Evaluation Of The Data Collection

The focus group (a less formal forum) included a medical doctor, two residents, two community members, two family members of the residents, nurses, director of nursing, the administrator, a member of the board of the directors, an IT specialist and human resource personnel. A focus group is a specialized group interview in which group members are not told exactly what the interviewer wants to

A focus group can be defined as a group interview- centered on a specific topic and facilitated and co-ordinated by a moderator or facilitator- which seeks to generate primarily qualitative data, by capitalizing on the interaction that occurs within the group setting. The idea behind the focus group method is that group processes can help people to explore and clarify their views in ways that be less easily accessible in a one to one interview. While the focus group opens up exciting analytical possibilities, it also gives rise to a number of potentially problematic issues in this respect.

The researcher “drew on the experience of 21 participants” although a small sample it is adequate to gaining rich data (Moule & Goodman, 2009), But “focus groups lasting approximately 1

In order to gather a lot of data, a focus group is recommended. According to Howitt D. (2013), an optimal focus group consists of six to ten participants (Howitt, 2013; Morgan, 1997). The fact that an experienced interviewer conducted the interview led to good control and desired data(Morgan, 1996). Furthermore, a thematic analysis provided a systematic overview of the results.

Each interview and focus group audio was transcribed within 24 hours by a research assistant. Data analysis was conducted using the Statistical package for social science to analyze the data set collected from the

Bloor, Michael, Jane Frankland, Michelle Thomas, and Kate Robson. (2001). Focus Groups in Social Research.

What is a focus group? A focus group “is a panel of 6 to 10 participants led by a trained moderator, who meet for 90 minutes to two hours” (Cooper& Schindler, 2014). The focus group we conducted had 8 participants, who were willing to answer questions and discuss the different aspects of adding a salon into their local Target store. Before starting the focus group, all 8 participants knew the background of the discussion. To start off the focus group we did an introduction. The introduction questions included which age bracket they were in, where they were from, what best described their work experience and what best describes their income level.

The researcher felt that was the nature of focus group but to a larger degree a behavior of human nature, especially in groups where the participants know each other and work together. Therefore to head off a loss of control of the groups the participants were asked to rate topics that were popular in similar focus groups (Levy, Mandell and Schultz 2009; Pellicano et al. 2014). The strategy was used to integrate the topics into the focus groups that participants

To comprehend why focus groups are famous, and where they are suitably utilized, we investigated a portion of the suppositions that underlie the utilization of focus groups as a method for information accumulation. In particular, we needed to see whether there is a "group contrast" in the sort of reactions a group interview produces compared and an individual interview. We additionally examined a few contrasts amongst the group and individual interview members, as far as

Focus groups: Discussion of selected members (a mix of parents, teachers, academicians and psychologist) in a focus group will help the company gain insight about what the customers are think and how they perceive the product (Kotler, 2000). This will also help in identifying any gaps between the product presently available in the

Focus groups are organised, group discussions between group members and the researcher, and are most suitably used for exploring specific topics, on points of view, exploring attitudes and personal experiences in order to obtain data. In contrast to interviews that asks a specific set of questions. The role of the focus group researcher is essentially to steer the direction of group discussion or to provoke participation through further questioning when all seems flat. The researcher needs to collect data, during the discussion. Also, prevent an individual participant from dominating the discussion and encourage the more reserved participant. Finally the researcher must at all times ensure flexibility, objectiveness and empathy and analyse collected data for the report. According to Forsyth (2010, p. 130) Tuckmann and Jensen’s (1977) model of characteristics within a group, consist of four stages of process, the first or initial stage, ‘forming’ is when individuals within the group have not articulated any view and have little trust and no conflict is present, however, there is an element of apprehension. The second stage, ‘storming’ takes place as participants in the group start to become less apprehensive, more trustful and start to assess each other through subtle and not so subtle arbitration, exploring their

The letter will be followed with a telephone call by the investigator or research assistant to determine level of interest and availability. The investigator has chosen to utilize Morgan’s (1997) “rules of thumb” to determine the numbers of participants and groups. The goal will be to have sufficient participants to create a minimum of three groups of six to ten individuals participating in a two-hour focus group. The maximum number of groups will be five.

The focus group of a study includes a group of people that is diverse demographically. These participants are guided in a discussion about a specific product, political campaign, television series, etc. to gauge the general reaction of the public. As a form of qualitative research the focus group involves the participants answering questions pertaining to their perceptions, beliefs, attitudes, and opinions towards the targeted product, concept, advertisement, idea, packaging, or service. Participants are questioned in a interactive group environment where they are given the opportunity to discuss their opinions with other group members. Originally focus groups were labelled as “group depth interviews” or “focused interviews”. After World War II this technique was developed to allow a platform for evaluating audience response of radio programs. Since that time period, program evaluators and social scientists have determined focus groups to be beneficial on understanding the means for how and why people hold specific beliefs about a program or topic of interest. Focus groups primarily include 7-10 individual participants who are completely unfamiliar with one another. Generally focus groups strive to include participants due to characteristics in common that apply to the

Focus groups are a prominent method of enquiry, regularly used within the field of social science and in particular, qualitative research. The focus group practice involves a number of participants having an open discussion on a specific topic, set by a researcher. The researcher acts as a moderator to aid discussion by using probes to collect desirable data. This process is recorded and transcripts are used to interpret and analyse given information.

First is focus group method, focus group is defined as a group of individuals providing information in a structured format. A moderator leads the group of about 8 to 14 participants through an open, in-depth discussion rather than simply asking questions to solicit participants’ responses. The group is stimulated by comments from other group members in creatively conceptualizing and developing a new