Evaluation of Autocar Chinese Industry

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Running Head: EVALUATION OF AUTO-CAR CHINESE INDUSTRY Evaluation of Auto-car Chinese Industry Introduction Fiat is an international group of company specializing in designing and manufacturing of auto-cars. The company sells auto-cars for the mass markets, which include Fiat, Lancia, Alfa Romeo, Abarth as well as luxury cars such as Ferrari and Meserati brands. To enhance global competitive market advantages, the group has expanded its brand and reaching the alliance with Chrysler, Dodge, Jeep, SRT and Ram brand vehicles. Fiat group also operates within the components system of Teksid and Magneti Marelli. Following the acquisition of majority of the shares of Chrysler, Fiat has accelerated its objective by creating global competitive advantages. In 2011, the group sold more than 4 million vehicles making the company to be ranked as the 7th largest automobile company globally. With alliance of Fiat and Chrysler, the group has possessed the latest innovative and technologies to design and manufacture cars that could command competitive market advantages. At the end of the 2011 fiscal year, Fiat declared the total revenue of $73.8 billion and $2 billion net profits. With the aim to expand the market share globally, the company decides to launch its Fiat brand into the Chinese market since China is now a major player in the international economy. The objective of this paper is to provide industrial evaluation under which Fiat Company will be operating in China. Industry

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