Evolution of Product Management

4915 Words Sep 14th, 2011 20 Pages
PRODUCT MANAGEMENT

THE ORIGIN:

➢ The idea of product or brand management began at Proctor & Gamble in the early 1930s. ➢ All began with a memo directed to the head of the advertising department by Neil McElroy on May 13, 1931 and ran to three pages – considerably more verbose. ➢ McElroy was thus the obvious man to grow and plant the embryo of brand manager system. ➢ McElroy was heading the new soap product “Camay” which was directly in competition with Ivory. ➢ Camay presumably because management had foreseen that two brands competing for different segments of the same market would need different advertising and ultimately a competitive approach. ➢ Neil McElroy experienced internal company
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In addition, he has to develop advertising campaigns to promote his products and Organization image, guided by the Company’s overall strategies.
Product Manager must be able to coordinate with sales personnel, think creatively and laterally, focus on the overall objectives of the company, and interact with different corporate areas. The growing complexity of building brands demands that Product Manager must be increasingly versatile and keep up to date with various developments. Product Manager will also be responsible for obtaining Senior Management approval and funding for proposed strategies and plans.

Product Manager Personality Synopsis:
Common traits of Product Managers include them being result oriented and creative; possess strong interpersonal, analytical and communication skills; and have entrepreneurial aptitude.
Product Manager must be a unique blend of business and technical savvy; a big-picture vision and the drive to make that vision a reality. He must enjoy spending time in the market to understand sales force problems, and find innovative solutions for the broader market.Product Manager be able to communicate effectively with various departments of the company, with good interpersonal skills. A product manager 's key role is strategic, not tactical. Knowledge Requirements include product (s), marketing, communications, technical writing, economics, statistics,

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