Evaluation Of A Strategic Business Plan

6241 Words25 Pages

Part 1: Quantitative Analysis

Brief Project Introduction

Business plans are necessary for growth and success of companies. As cited in Scott (n.d.), "a strategic business plan is a written document that pairs the objectives of a company with the needs of the marketplace. The plan allows businesses to focus on a particular niche in the marketplace, which makes sales, advertising and customer management more effective.” The plan helps businesses evaluate its strengths and weaknesses and provide better service to its clients.

In this learning team assig2nment, students in the MBA 507 Competition and Strategic course at Concordia University Portland will act as a strategic management consulting firm and collaborate towards developing a strategic business plan for a publicly-traded company. Members of the team will research the publicly traded company Tesla Motors Inc., its industry, and other internal and external factors and develop a strategic plan for the company. The plan will evaluate the company, its financial positions, strategic strength and weakness, and help the company 's management:

• Assess multitudes of strategic factors
• Analyze effectiveness of current strategies
• Recommend strategic alternatives, and
• Assess the pros and cons of each alternative.

Brief Company Overview

Tesla Motors was established in 2003 by Martin Eberhard and Marc Tarpenning (Tesla, 2014), Silicon Valley engineers, as an electric car manufacture. In
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