Event Proposal

3402 Words Jun 1st, 2012 14 Pages
Glamour Event (M) Sdn Bhd presents: | The Songket Affairs | A Fashion Show Event Proposal for Hatta Dolmat Couture |

CONTENTS

* Introduction 3

* The Proposal : 4 * Event Summary * Event Objectives * Defining Issues * Event Strategy I. The Event II. Target Audience III. PR and Media Plan IV. Collaboration and Sponsorship V. The Staffing and Administration VI. The Budget VII. The Evaluation

* Conclusion 23

* Appendixes 24

INTRODUCTION

“The Songket Affairs” is one of its kind event specially developed by our team of experts for Malaysia’s very own aspiring young fashion designer, Hatta Dolmat from Hatta Dolmat Couture; in his effort to introduce his new line of
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5. To provide a platform for our local designer to be known in international level and to risen his name at par with international designers.

3. DEFINING THE ISSUES

4. THE EVENT STRATEGY

i. The Event

* The Theme

Glamour Events would like to propose “The Songket Affairs” as the theme for the fashion show. The theme was chosen as it is synonym with the young designer’s main intention to introduce Malaysia’s songket to international bridal fashion couture industry.

Colourful, classy and yet very exotic songket materials are combined with laces, silk, satin and other fabrics to create beautiful, sophisticated wedding gowns which will attracts brides from all over the world. Gowns in pastel, white, pink and lilac combined with the green English Garden concept to create a beautiful, serene atmosphere during the fashion show.

Hatta Dolmat’s hope is to see his songket wedding gown couture as the next “in” thing in the international wedding industry for the years to come. The combination of traditional meets modern looks will definitely create a unique style that creates elegance and sophistication to brides all over the world.

* The Red Carpet and Opening Ceremony

The event will kick off at 7.30pm with Hollywood style Red Carpet where we can see glamourous celebrities and VVIPs strut in their latest designer wears. Before the show begins at 8.30pm, we will invite our honorary guest, YB

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