Evaluation of the Five Different Marketing Options of iPhone 4s

A company would have to use strategies outside of price to lure consumers in such as aggressive advertising, better customer support, market saturation,

The mobile phone market had been ruled by companies like Nokia and Motorola back in the day before the smartphone entered the market. Once Apple took over the market when it launched ‘iPhone’ in 2007, other brands scrambled to ride the smartphone wave. The product became immediately popular among users with the hi-tech features becoming the new benchmark for new phones. The iPhone was the first smartphone to introduce a multi-touch interface and unique internal apps. The iPhone is still a strong device in the market and is one of Apple’s leading product lines. After a lot of competition from companies like HTC, LG, Nokia and BlackBerry, the clear survivor was Samsung. Its Galaxy models have been giving Apple’s iPhone a serious run for money with their covetable features. Apple and Samsung are the largest manufactures of smartphones across the world, together producing 53% of the hand-held devices used in the world (www.idc.com). The devices are mainly aimed towards premium millennial users who are likely to continue buying high quality, high priced devices. This essay will analyze Apple and Samsung’s marketing mix along with a comparison of their promotional strategies, value proposition and key positioning for the same target audience.

Thirdly, option is to strategically adjust the prices of their products because consumers are often very price sensitive. By doing so the company can either create more value that defines the quality and quantity of the product.

The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go together, a higher-than-the-average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product and people in general, due to very sensitive issue like Global Warming and home safety.

This paper will discuss certain aspects of Apple IPhone. We will also talk about the promotional decisions based on the marketing strategies. We will specially discuss; definition of marketing, introduction of product, situation analysis, marketing strategy, pricing strategy, distribution channels, integrated marketing communications, promotion mix strategy, message strategy, promotion tool #1, promotion tool #2 and promotion tool #3. This paper will conclude with a summary of this discussion.

Apple came back from near extinction to become one of the most revered technology companies in recent memory. They achieved this status by developing innovative design products and pushing the limits of their marketing prowess. Apple is known for their ability to listen to consumers and revolutionize market segments by providing modern design laden and feature rich alternatives to the target markets. They employ strategies that might contradict normal convention by keeping their prices high to build a brand image of prestige and promote their products through word of mouth. The impact on marketing is hugely noticeable by other companies following suit with store models

Since that time, millions of iPhones have been sold, arguably making it one of the most successful mobile phone products ever launched. Why has the iPhone been so successful? The objective of this paper is to provide evidence showing the factors that have contributed to success and the lessons that can be learned from the iPhone. The remainder of this paper is organized as follows. Section II provides the criteria used to determine the success of the iPhone, as well as support for the assertion that the iPhone can be deemed a success.

Apple promotes its products in many different ways, their advertisements on TV or YouTube usually includes epic dramatic music to accompany the slow shots and the different angles of new and upcoming products, hyping the products and the fans. Their website justifies their price with many features and benefits that are exclusive to Apple products. Apple also communicates to its customers with the right language, for example Apple lists all their technical jargon behind the benefits that would make the buyers more inclined, such as advertising a larger screen instead of inclusion of the “A7 Chip with 64-bit architecture” because not many consumers knows what that means.

​In the context of consumer recognition and brand loyalty, the Apple trademark has globally established itself as a user-friendly product since the beginning of the online revolution.  From the launch of the Apple-1 Computer to their most recent product, the iPad, Steve Jobs and his brain trust have enabled their users to utilize a vast network of innovative electronic devices, which are constantly transforming the digital divide.  Apple developers have afforded their clients with the ability to multitask with the use of a single device.  Specifically, the iPhone, has created a social phenomenon in its instantaneous ability to access information and connect on a multifaceted level.  The iPhone, which was unveiled to the public on January

Marketing of a creative product is a mammoth part of the introduction of said product. Social media is a social factor that can be accounted for, for a substantial chunk of todays marketing of creative products. In relation to the I-Phone, large hype is made through streams such as Facebook, Twitter and Instagram. When Apple is due to, or has released their creative products many videos, stories and photos will be shared relating to this new product. “This phenomenon is causing business to embrace the web platform and it’s strengths allowing them to reach global audiences.” (Graham, 2005) According to a study done by Pew Research Centre, 74% of

The launch of a new smart phone known as iPhone 5 is expected to create expectations and anxiousness to the public. The entire world is talking about the phone. Websites and blogs have been developed just to discuss the new hype. Apple owns the iPhone and the public are all familiar with Apple's orientation for technology and design (Kuh, 2012). On the other hand, while the product might be peculiar, the market will always find some negative things and flaws about the product. As much iPhone has been viewed as a sophisticated product, there have been various challenges and the company developed tactics to address these problems. Apple must create a way to enhance the value of the iPhone so that customers may feel satisfied, be willing, and continue to buy the product. The only pressing problem is the iPhone's network provider, network availability, and network agreement between users. This report has focused on key areas of strengthening the product so that it may be acceptable in the new market. The release of the new iPhone has generated significant debates becoming a topic for discussion across world populations. Websites, special forums, and blogs had been designated to discuss this new smart phone (McDonald, 2011).

The Peak iPhone? Apple’s stock falling into question? These are issues that the Silicon Valley powerhouse, Apple has never had to face. With the recent release of the iPhone 6s and 6s plus, Apple has blossomed the discussion of the possibility, that the constant market leader of smartphone, has reached a peak. The screen has gotten bigger, the processing chips are the fastest they 've ever been, resolution and camera quality are unmatched in any previous model, so where else can Apple improve? Consumers of the iPhone have far less of a reason to upgrade their product than ever before, and in order to continue their success, Apple will need to analyze their strategies to create a product for the demanding smartphone market.

Apple could price the new iPhone at a low price for a limited period of time to attract customers. This strategy can help the company to get customer acceptance at the initial period and then bring profits by increasing the price.

Diversity in products and their prices helps Apple remain an inelastic company, regarding their demand. If a price rises for one of their products, there is sure to be another product that moves into that previous product’s price range that is still comparable in design and quality. There will always be people to buy the more expensive items not only because of Apple’s positive brand recognition and loyalty, but because Apple consistently produces quality and innovative products; including, if Apple finds a defect or fault, they fix the problem for free or replace the product altogether.

This paper contains a full marketing plan for the Samsung Galaxy S4 model smart phone within the South African market. The paper describes the product and the current marketing situation including a SWOT analysis. It lists measureable objectives of this proposed marketing plan and provides decisions made and the reasons for the positioning strategy, product strategy, pricing strategy, distribution strategy and marketing communications strategy.