Evaluating the Effectiveness of a Selected Organization's Marketing Campaign

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Introduction During this report I will be evaluating the effectiveness of Pizza Hut’s promotional campaign in achieving their aims and objectives. I will be analysing the various ways the company attempt to promote their products and service. In order to do so I will be discussing their advertising methods, how staff interact with customers on a one – one basis and how the corporation promote sales of their products. Furthermore, I will be considering how the aforementioned company deal with public relations and the advantages of doing so. Finally, I plan to assess how and why the company use direct marketing as well as sponsorships and endorsements. Advertising With regards to advertising, I will be assessing two different methods. The…show more content…
In all of Pizza Hut’s restaurants, members of staff are there to encourage the average consumer to spend more money; this is often achieved by asking a series of questions I.e. “Would you like any side orders?” or “Would you like to see the dessert menu?” In every Pizza Hut store the cashiers and sales assistants are specifically trained to strongly persuade customers to purchase add-on items at the till, these include products such as garlic breads or extra drinks. Another way in which they achieve this sense of personal selling is via the phone. After the customer has completed their order, the sales assistant will then begin trying to sell additional goods. I believe that the advantage of personal selling is the fact that people are more easily persuaded when interacted with other humans. Scientific studies show that being able to see a person’s body language allows them to relax and be convinced a lot easier. A consumer website goes on to elaborate that in most cases “Personal selling has a superior impact on consumers than direct mail or other forms of advertising…” In terms of improvements, I would suggest that in order to increase sales, I feel that the company should offer free extras if customers exceed a minimum spend of £25.00. Sales Promotion This section of the report is fairly self-explanatory, sales promotion is about how the company raises brand awareness and

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