Evaluation and Marketing Recommendations for in-N-Out

In-N-Out Burger is a fast food restaurant chain with more than 300 locations across the five states of California, Nevada, Arizona, Utah, and Texas. It is one of the most popular fast food restaurants in the American Southwest, and preferred by a lot of people. The restaurants interior has a 1950’s burger joint appeal to it with its checkered floor, framed pictures of 57 Chevys and tiled walls. In-N-Out Burger is widely known for their simplistic menu, which consists solely of hamburgers, fries, and milkshakes. There are no words that can truly describe my love for In-N-Out. This is my favorite “go-to” restaurant because they offer quality, freshness, and excellent customer service.

Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.

Fast food has been around since before 1950 and has only grown in popularity since. One of the first and now most popular fast food restaurant is McDonalds. Opened by the McDonald brothers in 1948 as a small restaurant chain in California was soon transformed by Ray Kroc into the corporation many Americans know today as McDonald 's. After the opening and growth of McDonald 's, many other restaurants began to follow the same system as them. This resulted in Wendy 's, Burger King, the growth of White Castle, and many other very popular fast food establishments all over the United States. Fast food chains easy access to fast, good, and easy food has fueled the growth in these places and the negative health results that come from them. Since

In today's extremely competitive business environment, there are numerous fast food outlets. But when it comes to fast food, we cannot forget to mention In-N-Out Burger, Inc. It is a private and family owned company. Harry Snyder and Esther Snyder started the brand in 1948. Headquarter is located in Irvine, California. They opened their first drive-thru restaurant on Francisquito Ave. and Garvey Ave. in Baldwin Park, California (www.in-n-out.com). Three years later, in 1951, Harry and Esther opened their second restaurant, and then they started accumulating profits for reinvestment and step-by-step growing. In 1976, Harry Snyder passed away because of lung cancer. During that time, there were only 18 units opened. Then,

In-N-Out starting pays are $10.50 regardless of California’s minimum wage of $9 an hour. Most restaurants in California grumble at having to give their employees $9 a hour, California’ minimum wage ($1.75 more than federal minimum wage) while In-N-Out goes over the top by adding $1.50 more than the state’s minimum wage. Using the average amount of hours the typical American works this adds up to giving each employ seventy dollars more than California’s minimum wage would a week. Workers if are eligible receive complementary medical, dental, and vision insurance. To put a nice red bow on top of the amazing benefits that can be attained by working at establishment workers receive a free meal on work days, fifteen percent discount at company restaurants, assistance in a 401k retirement plan, company sponsored events and two paid vacation weeks after one year of service. They even have their own nonprofit organization, called “The In-N-Out Child Abuse Foundation” which has raised over seventeen million dollars in the past twelve years. Even with all these employee benefits and contributions to society In-N-Out still made an estimated six hundred twenty-five million dollars in 2012! All of these facts and statistics should surely prove to you that you don’t have to be a greedy corporation to be prosperous

In fast-food corporate America In-N-Out Burger has always remained family-owned. It had no stockholders to respond to and was able to invest in maintaining high standards of quality. Unlike its competitors the chain, with 258 stores presently, is able to retain its constant growth in sales, even in times of recession.

Today what is known as In-N-Out Burger was first founded by Harry Snyder and his wife Esther Snyder in 1948. The first location was in Baldwin Park California (ReferenceforBusiness.com). Now with over 200 locations in California, Arizona, Nevada, Utah, and Texas it has been ranked number one in many polls (ReferenceforBusiness.com). Today its headquarters are in Irvine California.

Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own

In-N-Out’s business model is considered to be counter intuitive as it is opposite to the commonly found business model in the fast-food industry. Firstly, all the stores are privately owned by the promoter family only unlike other chains which use franchise based model to expand their business. Such conservative and slow expansion policy as adopted by In-N-Out is quite unique in its industry which usually focuses on rapidly expanding all across the country and abroad. This is why in spite of being in business since 1948; the numbers of stores of In-N-Out are far lesser than its peers like Burger King. McDonalds,

The saturation of the US QSR industry has caused firms to look outside of US borders for growth opportunities. Europe has been a very attractive market for global expansion due to its large affluent population and that menu options do not have to be completely customized to the region. China and India are also attractive environments but require more modified product offerings to meet local demands. KFC has had to offer options such as burgers, ribs, or fish to meet local cultural demands in their overseas expansion.

Many People may have caught them self's standing in long lines or long drive thru lines to be able to get their hands on one of these delouse burgers. Some People even wish they lived on the west coast just to be able to eat one of these famous burgers when ever they wish to. Well in 1948, Harry and Esther Snynder opened their very first IN-N-Out burger at Francisquito and Garvey in Baldwin Park. The restaurant was the first drive-thru hamburger stand in California, allowing drivers to place orders via a two-way speaker system. This was a new and unique idea, since in post-World War II California, carhops were used to take orders and serve food. After their success with they're first restaurant the Snynder's decided to open a second restaurant

First… well technically third on my list but first to talk about would have to be Crown Burger. I don’t know where they are located but the only place I’ve seen them around is in Utah when I was living there. When you walk in its really nice inside when you first walk in you think it’s kind of fancy in a way but not really it’s so hard to explain you would have to go for yourself. They have some of the best service I have personally ever seen and there is nothing better than amazing service. Crown Burger has over 100 different burger options… literally, you can also just build your own burger. What is absolutely amazing about Crown Burger is that they only use fresh products and

The burgers are made from 100% Angus beef and are prepared medium allowing for the burgers to have the grilled taste but overflow with juices on the inside. The burgers are made-to-order, permitting the customer to essentially build their own burger. However, the chef provides an array of options, putting his best ingredients and toppings on the burger leaving the customer craving more.

Im sure you heard of the fast food restaurant In and Out burgers, especially if you live near the American southwest and the Pacific Coast. This restaurant has been since the year 1948 the first restaurant that opened was in Los Angeles in Baldwin Park, California by the owners Harry Snyder and his wife Esther Snyder. It also was the first restaurant that has a drive thru in California. The owner Harry Snyder stated "Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment", and til this day he has sit his word on it.

To collect secondary data about the USA fast-food restaurant business, in order to determine McDonald’s market share, which are its competitors, and what changes have they done in their marketing strategies.