Evaluation Tools and Techniques

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SECT ION 5: DEVE LOPI NG AN D IMPLE M E NT I NG AN EVALUAT ION PL AN

EVALUATION METHODS
Although indicators identify what you will look at to determine whether evaluation criteria are met, they do not specify how indicator data will be collected. You must still decide which evaluation method(s) to use. For example, if we are interested in knowing whether a community campaign was successful in influencing how community members view their relationship with the environment, we may select attitudes toward recycling as the indicator of change. But how can we measure attitudes toward the environment? Could we use a questionnaire? Might personal interviews be appropriate? What other methods could we use? Just as a carpenter has many
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One advantage of forced-choice questions is that they are typically easier to analyze than open-ended questions.

Example of Forced-Choice Question
Which of the following best describes the degree to which young people were involved in making decisions about the project? ____ No involvement ____ Little involvement ____ Moderate involvement ____ Extensive involvement

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Reflect and Improve Tool Kit

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SECT ION 5: DEVE LOPI NG AN D IMPLE M E NT I NG AN EVALUAT ION PL AN

An open-ended question does not require a respondent to choose from a set of possible responses. Instead, respondents are free to answer as they choose. Open-ended questions typically provide more in-depth information than forced-choice questions do. They also help solicit unanticipated responses.

Example of Open-Ended Question
What are some of the challenges young people face when working in partnership with adults?

Hints for Constructing Questionnaires First, revisit the evaluation questions you developed earlier and decide whether a questionnaire is the best way to gather the information you need. If so, decide on the specific group of people to whom the questionnaire will be administered. Next, referring to the evaluation questions, begin developing items for the questionnaire. Evaluation questions tend to be more general than the items or individual
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