Case 1
1. We used operation time to calculate the utilization of various facilities. Calculation is as below.
After analysing the calculated result, we found out that cardio equipment is over booked during peak hours in 2000 as per the five year growth trend, the gym membership is going to grow in future years. So in order to accommodate the future members the gym has to increase the capacity of the cardio equipment’s with 40%cushion capacity and the rest of the facilities which are nearing the 30% cushion rate should be next in line for capacity upgrading.
2. Expansionist strategy would be appropriate for the Fitness Plus gym. Since the gym is expecting new enrolment in January and that is also the peak period of the year. And according to the case if they need to increase the capacity that would take 4 month time for renovation. So in order to accommodate the new enrollment and the current member gym they need to increase the capacity of some of the facilities as per the cushion.
For the long time strategy the gym should adopt “wait and see” as it has to evaluate the effect of competition on their customer base.
- If it was not affecting, they should adopt continuous expansion strategy
- If it is affecting, they should stick with Wait and see strategy. 3. Capacity decision made were based on the capacity utilisation of the facilities provided by the gym. Since the gym financial stand point is not strong; only the over utilised facilities are planned for expansion.
The new division will draw more customers to the business, whether it is to utilize the online virtual program or become a member of the gym, because Anytime Fitness commitment to provide consumers with schedule flexibility, at an affordable cost, and be an exciting new experience.
Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.
While the fitness industry might seem saturated, there are dozens of reasons to start a small gym. Many people interested in fitness struggle to find the time to make it a priority. Others simply feel uncomfortable in certain settings. Others may require more hands-on assistance. With the ever-changing market trends and development, John’s gym need to put effort on how to convert its business position out of the fierce competitive business
For those new customers who join the gym newly they are able to ask questions in regard to the fitness equipment's and machines usage. However, this happens either a new customer or old once just that normally old customer would ask questions like that. One of the differentiation is relevant to the pricing strategy that student price member is cheaper than normal price. This occur in new and old customer. So far there are none special promotion for any new joining customers.
Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.
Initially Justin Milam will be responsible for managing the operation, providing members a safe place to work out, and the gym's profitability, aimed at reaching the industry’s mark of 8.9%. Jointly he and Laneice, who is response for managing the accounting, will oversee the company’s promotional activities increasing gym membership.
Orange Fitness provides fitness programs to businesses in Delhi. A fitness strategy is a long-term effort, combining both health-promotion and exercise-related activities designed to facilitate positive lifestyle changes in members of a company 's work force.
Because I have used a gym before, I was able to put together a list of criteria for my new gym very quickly. With the help of online blogs, the experience of my friends and my past experience I was able to make an evoked set of gyms quickly. I visited both potential gyms (evoked set) and made my final decision based on what I felt on the day. See Figure 3
We care about our athletes and we want the best future, for everybody that attends our gym. These are the reason why you should go to your gym; we provided bus service, our gym has a pool, and wall all athletes need a turf field.
The first mistake a gym newbie could make is joining the wrong gym. One could easily be persuaded to get a gym membership with the special promos, incentives, and a good sales talk. That’s why people often fall for the big discounts and go for the cheaper option and they forget about the list of things to consider when choosing a gym as this is at the back of their mind. Every gym is different thus there are good and bad gyms around Metro Manila. Choosing the wrong facility will have a drastic effect on the member for hitting the gym will eventually become a chore instead of a habit. Another mistake a gym member could make is not taking advantage of all the things that the gym has to offer. Most of the people are afraid of experimenting with the different equipment, routines, and classes at the gym. Not going out of your comfort zone and sticking to the usual equipment every single gym session would get you nowhere. Luckily, there are solutions that could break the never-ending cycle of not being able to fulfill one’s fitness resolutions and at same time make the investment on the gym membership worth
On Friday as a class we traveled to Iowa City and toured as well as observed five different fitness locations. We visited the North Dodge Athletic Club, the University of Iowa Field House and Recreation Center, Anytime Fitness, and a small yoga studio named Serenity. On this trip as a class we saw first hand the differences between the biggest, most expensive facilities compared to some of the smaller more personal facilities. As we went from gym to gym, notable differences could be made from each one. After visiting all five gyms, each gym has attractive attributes as well as unappealing attributes, some being larger than others. In the end, though how one views a gym comes down to personal preference.
The more workouts that should be added could be training on how to use weights. Also add variety in the classes they teach. Add yoga, aerobics, and maybe a nutritional or dieting class. The reason being is that they will draw more people who are not currently interested in boxing to your company. now the diet class would be an interesting add people go to the gym to get in shape and lose weight manly so if you offer to teach people how you can push your classes and a membership to come workout whenever. The 24 hour gym will increases your operating cost but also will make working out on your schedule easier. The charge for additions to the gym should be based on your current operating cost and predicted operating cost. Also, they should be yearly memberships with discounts for families or monthly for individuals. This is what their current costumers believe they should add to there options and how you should add them to be economical. All of the options mentioned are profitable if done right which is the
Relaxation is seriously needed for the fitness. After a sweaty work out customers, can unwind in the sauna, steam room or Jacuzzi, Or just relax in the lounge, restaurant with a drink or a meal, since there are longer opening hours, from 6am to 12am it is an advantage to the costumer’s, customers able to go before and after work without having to rush. Health club have Swimming pool indoors and outdoors, personal trainer in Gym area are broad, therefore it is not overcrowding the gym. Nursery helps for the parents, they leave there children at a nursery while they go to the gym and collect them when they have finished
“The place that I found for my scavenger hunt adventure is the place were you could get fit and exercise is the gym . The name of the gym is called just lift is a great place to take all the stress out when ever you have a bad day your tired from work, and school . For example you feel great getting a work in getting your blood flow going getting all pump ect . The just lift gym the building is 102 the location Is in Hanford I use the Hanford map to find my location and the location is 522 w. 7th street .The building pretty big from inside and outside is a two story building . How many people could fit in the just lift gym like 2 thousand people that goes 6 days a week . The just lift gym is near by the shell gas station there’s like 2 houses behind the gym. Also there another gym cross the street call in-shape but its pretty small I been there once I didn’t like it there was not that much equipment there it was really small from inside. So yeah the just lift gym in Hanford is better. Is a nice part of town for the just lift gym is the best gym in the valley.
In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.