Evaluation And Methods Of Data Collection For Zara And H & M Based On Customer Satisfaction

The company knows the demands of the customers and they are well orientated in the service and the knowledge of the products and this is the element that makes them prosperous. Jean’s Rare Find Books belief in customer service and satisfaction enables a comfortable and peaceful atmosphere and in return produces a strong customer loyalty for the company. Customer satisfaction and customer retention externally and internally is measured by the perspective of the customers and thus implements the reason for the company’s prosperity. Customer perspective is a key factor on how the customer views the company.

Observed customer satisfaction survey consequence displays poor decisions made by Samsung. Sequence, base on the observation data there were positive and negative aspects of the research of observational data. The experiment was complete covering all elements of this population, moreover, included the smallest statistical measurable details of the quality and value of the product, number of return

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

The Customer Satisfaction category allows the experts to look at the company’s design and delivery of products and services with a high level of customer satisfaction. The applicant will need to address how the company identifies market segments, the level of focus on the market segments, how product features and service are selected to best serve the market segments that were identified, how the company develops customer relationships, key factors in customer satisfaction and how the company obtains and utilizes customer feedback to improve performance.

Customer satisfaction is co-function of every organisation, Martui Suzuki has been able to satisfy its customer expectation. Presently gaining high levels of customer satisfaction is very important to a business or any company because satisfied customers are most likely to be loyal and to make repeat orders and to use a wide range of services offered by a

The main body of the literature review commences with a quick history of consumerism and customer satisfaction and the effects of proper implementation. Various secondary sources examine survey and questionnaire reliability, deciphering such information, along with the

Moreover, Al-Ghamdi stated that “Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses” (Al-Ghamdi, 2015, p. 2).

Zara’s value proposition is that it offers its customers cutting edge fashion at very affordable prices. It actively seeks out what styles are “hot” in the fashion world. After Zara has identified the latest trend it can have the

Successful companies who are focusing on customers’ loyalty. To identify customers’ satisfaction, there should be surveyed to analyze the strengths and weaknesses in performance, and develop scenarios for development and renewal. Customers satisfaction measurement focus usually on "how" services because product quantity easily measured and analyzed and is evidence of achievement and success of the organization. Therefore, senior executives are keen to highlight the quantitative achievements. But under the concept of Total Quality Management Principles (TQM), it has become more focused on quality rather than quantity of service. Thus, to measure customer satisfaction, there is two aspects, which they are quality and quantity and that what

This research aims to know the influence of product quality and customer satisfaction toward customer loyalty. This type of research is a research

To compete now a day’s competitive environment companies have to take a look on customer satisfaction as a high priority because they now a days demands improved products in quality, cost and reliability. And these are the key factors on which the organization must focus on and to consider those key factors, organizations must adopt new approaches of management to gain the satisfaction of customer. We can examine every item in the figure shown below.

Customer satisfaction is the main concern of creating value and competitive advantage(zeithaml,1988;parasuraman,1997). Satisfaction is the feeling of pleasure or displeasure resulting from the comparison of products/services performance in relation to the expectations. Expectation comes from the past buying experience, friends or associates advice etc .The relation between expectation and performance decides the satisfaction ;whether it is high, medium or low.

Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in

In conclusion, Zara’s Marketing strategy is genius. They know how to make their products attain the consumers' want, further than what they need, and create tremendous value for them. Often, Zara offers sales-off programs that reward customer loyalty as in bonding relationship with them. Zara also treasures the value of its proposition: they keep their promises by always supplying the fashionable clothes with affordable price. As the point of marketing, creating the value for customers and gaining that value from those. Zara has successfully achieved it, which is something really hard to do. Their brilliant marketing strategy has brought Zara to success, now they owns over 2,100 stores across 88 countries, and globally

Enterprise used the survey to capture data about customer’s satisfaction. Management objectives are to keep current customers satisfied, improve customer service and increase car rental in the remaining 20% in the discretionary market. Research objectives to determine the level of satisfaction: Customer’s rental car experience, the rental process, vehicle preferences, customer awareness and rental history. With the data provided the company will be able to determine if a satisfied customer will be a repeat customer and refer others to the company.