Evolution Of The Fitness Industry

The purpose of the report is to gather beneficial information that is important to the user of a workout app, such as features, usability, and functionalities.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

“In its present form, personal training only dates back a few decades, yet it is among the fastest growing professions in the U.S.” (Holt). In the 80’s and 90’s personal trainers were predominantly heavy lifters who looked like they could soon compete in a bodybuilding contest. The muscular physique automatically qualified each of them as “guru” in the fitness world and helped quickly build a clientele. Towards the late-90's, the situation started to change: gyms became less and less of an intimidating environment for a wide category of people with no desire to become “huge.” Personal trainers of a new generation expanded their specialization to weight loss, cardio vascular

Being involved in the Fitness and Sports Medicine Industry for the past twenty years, I've seen and used every form of exercise machine, fad program, and group class imaginable. I've seen and done some scary things and have learned from my mistakes and observations.

The objective of this paper is to introduce an extensive review of the Fitbit product evolution and marketing strategy as it relates to consumer demand and gained revenue. The Fitbit Tracker, released in December 2009, was the first of many Fitbit products. The latest models include the Fitbit Blaze, Fitbit Aria smart scale, Fitbit Alta, Fitbit Surge, Fitbit Charge, and the Fitbit Flex. The Fitbit is a wireless enabled wearable fitness tracking device with an intuitive user interface. The Fitbit competes with other brand models such

Everywhere you look on social media there are fitness models, celebrity trainers, athletic apparel companies, healthy cooking sites, and fitness entrepreneurs. Americans are finally becoming aware of the obesity problem and taking steps to change it. Indiana was ranked as “the 15th highest adult obesity rate in the nation, per The State of Obesity: Better Policies for a Healthier America released September 2016 (The State of Obesity in Indiana, 2016).” This is the opportune time to own a business in the fitness industry. Not only are you promoting a healthy lifestyle, you’re also creating new opportunities in a much needed and growing

(FIT: An unconventional guide to using conventional methods for creating fitness for the real world, 2011)

Fitness is used to imply good overall health status which includes both mental and physical well-being (total well-being) and good nutrition. Responses from participants show that generally the need to get and stay fit was of

With personal appearance being an important component of an individual’s identity, generations have increasingly put great emphasis on diet, exercise, and nutrition. As a result, many businesses have flourished by capitalizing on this desire and creating unique ways for individuals to attain their goals. CrossFit, being one of those companies, strives to help the consumer attain their goals with unique dieting and a collaborative workout experience. While their suggested diets lay the molecular foundations for fitness and health, it is their workout method that sets them apart from the average gym experience. Rather than simply prescribing a workout regime, or providing a personal trainer, CrossFit allows individuals do intense lifting and metabolic conditioning in a team environment. While the results have proven to be superior to most exercise regimes, what sets CrossFit apart is that anyone who joins becomes a part of a revolutionary and elite workout community.

Without thinking of your present age or current level of fitness, you can gradually play your way into better shape. Whether you are sedentary individual or a serious athlete, Creative Fitness can enhance your life. You can develop the enjoyable exercise and eating pattern that is right for you. Becoming fit does not require grueling workouts or a rigid diet, unless that is what you prefer. Whether you go to a gym or exercise at home, lift weights or do calisthenics, run or swim, square dance or do yard work, eat meat or are a vegetarian, is not as important as the fact that you derive pleasure from pursuing healthy activities.

In today’s busy world, it can be hard to find the time to even think about one’s fitness, let alone actually do anything to maintain it. The average person has school, work, family, pets, and many more distractions in their life to ensure their fitness is left on the backburner. However, when the thought of exercise does eventually enter their mind, the thought that often comes forefront is that of the gym. The concept of a gym is simple, populate a building with the necessary equipment for a variety of physical activities, attracting people who want to get that perfect body or even just get back in shape. However, many people who have never frequented a gym often come up with a plethora of reasons not to go.

In today’s world fitness or more accurately, the idea of fitness is becoming more and more popular. One out of every five Americans are heading to the gym, or at least paying for a membership (Sena, 2016). There is a large population who are unhealthy and overweight looking to shed some weight and exercise and therefore this enormous appetite for getting in shape has put the fitness

The Health and Fitness Industry generates over $80 billion globally with about 151.5 million members worldwide. Since 2009 the number of gym memberships have increased roughly 25% per statista.com. Due to these statistics combined with my past knowledge and work experience in the fitness industry I have decided to pursue a future venture idea in this industry. To help me further understand the ropes I reached out to celebrity fitness trainer and gym owner Gunnar Peterson. Although he doesn’t operate a large commercial gym location, Gunnar has made a name for himself as one of the most trusted trainers in the industry.

The growth plan is ultimately driven by the growth of the entrepreneur who started the business. (Hart, 2013). To ensure the growth of K9 Fitness, staying competitive in the fitness industry is crucial. There are new gyms opening up in multiple cities every single day, each with new types of machines, new weights, and new types of group classes to help keep peoples interests. Some of these gyms are selective to a certain type of workout class, such as yoga studios, pilates studios, cycling, etc. K9 fitness will have all of those classes included as part of the membership fee. There will be trainers that specialize in each specific class offered so that the members will only be taught by those with trained knowledge. Many gyms

WorkItTrackIt is a service that seeks to try and motivate its users to meet their exercise goals. Users who interact with WorkItTrackIt will allow users to create an account which will give them a profile that allows users it input their initial physical status so they are able to recognize any changes over time. After a profile has been established, users will then be able to create individual workouts. Once a user has multiple days’ worth of workouts, then the workouts can be grouped into a routine. The workouts contained in a routine can be placed on a calendar so the user can be held accountable for the workout. On working out on days that have workouts assigned to them users will be asked to enter in details about their workout which will vary depending on the type of exercises performed that day. This will be done using a simple form that gets automatically constructed based on the type of workouts that were defined earlier when the routine was created. Users will also be able to view the details of their previous workouts in case they wish to see the progress they have made. The details of users’ previous workouts will be presented in a tabular format with the option to perform basic analysis which can show users progression while using WorkItTrackIt. Successful workouts are rewarded with points and the number of points earned will vary depending on the workout in addition, users who consistently finish workouts will earn multipliers to earn