Events Industry's Impact on Regional Development

This report also covers the nature and characteristics of a given segment of the leisure or events industry, what economic impact towards society using PESTLE to specify these aspects and also what skills required of managers in the segment mention on this topic.

Foreign and domestic tourism is an important component contributing to Australia’s economy. The major tourist attraction sites in Australia include the coastal towns of Melbourne, Sydney, Brisbane, Perth and Adelaide. The nation is known worldwide for beautiful tourist attraction sites such as the Great Barrier Reef, the Sydney Opera House, Outback- a vast interior wilderness desert and wild sanctuaries like kangaroos and duck-billed platypuses (Buckley, etal, 2000, pp.27-45).

Tourism has become a commercial business, which has obvious benefits to the said economy, the environment and society. Often, the positive economic impacts persuade governments, companies and individuals to get involved with the development of tourism. Tourism creates jobs, both

Contextual factors in events management refers to different characteristics that can play into the way that events are conceived, planned or delivered. These characteristics can impact the success or failure of an event and therefore need to be taken in consideration throughout the events planning process. They can be categorised into six main areas including social, environmental, legal, political, physical, technological and organisational. Using The Sydney Gay and Lesbian Mardi Gras (SGLMG) as an example, I will identify three of these contextual factors that would need to be considered when conceiving, planning and delivering an event such as the Mardi Gras.

This figure likely includes the industry’s whole span from mega events such as the Pan Am Games, to small scale corporate and personal events. On nation level research firm IBIS World estimated earlier this year that the Canadian event planning and trade show sectors would generate $1 billion in revenue in 2014 (Trade Shows & Event …, 2014). This marked an increase of 2.2% over the previous year, however the company noted the industry’s success was heavily based on corporate spending and the state of the economy (Trade Shows & Event …, 2014). This alludes to the fact that many organizations likely see spending on event management as non-essential, meaning event management firms may need to heavily stress their value proposition.

The Department of Tourism, Major Events, Small Business and the Commonwealth Games’ (DTESB) Tourism Investment Attraction Unit is working with Tourism and Event’s Queensland to identify opportunities to leverage off regional events organised to capitalise on interest in the Commonwealth Games. DTESB will take advantage of all opportunities to encourage investors to personally experience Tropical North Queensland’s tourism experiences.

Analyzing the event research means that the ramifications of organizing Tough Mudder will involve several players toward understanding different vital factors. For example, aspects of marketing will take a high precedence in regards to the models of operation such as emergency plans and scheduling to accommodate the targeted audience. Conversely, attendance audits always factor in advertisers, attendees, and exhibitors to facilitate the decision-making process (Mallen & Adams, 2013). It equally assists in finding the accuracy of available data in most parts of South East Queensland. Therefore, during the event research, economic impact studies are fundamental because they will compare varying variables that are under

The proliferation of events, and event-producing agencies, has resulted in the need for the performance of events to be evaluated more stringently. Event managers and planners are now being called upon more often to prepare comprehensive post-event evaluations with detailed accounts of the impacts of the event. As many special events require financial assistance from governments and businesses in order to be staged, post-event evaluations are required by such agencies that need to assess the value of their investments. Evaluation is also required by event organisers who need to justify their activities to a diverse set of stakeholders, which includes sponsors, funding agencies, economic and tourism development agencies, special interest groups, and the

The Commonwealth Games will be held on the Gold Coast in 2018. It’s highly anticipated arrival will bring an estimated 6500 athletes and officials from 71 commonwealth nations to participate in the Games. Athletes will be staying in the new Games village, built at Parklands, Southport. The Government and Gold Coast city councils goal during the games is to bring forward more tourism into the Coast, as Queensland is Australia’s premier destination. The Gold Coast will be on showcase to the world for 11 days and must live up to the domestic and international tourist expectations that will flock to watch the world renowned games, having global reputation for delivering high quality events. However some doubtful stake holders don’t believe our

Tourism is an endeavour sought by an individual or a party of individuals, which leads to a movement from one place to another with the idealism of a specific task, to visit a place or several places with the primary purpose of achieving entertainment and increasing knowledge of countries, cultures, and their history. The expression ‘largest industry in the world’ is universally used with mention to tourism, ensuring its recognition as the largest generator of wealth (over 11.7% of the global gross domestic product) and employment (7% of the world’s jobs); this shows that tourism is indeed an important industry that depends on culture and legacy.(Budeanu, 2002) Vancouver is feasibly one of the most prevalent tourist destinations in Canada

In 2003, Vancouver was awarded host city of the XXI Olympic and Paralympic Winter Games to take place in 2010. A worldwide event of such magnitude resulted in significant economic and social effects on Canada’s tourism industry and society as a whole. This essay will explore these effects, highlighting both the positive and negative effects of Olympic tourism on Vancouver. It will begin by deconstructing Vancouver’s promotional material of the Games, to reveal specific advertising intentions. Furthermore, it will draw upon relevant sociological theorists to critically analyze the phenomenon of a tourist event of such magnitude, and the social issues it can raise. Specifically, concepts such as media promotion, performing tourism, and

• Introduction • Observations • Discussion • Conclusion • References Introduction Hospitality can be defined as the act of being hospitable to visitors, guests and even strangers. The industry offers Relaxation, comfort, freedom and entertainment Wagen and Goonetilleke (2011 p9) note that “(Dittmer 2002) defines a hospitable person as ‘a host who receives, welcomes, and caters for the needs of people temporarily outside the home’. The following case study of Weymouth and Portland looks at the different impacts on the city due to the development of the hospitality industry. It will look at how the Olympics of 2012 and the world heritage site have impacted on the area.

Refreshed from the summer holidays, we are resuming a busy calendar of events this September. The industry has put its expertise and efforts into creating winner events, maximizing exhibitors’ returns on investment and enhancing visitors’ experience. Crucially, for all of us in the industry, success will depend on a number of elements relying on the symbiotic relationship between venue and events’ identify. Each show has its unique audience and identity; and events’ organizers have to meet their needs to guarantee it continues running and generating outstanding returns.

For the host city to be determined it has to be appealing to tourist, sponsors and spectators. That is besides being a franchise city of the NFL (Depken & Wilson, 2003).

Olympic Games, as a global event, any Olympic Games will have a different impact on the environment, society, culture and economy of the host city and country. Especially since the 1980s, with the scale continues to expand, the impact of the Games on the host city and country of more concern. Another important issue will be social communities. For Olympic Games host city, it will has lots of change, like environment, social communities, local economic, etc.… But the host city still got something attractions and cultural staff. For example, Canada Whistler Winter Olympic Games, First, because of economic development, job opportunities increase, leading to increased consumer demand. Second, the Olympic Games will have a great demand for