Evolution Of The Modern Sporting Mega Event Essay

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Evolution of the Modern Sporting Mega Event
The modern sporting mega-event (Olympics, World Cup, Commonwealth Games etc.) was motivated by a commitment to educational reform, especially physical education, by the European capitalist and aristocratic elites in order to establish domestic equilibrium among the social classes, and to be prepared physically for future wars. The International Olympic Committee and the Fédération Internationale de Football Association (FIFA) were formed in 1894 and 1904 respectively with these similar ideals. The promotion of national pride through international competition was at the forefront of both of these organizations and were a direct cause of creating the first modern Olympic Games in 1896 and the first World Cup in 1930. As sporting mega-events have evolved over the course of the 20th and 21st centuries, it is clear that these ideals have shifted. Since the inception of the “mega-event” the tides of globalization and the allure of capitalist gains have tainted the once pure concept of international competition and made the events into the corrupt, profit-hounding spectacles they are today. In order to examine the landscape of the modern sporting mega-event, it is first necessary to track the evolution of the governing bodies that control these events (IOC and FIFA) and see how they went from their humble beginnings to their larger than life status they hold today.
The largest event in the history in the world has been and will always be

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