Evaluation of Autocar Chinese Industry

General Motors (GM) has been participating in the Chinese automotive industry for over nine decades. In ensuring, that General Motor’s operations in China remains competitive as well as achieving their vision to be the most valued car marker in the Chinese auto market, as such a PEST analysis is to analyse the automotive market environment in China. The analyses will assist General Motor in understanding current and future implication on the business and automotive market environment in China that could affect General Motors operation and sales in China. From the analyses this paper will then provide the necessary recommendation and actions that General Motor could adopt in adapting to the changes in the automotive and business environment

Tata motors have alliance with key players of the automotive market in the respective market. Fiat Company manufacturing the engines for Tata passenger cars.

The global automobile industry structure are generally influenced by supplier and customer. Most of Toyota and Ford vehicle’s parts are made by the supplier. Relationship and control upon supplier is an essential part of value creation in the auto industry. Customer in the industry diverse from wholesaler, dealer, government, rental companies, taxi companies, other user companies to retail customer. Each type of customer requires a different type of approach in delivering the value from the company. The structure of global automotive industry will affect the value creation strategy of car manufacturers.

maintenance and service. I can associate with this personally. I worked for Honda as a

In the contemporary China’s economy, it is no doubt that Auto parts Industry has become one of the fastest growing industries which plays a major role in the development of the domestic manufacture as well as the GDP Growth.

The figure illustrates that Australian is among the highest labour country as compared to other higher automotive countries. Car industry workers in Australia are waged About $50 an hour when all taxes, privileges and other benefits are included, compared to $32 an hour for industrial workers across all sectors. According to local factory sources, labour financial statement for 65percent of an automobile’s manufacturing cost in Australia. The budgets of producing motor vehicles in Australia is more as compared to some other countries. Holden Ford and some other countries stated that the cost of motor vehicles trade in Australia is two times higher than in Europe, and four times higher in Asia. The high cost producer of vehicles is because

The automobile industry in the United States is staying competitive. The United States automobile market has done its best to compete with their foreign competitors. However, the foreign automobiles are loved by the US people. On the streets, many foreign automobiles are out there and many people enjoy these foreign vehicles. I personally love Toyota and have owned more foreign vehicles in my life time than I have owned US vehicles. According to the article, “More Americans Buy Foreign Cars”, General Motors stays competitive by offering incentives and competing with foreign automobile incentive. However, despite GM offering incentives, their GM sales were down. Chrysler has also remained competitive by offering zero-percent financing

Founded in 1917, the BMW Group is now one of the ten largest car manufacturers in the world and, with its BMW, MINI and Rolls-Royce brands, possesses three of the strongest premium brands in the car industry. The group also has a strong market position in the motorcycle sector and operates a successful financial services business.

Autotech company is an automotive manufacturing and supply company. It has started its business as a family business. Nowadays it is one of the fast growing automotive companies. Currently it is facing complex operation of its business as it keeps all records such as billing, inventory, personnel, customers, products, stock, financial etc. in hard copy format such as files, note, books etc. It is very tough to maintain files, papers, notes manually for an extensive time, which is time consuming, costly as well not accurate as paper work is required more time and their maintenance cost is more than soft copy storage and maintenance. As per my point of view, Autotech needs to develop Information Systems in its business to make easy and

Internal competition to Fiat come from the "big Three", Ford, GM, and Chrysler, whilst external competition comes from makers such as Toyota, Honda, and Hyundai. Since Fiat will also be using the Alfa Romeo Giulietta model it will also be faced with competition from other manufacturers of that model that included Nissan, Mazda, Volkswagen, BMW, Audi, and Mercedes . The competition will rest on factors such as size of vehicle, fuel economy, seating, engine, and price with safety being a primary factor for many families.

The company has installed many manufacturing bases, strategically spreading across the country: commercial vehicles in places such as Jamshedpur, Pantnagar and Dharwad and Passenger vehicles in Pune Plant. After the strategic alliance between Fiat and Tata Motors in 2005, the company has co-ventured in a manufacturing plant in Ranjangaon that is producing cars for both Fiat and Tata. Tata Motors has invested heavily in the sales and services and currently stations at 6000 locations for dealership, sales, services and spare parts.

As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.

A thorough analysis of the external forces that shaped the global automotive industry in 2009 reveals how the rivalry between established car makers set the stage for some to successfully survive the global recession while others were forced to seek Chapter 11 bankruptcy. A closer consideration of the impact of consolidation, demand and supply, fixed costs, product differentiation, and exit barriers on rivalry within the industry reveals how new entrants and weaker competitors were able to take advantage of environmental opportunities during the recession and gain profit shares. These considerations illustrate the critical importance of analyzing the forces that shape competition in an industry and how such an analysis serves as the

This work is done to study the improvement of the quality in automobile industry. This chapter consists three sections named as “Problem definition”, “Objectives” and “Methodology of the study” respectively. The section 3.1 named as “Problem definition” describes the challenge or difficulty that is to be solved. The solution may be achieved after fulfilling the objective by using some sub-objectives that are described in section 3.2 named as “Objectives”. The methodology described in section 3.3 in details. This methodology has been devised keeping in mind the view of “Problem definition” and the “Objectives” that are suggested for the fulfilment of the solution for the problem.

Audi is one of the world leading luxury vehicle brand that is own by Volkswagen group. It enjoys the same reputation as BMW and Mercedes-Benz in the international market. In China, it expands rapidly during the past two decades. Currently, in the segment of vehicle market for business and governmental use, Audi has achieved satisfactory performance (Hua, 2010). The aim of this essay is to study Audi’s marketing strategy in combination with marketing theories. Firstly, its marketing activity in China will be introduced. Secondly, relevant marketing theories that can be used to explain the activities will also be described. Thirdly, whether Audi’s marketing strategy has achieved