Evaluation Of The Performance Of A Small Business Enterprise Essay

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Student Name ELENA UTA
Student ID P1030912
Assessor Name SHABNAM S.
PEARSON BTEC Level 5 HND Diploma Business (Management)
Unit Number & Unit Title Unit 33: Marketing Principle (MP)
Assignment Title Assessment of the Performance of a Small Business Enterprise
Date of Submission 30.10.2016

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Signature: ………ELENA UTA …………… Date: …30.10.2016………………

Introduction Marketing is the social process by which individuals and organisation obtain what they need and want through creating and exchanging value with others. (Kotler & Armstrong, 2010). The marketing process of accompany typically involves identifying the viable and potential marketing opportunities in the environment, developing strategies to effective utilise the
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