Event Positioning

This report also covers the nature and characteristics of a given segment of the leisure or events industry, what economic impact towards society using PESTLE to specify these aspects and also what skills required of managers in the segment mention on this topic.

Due to the globalization of the economy, there has been great competition in the business sector. The basic human desire to challenge new limits and capture as much market as it is possible has given a new dimension to the concept of marketing - brand positioning. To position a brand requires making choices; whereas having a position means people will prefer a brand over another. A brand can be positioned in several ways: offering a specific benefit, targeting a specific segment, price or distribution. Despite the fact that positioning is considered by both academics and practitioners to be one of the key elements of modern marketing management, it is surprising to uncover general paucity of consumers/customers derived studies regarding

Create a new positioning statement for your product, and provide justification for your new positioning strategy.

Central Idea: Festival culture has transformed into a global phenomenon that began in the 50s-60s.

Analyzing the event research means that the ramifications of organizing Tough Mudder will involve several players toward understanding different vital factors. For example, aspects of marketing will take a high precedence in regards to the models of operation such as emergency plans and scheduling to accommodate the targeted audience. Conversely, attendance audits always factor in advertisers, attendees, and exhibitors to facilitate the decision-making process (Mallen & Adams, 2013). It equally assists in finding the accuracy of available data in most parts of South East Queensland. Therefore, during the event research, economic impact studies are fundamental because they will compare varying variables that are under

What driving forces do you see at work in this industry? Are they likely to impact the industry’s competitive structure favorably or unfavorably? (Did we answer this question?)

As well as providing opportunities to increase direct expenditure at a destination, they can also contribute substantially to a destination’s range of tourist attractions, facilitate media coverage for the destination, promote awareness of the destination for future visitation and lead to the construction of new facilities and infrastructure. The prominence given to special events by governments and tourism marketing organisations has resulted in some destinations seeking to specialise in the creation and hosting of special events. There is also a trend towards the construction of ‘mega-venues’ catering for conventions, trade shows, art and sporting events.

After positioning is considered, appropriate marketing mixes have to be designed in order to communicate positioning (STP Market segmentation, n.d.)

Positioning of Product/ Brand Positioning strategies of the brand help the consumers to shape their preferences towards the brand. It is necessary to understand the target customers and their psychology to developing right type of positioning strategies for the brand. Right type of positioning strategies at right time help the companies to build right image in the mind of customers. The right type of positioning strategies help the companies to build a distinct and competitive image in the minds of the customers (Sair, 2014).

After the 1984 Los Angeles Games showed for the first time that mega-events could produce an economic surplus, mega-sport events, particularly the Olympic Games, acquired central status for city and national government development agendas (Andranovich, Burbank and Heying, 2001). And the appeal of hosting a mega-event, or more specifically a mega-sport event, has grown significantly over the

For perfect product positioning it is first required to identify the primary values of the brand and match it with the localised area. The brand's vision and mission is specified and accordingly positioning is to be done. Next step for correct positioning is to determine the competitors. Since Indian markets carries large potential the brand have to face many competitors like Zara, Levis, etc. Complete analysis of all the competitors including their values, vision, mission, offerings, market growth and reputation etc. is to be done. After evaluation the brand needs to plan strategies that would make it different from the other competitors while maintaining the culture and values (Boone and Kurtz, 2013). This may include providing different quality and styled products. The last step is to convey the brand's message and values to the customers so that the brand is able to gain public

Behind any successfully ran organization is a strong mission. The same goes for festival planning. Although festivals can differ in details and events, they all come together to celebrate one thing: the arts. It is commonly said that a festival is an opportunity to showcase one’s community, give the public the gift of art and culture, and promote cultural understanding, appreciation, and acceptance (“Live From Your Neighborhood” 22). Defining your festival’s mission is a critical element to the organizational structure of the event. This serves as an initial guide in the establishment of the festival’s objectives. The diverse goals eventually help develop the strategic and tactical plans necessary to achieve these objectives. For example, Chicago

|the industry and its challenges it is important to understand its various phases of growth so far. |

The main aim for the first step, was to find the organizations for these events, as well to set up the example of invitation letters to the organizations.

In the more developed world, every industry in the rapid development. This is a high-speed development in the 21st century, especially tourism and hospitality. It is a big trend in tourism industry, lots of people because Olympic Games, stars, attractions and movies are fascinated. Because of this kind of industry, it will be a high salary in tourism and hospitality. Also, it will increase income tax, marking, local communities, great attractions, historical staff and natural environment. This paper will talk about Olympic Games impact tourism and hospitality why they rise taxes and marketing, and why impact local communities in order to increase their international tourism and hospitality in the local society.