Evaluation Of A New Product For Grace Kennedy Foods Essay

We will focus on bringing two new products to the Kool-Aid lineup: sugar-free premixed and energy drink.

One of the advantages that Kool-Aid has over the dominant players is its portability and easiness of distribution. Since Kool-Aid was invented for the purpose of reducing shipping cost and comes in small packets or tubes, it is extremely cheap to ship compared to the bottled and canned drinks that most of the soft drink companies are offering. It also does not take up space and therefore reduces space and cost for the retail stores to display Kool-Aid in the store. The distribution advantage is there, so Kool-Aid’s main focus should be creating demand and to be on consumers’ consideration set in order to compete with the dominant players in the juice/punch category. However, multinationals such as Coke and Pepsi are also very profitable in the concentration category by selling their products through fast food chains and convenient stores, which allow them to be profitable in both as bottlers and concentration producers. In order to compete with companies like Coke and Pepsi, Kool-Aid needs to offer “ready to drink” products that are bottled or

Attracts customers with other preferences and may compete broadly in the industry by branching out in new locations

According to recent studies, the age group of 25-40 year old males and females purchase a reliable amount of small appliance to bring in this product. A household income of $40,000 a year is enough purchasing power for a household to afford this product. Through recent studies, it has shown that cocktails are mostly popular with individuals that like to share their experience with others and go to bars and restaurants because of the specialty cocktails that are offered. The United States has been chosen as the target location because of Company G’s location.

1. Provide a brief SWOT analysis for Kayem Foods, Inc. (specifically addressing the market opportunity for Al Fresco Chicken Sausage).

The evaluations results will be reported to the funder (the person who hired me to do the evaluations). The report needs to be tailored and address what the stakeholders need to make an informative decision. When writing the report, I must tailor the information to represent the different interest of the stakeholder. If the stakeholder is concern about the cost aspect, I would include more money and numbers, or if the report is shared with the employees, then I would write in a layman language so the employees understand my findings. I am more of a visual learner so I would include charts and table in the report to give it some visual aid if it contains a lot of numbers. The report will also include the executive

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

The dangers of the food industry need to be revealed to the public so that people can live healthier lifestyles. For this to be done, the food companies need to start labeling what is in their food. There are numerous harmful chemicals and hormones found in the food we consume, and there needs to be more awareness of what society is recklessly ingesting. A two-year study on the effects of genetic mutation on mice was published on September 19th, 2011 in Food and Chemical Toxicology. In the experiment, the mice consumed corn that was sprayed with Roundup, the food company, Monsanto’s brand of weed killer, or drank water with levels of Roundup that are similar to what is found in U.S. tap water. The shocking results revealed that the mice

Essay Question: In what ways does this movie demonstrate the “Iron Triangle” and its powerful influence in the manner that our government functions?

Food Inc. opens in an American supermarket and draws attention to the unnatural nature of year-round tomatoes and boneless meat. It pulls aside the curtain that is concealing the truth about food from the consumer. After the brief intro, the movie shifts its focus to the topic of fast food and its impact on the meat industries. Fast food virtually started with McDonald’s. When they decided to simplify their menu and hire employees that repeated one task over and over for minimum wage, the result was the fast food phenomenon that swept the United States, and then the world. Today, McDonald’s is the largest purchaser of beef and potatoes in the United States, and is one of the largest purchasers of pork, chicken, tomatoes, and apples. Though

Social: * 80-90% of women 35 years plus working full / part –time in workforceThey don’t have time to sit down to eat breakfast on the table. They need eat fast and nutrition’s cereal to make their life more convenient. * Teen available spending power continues to riseMost of teenage have part time job, they work as cashiers, tutors. They also get money from their parents for their birthday, Christmas gifts as well.

Jamba Juice is a smoothie retailer in the United States in the restaurant industry. Jamba Juice offers 100% fruit smoothie and juice with healthy snacks. This paper will explain the strategic issues faced by Jamba Juice, and the strategy used to be successful. Jamba Juice has maintained financial discipline, cost management, and improvements that are the reason sales are increasing. Jamba Juice strives to follow their mission and vision statement, and markets aggressively. Over the next five years, the market for smoothies is expected to increase by 10-15%. (Brixler, Brian) Consumers are seeking healthier food and beverage options for a meal. Smoothies offer a healthy option instead of drinking soda.

Best Foods Company is a multinational worldwide food company whose vision is “To be the Best International Food Company in the World.” (p.713) Best Foods set out to make some serious strides in diversifying their organization. However, there were three key diversity challenges facing them. First is that the company has very few women who have been on the career path that leads them to executive level position. This unfortunately was due to past practices. Best Foods top 150 senior managers were mostly made up of older males predominately white. At the time that Best Foods sought to change there was only one women and she was a general manager. With the lack of skill level and job experience one of the first

To provide quality product, extensive menu of delicious foods, ensure customer awareness and loyalty and also have good publicity.

In addition, the company has expanded into the U.S., Canada, the U.K., Europe and recently, Africa (Shaw, 2015). Furthermore, Grace Foods has emerged and implement an online shopping, the gracefoods.com. This is a partnership between GraceKennedy and EDIASPORA LLC (Shaw, 2015). Raglin further pointed out that Grace Kennedy purchased a Hispanic food company, La Fe of July 2014. The areas of specialties are frozen fruits, vegetables and traditional meal solutions and of course the US expansion has been successful because Grace Foods cater to the needs and wants of its customers (Shaw, 2015). According to the 2014 Grace Kennedy Annual Report the performance of the Jamaica Foods division was satisfactory despite the challenges; while revenue increases profits decline due to the depreciation of the Jamaican currency (Grace Kennedy.com,