Essay on Evaluation of a Strategy for Increase in Car Production

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Evaluation of a Strategy for Increase in Car Production The Morgan motor company is a small conservative company that is based in the north of England that is a producer of hand made, high quality cars. The purpose of the strategy is to identify the cause of the problem that is currently meaning that Morgan can only produce around nine cars per week. Despite this the company has much strength in the way that it operates, for example the company has a background of being very traditional. Job production has provided a very highly skilled and committed workforce and has enabled the production of a high quality. The negative culture and resistance to change of the workforce and management has…show more content…
The company has become so outdated that it may be better for the company to begin from scratch. In order to identify the causes of the problem the Morgan Company would need to carry out three different studies, these are: * A Works Study * Market Research * A analysis of the accounts and sales of the company The main purpose of the works study would provide Morgan with the evidence of the problem within the company and to highlight the specific problems in the company. For example the poor logistics and layout of the factory which means that the cars have to be manually moved around the factory from one stage to another. The works study will highlight the areas that need to be improved by the business, and how they can be improved, for example the car is predominantly made by hand, can be improved by the incorporation of tooling which is likely to make little difference to the nature and finished quality of the product. The work study would highlight the problem of the length of production for the product which is currently three months and how this could be improved. The work study will be used to show the management and workforce the need for
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