Evaluation Of Information From The Wider Marketing Environment

Environmental scanning involves an organization to look at any trend, opportunity or threat that could create issues for their company. Once any of these issues are identified, the organization should consider new strategies that react to these external factors. Issues should be examined that involve not only direct customers and suppliers, but also competitors, any changes in regulations and possible political involvement. External factors will be constantly changing so environmental scanning should occur frequently and regularly to ensure the current issues have been captured. Research and data analysis can help drive decisions regarding overall marketing changes that might be necessary.

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

The MacBook Pro, is a laptop that allows you to perform many functions. Functions include doing school work to browse the internet, paying bills, shop online, etc. The MacBook strikingly makes our lives easier and is relevant to the consumer's daily life operations. Yet an externality, which is defined as, “an unintended and uncompensated loss or gain in the welfare of one party resulting from an activity of another party.”(Leonard, 2007). Additionally, Apple products are extremely high in costs; the expense is not just deducted from our pocketbooks but far extends to the damage that is imposed on our natural environment. Apple advertisements distract consumers from understanding potential detrimental impacts on the environment, as for they

Today the United States Americans more than ever; there is a constant fear of an awaiting recession due to the economy. The recession in the later 2000’s has been known as the greatest economic decline since the Great Depression. The United States of America, the banks and businesses are not able to succeed and are failing due to the market. Many people across America cannot afford their homes or bills due to the unemployment rate that seems to keep increasing. Many people blame this on the higher oil or gas prices, and the wars that the United States acts on. The recession has overall declined our economic activity in business profits, employment, and investment. This is all due to our falling market, and the rise of prices that so many Americans cannot afford.

Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence, demographics, cultural differences, social responsibility, ethics, and technology. It is imperative for a company to understand how these factors can greatly affect the outcome of a company’s marketing plan.

Ever since September 11, 2001, the vitality of America’s economy has never been the same. Aside from America already going through a recession since, the attacks by Islamic terrorists on American soil had escalated the situation in one of the worst ways possible. The purpose of this paper will highlight the issues regarding America’s recession and its overall impact on the economy.

During environmental scanning of a company, there is a thorough assessment into a complete global analysis. This involves companies, markets, clients, industries, and businesses in the same market. For this study will consider the trends, technological events, successes, and expectations in business.

Since the Great Depression of the 1930s, the United States of America has experienced many recession. The most recent of these recessions began December of 2007 and lasted till about January of 2009. Within the time period, the United States lost approximately 8 trillion dollars when the housing market collapsed causing chaos in the financial market led to a collapse in business investments. As consumer spending and business investments declined, it led to the loss of 8.4 million jobs which then caused major employment contraction doubling the unemployment rate from 5% to 10%. Fear began spreading among fellow Americans as their job and financial security was hanging from a small threat, which led to a drastic decrease in consumer spending.

Americans have been bombarded by new worries in recent days with the war in Libya, unrest in much of the Middle East, and the seemingly endless series of catastrophes in Japan as reported by a recent Gallup poll measuring economic confidence. Added to that, there is a weak job market, increasing fuel prices, and fierce budget battles in Congress, obviously, it is clear the U.S. economy still faces

To stay tuned to the recent situation in order not to miss perspective opportunities, an organization should go on with continuous scanning of its environment. According to Jobber, environmental scanning is “the process of monitoring and analyzing the marketing environment of a company” (Jobber, 2010, p.93). Aguilar states (Aguilar, 1967, cited in Costa, 1995, pp.4-5) that environmental scanning serves the purpose of gathering information about the facts and events happening around the company in order to let the management lead the organization in the right direction. Most of the authors agree on the same main function of environmental scanning.

In relation to Apple’s internal environment, the company encourages an innovative culture, involving staff creativity and open-mindedness to novel ideas. In addition, Apple stresses the use of environmentally friendly practices, and protection of employees’ safety and health at work (Schneider, 1995, p. 70). Apple’s external environment poses a challenge to the company in terms of emerging firms in the technology business line, competitors selling substitute products, charging lower prices that entice customers because of their affordability, in comparison to the high quality and pricing of similar items from Apple (Apple, 2012, p.1).

The economy of the America is supporting the global limits; as well, it has become the backbone, which ultimately controls the processes in the rest of the world. The economy of the country is expanding since it maintains the respective aspects of expansion and development. In addition, America is one of the growing countries of the world, which have ultimately held a major part of the economic has shown a gap of exports of $43 billion. (Golle) The economy of the country shall raise the exports up until $ 40 billion by August. The business overall export has slumped down and eventually the gap in the economy is growing in the commerce and business. The American economy is facing a sudden slump in eth market treatment that shall ultimately lead towards the decline of the production and development in the economy. The economy of America is facing the sudden decline in the country level exports, which has ultimately declined the estimated revenue for the American economy. The gap in the country exports economy has grown up to a colossal gap. Since the estimated results of the economy are geeing at a large rate, the economy depression is increasing day by day. The economic fluctuation of the economy has resulted in a respective rate, which would ultimately result in a huge gap in the economy. However, the slump has been rated at a recorded rate. The international record in the overall sales has ultimately resulted in sales, which resulted in the border-based depression among the economic fluctuations.

Apple is committed to maintaining the highest standards, for both environmental responsibility and ethical conducts. They follow strict

Apple Incorporated understands that climate change is a huge global issue that the world faces and knows that change has to start somewhere, so they are taking rigorous steps to measure their environmental impact. For more than two decades, Apple has gone to great lengths to try and minimize their impact that they and their products have on the environment. Apple measures their carbon footprint using a comprehensive product life cycle analysis (Jackson, 2014). Apple computes this analysis report with the help of a digital media resource, the World Resource Institute (WRI)/World Business Council for Sustainable Developments (WBCSD) Greenhouse Gas Protocol, which provides various calculation tools and a database for a wide range of professional companies just like Apple (Jackson, 2014). Apple would not successfully be able to acquire such a detailed calculations report of their carbon emissions without the assistance of the digital media database of the World Resource Institute (WRI)/World Business Council for Sustainable Developments

The company started off as “Apple Computer,” best known for its Macintosh personal computers (PCs) in the 1980’s and 1990’s. Despite a strong brand, rapid growth, and high profits in the late 1980s, Apple almost went bankrupt in 1996 (Kim & Yoffie, 2010, p.1). This can be explained that Apple has become larger and more significant than other competitors put together in 1980. Because Apple failed to innovate in 1996, the company almost went bankruptcy but eventually Steve Jobs took Apple from bad situation to the company that can make billions of dollars through promoted itself as a hip alternative to other computer brands. Apple highlighted its computers as the world’s “greenest lineup of notebooks” that were energy efficient and used recyclable materials. The goal was to differentiate the Macintosh amid intense competition in the PC industry (Kim & Yoffie, p.4).