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Evaluation Of A Review On Heavy Reliance On Oabc

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Rating (out of 10) Evaluation Factors Design 9 Format (appropriate for the message) Visual Appeal Headings: enable skimming, show information structure Art: appropriate tables, graphs, photos, bullet/number lists, etc. Typography: appropriate font, size, style, alignment Spacing: appropriate margins, text spacing Comments: Headings would have helped the article especially with “Organization” (below). Different font for title and heading for references would be helpful also. Organization 7.5 Approach: appropriate direct/indirect approach Structure: appropriate agenda and information structure; OABC Comments: Because of the text and the assignment’s heavy reliance on OABC, I needed a stronger opening and agenda. The first paragraph did not make the topic clear and I could not find a strong agenda. Content 7 Clear, complete, correct, compelling Paragraph standards: good coherence, length, organization, unity, development Comments: Marked below, but I did have some issues with wanting specifics instead of general (for example using “did…things”). While you did give some specific information--particularly in the section describing steps Nike took to fix its image--I felt much of the paper had too many generalities. See below for problem areas. Sentences 7.5 Structure: subject, verb, complement Punctuation Errors in grammar: capitalization, numbers, spelling, etc. Language: word choice, formality, tone Length: conciseness Comments: Introduce quotes. Wordiness--lack of

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