Evaluating Oxfam's Self-Vintage Campaign

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For my semiotic analysis essay i have chosen to evaluate the Oxfam’s ‘Lose yourself - Vintage’ campaign. This will be used to show how advertising uses codes to develop an image in order to attract customers. “Advertising is the official art of the advanced industrial nations of the west”, the industry uses a wide variety of techniques to get attract the audience. The placement of particular text, imagery, colours and other signs is an imperative aspect to what makes an advert successful. “There are the rudiments of a ‘natural’ bond between signifier and signified in many symbols” - The mise-en-scene within the picture (carpet, flowers, painting, jewellery, gloves) i.e. the signifier, connote a rich luxurious lifestyle and a high / upper class
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