EXECUTIVE SUMMARY
The purpose of this report is to evaluate the process of the strategic management in the global competitive environment.
The globalization of the business in our environment has been a source for global organizations to incorporate the process of a global strategic management.
In this report, we are going to propose three different frameworks from three different group of authors: Yip, Johnson and Scholes, and Cavusgil and Zou.
However, theses proposed framework would be analysed and compared and we would give a critical evaluation of theses frameworks.
Through this evaluation we would give some examples about relevant companies in order to explain the theories, and how does the competitive environment affect
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Indeed, as we can suppose a multilocal strategy differs from a global strategy.
The same author, Yip, defines a multilocal strategy treating “competition in each country or region on a stand-alone basis, while global strategy takes an integrated approach across countries and regions”.
To resume, a global strategy could be “defined as the way a business competes in a global market, plays a vital role in determining the performance of a business in the global market”, ( Zou and Cavusgil, 1995).
Define global strategy is seen as a difficult task because our environment is in permanent change and companies need to these changes the most efficiently possible.
3. Definition of Strategic Management
Initially, Strategic management would involve the degree of implication of people, and especially managers in order to define, decide and execute a strategy. so as, Johnson and Scholes, can underlines the term strategic management engross the importance of managers with regard to strategy, (2008).
And they suppose, strategic management differs from operational management.
Indeed, operational management requires to deal with issues arising in the operational control, all the operations like the production, the management, the financial performance.
Thus operational control is what managers are involved in most of their time. It is a
See Chapter 1, Exhibit 01: Strategic management consists of the analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages:
Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill. Retrieved August 20, 2011, fr
Strategic Management is the theory and practice of making decisions that shape the future of the firm. This course looks at the content and process of strategic decision making from the perspective of managers who are responsible for an entire business unit. These may be individuals who are acting in the capacity of a Chief Executive of a company, divisional General Managers, or departmental heads. It is also the perspective most
According to Theodore Levitt there are three assumptions that favor the pursuit of “pure” global strategy. The first one is that customers worldwide are starting to all want the same things. If this were true, I’d be able to buy the same things that I can buy in the United States in
The paper that I 'm writing will help you to gain information on how Strategic Management and Strategic Competitiveness play hand and hand when dealing with a business. The business that I have chosen to write about is Nike. I have always wanted to know the practices that Nike used to make their business last this long and how have they been so successful. I will explain to you how globalization and technology changes have helped or hurt the company and the major role that it has played. I also plan to construct a plan to see how my corporation could earn above-average returns and increase their gaining potential. I will explain Nike 's vision and mission statement and show how this had allowed them to continue to be one of the most outstanding business in this day and age. In turn, I plan to show how each or stakeholder plays an important role in the success of the corporation.
In the business industry, if businesses want to export their goods and services to other countries, they must become familiar with and adopt international and global strategies. Consequently, there are three types of international and global business strategies. The first type is international, which entails conducting a significant amount of activities outside the home country, yet its focus remains on the home market (Fung, 2014). The second type is multinational, which consists of operating in multiple countries, yet the headquarters is in its home country, not to mention that the competitive advantage will vary by country (Fung, 2014). The third and final type is global, which is when the organization treats the whole world as one market and one source of supply, not to mention, that its competitive advantage is contingent of common brands, standardized products, and global scale production (Fung,
This paper contributes to the global strategy literature by outlining the four debates that we believe to be frontier issues with which the field will engage in the years to come. Its purpose is to review four current debates taking place in the field of global strategic management and international business. The review provides in-depth coverage of the four major global strategic management debates, comprising: (1) cultural vs institutional distance; (2) global vs regional geographic diversification; (3) convergence vs divergence in corporate governance, and (4)
‘Strategic Management’ is a very complex term as many eminent researchers and scholars have had different views and conclusions on strategy. According to White (2004), “Strategic Management involves both systematically developing an idea together with its implications and testing the empirical validity & usefulness of that idea against the real world.” Thus strategy is not only about planning for future but also about confirming the validity of the hypothesis considered and implementing it successfully. Strategy formation may take various forms such as implicit, explicit or emergent. Implicit strategy is a strategy formed by intuitions of an individual. As per implicit strategists, strategic management is about reading the environment
Hitt, Michael, Hoskinsson, Robert, Ireland, D. ( 2011) Strategic Management: Competitiveness & Globalization: Concepts ( 10 ed.) Cengage Learning.
The world offers significant business opportunities for every company, however, opportunities are accompanied by significant challenges for managers. Managing global operations across diverse cultures and markets represents a big challenge and opportunity for companies. To compete in the global market and be successful, companies must learn the strategies, policies, norms and technology necessary to conduct international business. The opportunities for global expansion are numerous, and attaining success is a matter of developing the right strategy to win local markets and its consumers.
Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It involves the systematic identification of the firm 's objectives, nurturing policies and strategies to achieve these objectives, and acquiring and making available these resources to implement the policies and strategies to achieve the firm 's objectives. Strategic management, therefore, integrates the activities of the various functional sectors of a business, such as marketing, sales and production to achieve organisational goals. It is the highest level of managerial activity, usually
Strategy is known as in which ways firms manage with the external and internal situations which is going around with the corporate world, which are vibrant and promising. Corporate rivals, new trends and technologies all transform time to time. Companies ought to exploit their entire strategic assets which conclude specially their workers, manage with stakeholders like financial contributor and providers in order to meet customer expectation and satisfaction. At times it is compulsory that they deal with governmental and more bounds and most of the times they need to outsmart their rivals. The strategic management procedure is the mixture of various things such as refining the anticipated ends, by innovating strategies figuring out a way
QUE: What do you see as the major difference in Global Strategic Management for a global company for one with significant businesses in many countries) compared to strategic management for companies that only operate business in one country? Discuss this differences and why they are important for global/multi-country businesses? (Word count of answer: 1000)
Therefore, strategic management is an all-encompassing approach for formulating, implementing and evaluating managerial decisions in a way that permits the business to reach its objectives.
As trade increases hyper-competition grows forcing organizations to go global. By a company going global it requires them to rethink strategy and reform (Ananthram and Pearson, 2008). Global organizational structure is the way a company aims to merge local preferences with global strategy. The definition of global strategy is “strategic choices that have the characteristics of being globally uniform or integrated,” (Yip et al., 1997) such as standardization of products, uniform marketing, and competitive moves, but all globally (Townsend et al., 2004; Zou and Cavusgil, 2002; Bayraktar and Ndubisi, 2014). Global strategic strategy is a way to adjust to globalization. Globalization is “the economic and social process by which economies and communities grow inextricably interdependent “(Jhirad et al., 2009). The recent financial crisis (Das, 2010), large amount of poverty, and climate change are all problems that show how the world is globally connected because all countries impact each other (Jhirad et al., 2009).