In September 1866, HENRI NESTLE developed the milk based baby food .In 1905 with the merging of anglo swiss milk based baby foods it started its operation .The current name NESTLE was adopted in 1977.According to 2013 Nestle revenue is CHF 92.16billions and operating income is CHF13.07 billions and profit is 10.02billions and total assets are 120.44billions and also total equity is

According to me Nestle have only focus on the economic responsibilities and has been concern about the shareholders acceptations than the society. There is a wide space for improvement in the company’s policies towards society and environment.

Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition, health and wellness company based on sound human values and principles.

The merger of the Anglo-Swiss Milk Company and Farine Lactee Henri Nestle gave birth to Nestle

The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develop strategic intent for their business organisations following the analysis of external and internal business environments. I will analyse the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy.

Nestlé’s mission statement provides an idea on the company’s products and markets. However the company fails to mention its core values which leads the actions of the organization. It does not include concerns about public image and survival.