Evaluating The Performance And Primark 's Position

1. Political: “issues affecting our international vendors could materially adversely affect our business and financial performance.”(Page 8.)

Primark, an Irish clothing retailer company was set up and headquartered in Dublin in 1969. Nowadays, there are over 250 stores across the United Kingdom, Ireland, Europe and the United States. Moreover, Primark operates with about 700 suppliers in China, India, Bangladesh, Turkey and Eastern Europe. Primark takes corporate social responsibility for the shareholders, owners, customers, suppliers as well as employees. Corporate social responsibility is that a company not only creates profits for the shareholders, but also undertakes the social responsibility for customers, employees and environment, including complying with business ethics, rights of workers and the rules of environmental protection. In order to develop continuously, corporate social responsibility plays an significant role in a company, which drives stakeholders have reliance on the company. This essay focuses on the ways in which Primark taking its duty to society and the ways in which the company should have done better.

Conclusion and proposal are discussed in this part. Conclusion is given to find principal answers for meet investigation objectives. Each investigation objective can be truly tended to by using research conclusion. Proposals are in like manner given to improve future standard constrained time strategies of Primark to propel their arrangements. Organization of Primark would have the ability to make intense standard restricted time frameworks and change existing periodic extraordinary systems with the sponsorship of rational proposition.

This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services.

Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of the clothing. According to Primark website figure, “Primark Stores Lt is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global

From 2014 Annual Report of Primark, it reveals that the store still lags behind in term of investment in staff facilities and its investment in store themselves. Beginning in the year 2013, the company was able to invest in ‘constructing an encouraging and motivating working environment’, and the reports highlighted major improvement in reductions in paid absence and staff feedback (www.business2000, 2016). The major role played by Primark’s HR team is as follows:

The companies that were chosen for a company analysis include Macy’s, Kohl’s, and Burlington. Since the retail industry has been lagging behind lately, these companies will help determine the prospective financial investment in the retail industry. As Macy’s as our primary company, we chose Kohl’s and Burlington to be the two comparative companies. These companies are comparable due to the same SIC code of 5311 in the subgroup of department stores. These companies offer similar products and services with little differentiation between the three.

No, I think that Primark made a mistake for sacking their suppliers where they could have improved working conditions in India. They are a multi-million company and are known worldwide they had the money to improve working conditions for their workers instead of sacking 3 suppliers, which means that people who were not at any fault had lost their job and couldn’t provide for their families. In my opinion I think Primark could have easily overcome this situation which occurred in June 2008 by improving working conditions, they have gone against the rights of some people as research showed hundreds of people lost their jobs who had a right to be working there and were at no

According to Primark, the cheaper the clothes, the more shoppers will buy. This is reflected in its sales. Primark is able to sell on low prices because Primark enjoys economies of

There will be several more in 2018. The merchandise is attractive and offered at very cheap prices. The concept is extremely appealing to young people on a tight budget. Primark will present a competitive challenge for every promotional retailer selling apparel, fashion jewelry, and various seasonal and home novelties.

Topshop in terms of gaining the competitive advantage inside UK’s fashion market tries to differentiate itself by promoting its online business, its international brand position and its collaborations with popular celebrities. The company’s objectives are following the SMART framework. The objectives are oriented on increasing UK’s market share, re-positioning the brand name in UK and following a tighter stock management. The Topshop marketing mix strategy is based on its STP strategies and is shaped by the UK’s external environment. However, the company is still strong focused on its digital performance and international expansion. Finally, the company in terms of examine the effectiveness of its strategies and objectives should implement, control and evaluate its strategies in depth.

Day by day the profit margin is increasing because of budget products, supply chain management, dedicated staff and unique variety are the add value for primark brand.

Despite Abercrombie & Fitch’s efforts to win back loyal consumers with their new rebranding initiative, the company continues to experience a decline in annual revenue and dismal growth coupled with a poor return on investment, making it a risky investment option for potential shareholders. According to the company’s annual report, Abercrombie & Fitch saw a decline in revenue from $4,116.90 billion in February 2014 to $3,744.03 billion in 2015 with fourth-quarter revenues falling nearly 14% to $1.12 billion (Abercrombie & Fitch 41). The company contributed its dismal report to a decrease in the number of operational stores at the end of Q4 fiscal 2014, weak consumer demand for both Hollister and Abercrombie & Fitch, slowing growth in

Sainsbury’s plc has been operating in the UK market since 1869. Annual report’09 suggests that the company is currently serving 18 million customers each week with strength of 150,000 staff. It floated itself in 1973 under London Stock Exchange in 1973 as the biggest floatation at the time.

This mode highly controls over the quality and progress of production in Chinese market and avoids layers of exploitation of traders and brokers. Meanwhile, UNIQLO has a huge superiority in terms of quality and cost by procurement of raw materials globally (Fast Retailing Co., 2014). As reasons mentioned above, commodities of UNIQLO are mainly priced between 300 yuan to 600 yuan, successfully achieved the business philosophy of " low price, quality assurance ".