Evaluation Of A Mixed Study Design

Flight Centre is one of the Australian airlines focusing on the provision of services to the passengers through integration of quality and affordable pricing mechanism. Some of the services by Flight Centre to its consumers include holiday packages, cruises, accommodation, car hire, and insurance. The main objective of the organization is to offer competitive services at affordable prices with the aim of meeting the goals and objectives within the market and industry of operation. The main objective of this research exercise is to analyze Flight Centre of Australia and impacts of the environmental factors in relation to management decisions of the organization.

The airline industry has been a major factor in the globalization of the world economy. It connects the sellers and the buyers as well as transports goods across countries. It also breaks the time and distance barriers. In the past, air travel was considered a luxury but it is now a common necessity.

The results of article two used the mixed methods of quantitative and qualitative data. “Mixed methods research is an approach to inquiry that combines or associates both qualitative and quantitative forms. It involves philosophical assumptions, the use of qualitative and quantitative approaches, and the mixing of both approaches in a study. Thus, it is more than simply collecting and analyzing both kinds of data; it also involves the use of both approaches in tandem so that the overall strength of a study is great than either qualitative or quantitative research.” (Creswell, 2007). The authors used their research to answer their research question;

Creswell, J. (2009). Research Design: Qualitative, quantitative, and mixed methods approaches. (3rd ed). Thousand Oaks, CA: SAGE Publications.

The research and analysis conducted in this project will show evidence of meeting the requirements of program outcome three by assessing the human factors and elements that are directly associated with the situation facing airlines – post 9/11.

Following a critical overview of the literature, this chapter outlines the research methodology. It will provide a justification for a qualitative methodological approach and specification of methods employed. Highlighting the appropriateness of interviews and focus groups in relation to the methodology and overall research. It will also provide recognition of their relative strengths and limitations.

The social sciences employ three main types of research methodologies: qualitative research, quantitative research, and mixed-methods research. Qualitative research is a catch-all term that describes field research within social settings (Saint-Germain, 2002). It does not have a control group or require the researchers to impose variables and is not going to be sufficient to establish causation. However, qualitative research is excellent at providing descriptions of behavior. While qualitative research is descriptive, quantitative research is predictive. It makes predictions known as hypotheses, tests those hypotheses, and attempts to establish cause and effect (Xavier, 2012). Mixed-methods research, as its name implies, employs a mixture of qualitative and quantitative elements in its research design. Generally, a mixed methods approach is appropriate when a combination of quantitative and qualitative data, together, provide a better understanding of research (Fischler, 2012).

In an airline industry, customers form the core of the organisation and this is achieved by the level of customer satisfaction by voting for the airline. This expresses confidence in the airline. The airline to meet its customers expectations needs to ensure the following is adhered to:

A qualitative approach was used to carry out this study. Picking out major and minor themes by using thematic

Discuss how the jet engine revolutionised the world of commercial aviation and how future innovations will continue to shape the industry.

A mixed methods research design is a procedure for collecting, analyzing, and “mixing” both quantitative and qualitative research and methods in a single study to understand a research problem.

Qualitative and Quantitative study designs both can be beneficial in research design. They both provide valuable options for researchers in the field. These techniques can either be used separately in a research study or they can be combined to achieve maximum information. This paper will define the terms qualitative and quantitative; describe the similarities and differences between each; discuss how qualitative and/or quantitative research designs or techniques could be used in the evaluation of my proposed research; and discuss why linking analysis to study design is important.

"With the development and perceived legitimacy of both qualitative and quantitative research in social and human sciences, mixed methods research, employing the combination of quantitative and qualitative approaches, has gained popularity." (Creswell, p. 203). Describe the development of mixed methodology in educational research. Discuss the steps that need to be taken to develop a viable mixed methods research study.

A survey completed by the Government Accounting Office of the 50 busiest commercial airports, accounting for 80% of air carrier operations in 1998 revealed that noise, water, and air quality were the top three concerns. About 90% of the management of these airports thought that balancing environmental concerns with airport operations was much more or somewhat more difficult than it was in 1989. Because 13 of these facilities were at or above capacity with another four considered to be at capacity in

The aviation industry is one that is consistently changing and the demand in air travel is on the rise. With the rise in air travel, airports need to be able to handle the traffic. But the problem is that service quality in an airport declines when the airport has reached its design peak hour or even exceeded it. This simply means the airport cannot handle the amount of passengers it has thus customer satisfaction decreases.