Evaluation Of The Performance Of A Small Business Enterprise Essay

‘Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.’ - Kotler

The process of marketing involves the action of advertising and promoting a company, product or service. This includes everything the customer encounters in relation to the company, from advertisements to customer service experiences. Marketing is often broken down into four sections, known as ‘the four P’s of marketing’.

Section A—DIRECTIONS: Each of the following statements is either true or false. Unless directed otherwise by your instructor, indicate your choice in the Answers column by writing

Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).

I declare that this assignment is my own work and has not been submitted in any form for another unit, degree or diploma at any university or other institute of tertiary education. Information derived from the published or unpublished work of others has been

Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others....

AP/ADMS3530 3.0 Assignment #1 Solution Winter 2010 Instructions: (1) This assignment is to be done individually. You must sign and submit the standard cover page supplied as the last page of this assignment. Before you start, please read the note “Writing Style Required for ADMS3530 Assignments” posted on the course web site. Please stick to the writing guidelines suggested in the note. This assignment is due in the class of the week of February 8, 2010. For Internet section students, the assignment must be uploaded to the Centre for Distance Education: http://www.atkinson.yorku.ca/cde/assignmentupload and identified precisely in accordance with the course outline by Tuesday, February 9, 2010, midnight. This assignment must be handwritten.

“Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchange and satisfy individual and organisational objectives” (AMA,1985)

I have kept a copy of this assignment/work so that I can produce it if the original is lost or damaged. I hereby certify that no part of this assignment/work has been copied from any other student’s present or previous, published or unpublished, professional or amateur work or from any other source except where due acknowledgement is made in the assignment. I further certify that no part of this assignment/work has been written/produced for me by any other person except where such collaboration has been authorized by the unit/subject lecturer/tutor concerned.

This paper must be e-mailed to me as an MS-Word document before June 14, 2015. You may use any reference materials that you wish and consult with other people for help, but the document must be written by you. Write the answers in your own words. Do not cut and paste sentences from Internet sources.

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)

I declare that all materials include in this essay/report/project/dissertation is the end result of my own work and that due acknowledgement have been given in the bibliography and references to ALL sources be they printed, electronic or personal.

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating

Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.