Ewastec: A Case Study: Social Marketing Planning

Giles Slade stated, “E-waste represents 2% of America's trash in landfills, but it equals 70% of overall toxic waste” (Slade, 2015). Electronic waste is extremely harmful on the environment and contaminates the water we drink, the air we breathe, and the soil we grow our vegetables in. Electronics contain high amounts of heavy metals, which are extremely toxic to all forms of life. According to GreenPeace, “it is estimated that 10-20 percent of discarded computers go to landfill” (GreenPeace, 2009). With our technology constantly advancing, we begin to find that e-waste continues to grow at an exponential rate. Many people want the newest and best technology, which leads to the older electronics being tossed out. Instead of individuals taking their old electronics to be recycled though, they tend to throw it in the waste bin and it doesn’t get the proper disposal it needs. According to GreenPeace, “it is estimated that 10-20 percent of discarded computers go to landfill” (GreenPeace, 2009). That percentage is a pretty hefty, especially when 60 Minutes estimates that “130,000 computers are thrown out every day” (CBS, 2008). With that estimate and percentage, anywhere from 13,000 to 26,000 computers are thrown out every day and not properly

However, there have been attempts to stop this. The United States is the only industrialized country who does not have an international treaty which makes it illegal to export or traffic toxic e-waste. The idea is to stop dumping e-waste on the world’s poorest, poverty struck nations and to work towards safer waste management within the country. The European Union provides a model for industrial regulation, hoping that the burden of the e-waste would be put on manufacturers instead of the consumers. On the other hand, a more fitting choice would be to begin manufacturing the devices with an end of life plan. As of right now cell phones are designed to make disassembly difficult. Instead, ideas have been proposed to sell the devices with prearranged disposal service or to allow users to exchange their old phone for a new one instead of throwing them away improperly. With the idea in mind that individuals play a role in environmental sustainability, this provides incentive that people would be more interested in trading in their old phones for new ones while saving the earth at the same

Electronics Recycling. Electronic recycling is one consideration the company can do better with. Recycling in general lowers greenhouse gas emissions that are caused by manufacturing items for the first time. Recycling electronics conserves natural resources making cleaner air and water. The valuable resources computers and electronic components carry are metals, plastics, and glass. According to the Environmental Protection Agency (EPA), recycling a million laptops would give back enough energy for 3500 American homes’ electricity. A million cell phones would could yield 35,000 pounds of copper, 772 pounds of silver, 75 pounds of gold, and 33 pounds of palladium. Instead of throwing out the old computers and blackberry’s, the company could simply upgrade the hardware or software and then recycle the parts necessary.

E-waste or electronic waste is the number 1 fastest growing trash in the united states since 2004. E-waste is made up of lead, mercury, , and caldium. All of these Acids are deadly to the human body. Alex lin and many other teen activists work with these acids every day. Also, These activists are trying to stop these deadly acid from seeking into the ground and killing natural resources. These acids can also get into the water systems and harm people. When you get a new electronic you would most likely through it out in the TRASH, but you should recycle old electronics. According to the Electronic recycling 101 article, 3 million tons of electronic are trough out and only 13.6 of them are recycled. This shows that many people are unaware of

As used electronics is becoming a waster hazard worldwide local governments such as where I live include programs at local waste stations purely for electronics. This encourages local residents to freely drop off their electronic waste, like TV’s and computers and mobile phones to these locations where the waste is sorted and than shipped to facilities that can process this waste appropriately which also includes recycling as much material as possible. This has a

It has become the new “norm” with people to replace their electronics because their devices become out of date or they feel like they have to have the latest thing. In the article “Our E-Waste Problem Is Ridiculous, And Gadget Makers Aren’t Helping,” by Christina Bonnington, the author discusses how people buy new electronics every year when they come out and the old ones get abandoned. She also talks about how many people aren’t properly recycling their old devices and how some electronics can be impossible to recycle the right way. She also talks

Today, with over 7 billion people on Earth, the demand for technology is rising rapidly. As companies work hard to meet demands and mass produce technology for both society and businesses, they release harmful chemicals and gasses which pollute the environment and result in climate changes (Ramey). And not only does the overproduction of technology pollute the air, but it also harms the ground that we stand on. Technotrash, or any broken or unwanted electronic device, is currently the most rapidly-growing type of waste (Green) and according to GreenDisk, a company dedicated towards safely recycling technotrash, over 80% of technotrash is not being recycled. While technotrash represents only 2% of America’s trash in landfills, it equals 70% (emphasis) of overall toxic waste (“11 Facts”) because the toxins in technology can leak into the ground (Anthony). For example, lead from cell phone circuit boards can cause

Alex Lin was one teen activist who saw a problem in e-waste.He was reading an article from the wall street journal, and he saw that there was an e-waste tsunami to come. In the article, it said that Americans discarded more than 112,000 computers daily, according to the Environmental Protection Agency.Even worse, just 18 percent of discarded televisions and computer products were collected for recycling.To stop this he created team W.I.N, {Westerly Innovations Network}.He worked with Metech International to hold a recycling program for e-waste and they collected 21,000 pounds of E-Waste.Then his team saw that it was easier to refurbish the electronics than to recycle them.He worked with his school district to put refurbishing

If you where to ask a small child in Nigeria—"what do you do everyday?" They will most likely answer, "burning e-waste and selling the minerals inside in in." Not an answer you would receive from an American children living in the Untied States. Slowly this kids are being sicken by all the dangerous substances that e-waste contains. Soon this will lead for their bodies to stop growing properly. They will eventually die. Old electronics should not be thrown away, instead recycled. Because it is not healthy for the people in the countries that try to take out the material inside of the e-waste. And because we need tougher laws. Also because you can recycle.

While being too focused on new, bright and shiny technological innovations, a lot of people don’t think about where their old obsolete technology goes or how it affects the environment. Electronic waste (E-waste) “...comprises electrical appliances such as fridges, air conditioners, washing machines, microwave ovens, and fluorescent light bulbs; and electronic products such as computers and accessories, mobile phones, television sets and stereo equipment” (Lundgren). Recycling electronic waste is expensive, so many developing countries receive E-waste from other countries (often times illegally) to extract valuable materials from the electronics to be used for the country’s benefit. Although the country recycling this waste benefits from an economical standpoint, the environmental and health standpoint isn’t so lucky. “...rudimentary recycling techniques coupled with the amounts of e-waste processed have already resulted in adverse environmental and human health impacts, including contaminated soil and surface water” (Lundgren). With an extreme lack in any sort of safety regulations, poor workers are taken advantage of and suffer the most because “...workers and communities are exposed to many highly toxic chemicals" (Marko) and it’s all because Americans don’t want to spend the money or take the time to properly recycle these products. The

I know that a lot goes into making my computer, but I didn’t know what happened to those materials when I was done with it. By browsing Dell’s website I learned about the vast disposal options for a customer that help minimize “e-waste.” One can contribute their electronics to a Goodwill, mail-back the computer to Dell, trade in the electronic for a Dell Gift Card, or donate the used technology to local non-profits and schools. It is interesting to learn of all the different ways you can positively dispose of old electronics in a way that they can be reused, or even benefit you and your

As a sophomore in high school, I taught myself how to repair smart phones, which lead me to start a smart phone repair business to save for college. I quickly realized that we are a “throw-away” society, in which 1% of cell phones are sustainably recycled. Now, three years later and thousands of sustainable repairs completed, I look back and see that by repairing smart phones I have helped in a small way to reduce the amount of e-waste in my community. Through my repair business, I am only able to play a limited role in responsibly reducing, repairing and recycling e-waste by extending the life of smart phones. However, I know there continues to be a tremendous global need for progress beyond my smart phone repair business. I have developed a genuine passion for globally sustainable and responsible practices and programs to reduce e-waste.

In modern society, computer becomes popular, and people work and study based on computers. However, when these computer gets old and unusable, the electronic wastes would damage our environment hardly. Electronic waste contains a lot of heavy metals such as lead and cadmium which are highly toxic. These metals cause acid leaching which contaminates ecosystems nearby. For example, a CRT( Cathode Ray Tube) monitor can have up to 2.2kg of lead that is poisonous, which can lead to fumes, food contamination, and skin absorption. Also, these heavy metals such as beryllium, cadmium, and lead release chemicals which help to contribute to global warming and create a poor air quality with too much pollution.

In 2002, the Basel Action Network (BAN) along with the SVTC released a groundbreaking, heartrending investigation called Exporting Harm: The High-Tech Trashing of Asia [PDF].

In 2002, Environics International presented another study (the CSR Monitor) showing that about a third of consumers reward ethical firms and punish the unethical ones (Papafloratos, 2009). More recently, the 2010 Corporate Social Responsibility Perceptions Survey stated that more than 75% of consumers believe it is crucial for companies to be socially responsible and 55% of them are more likely to buy a product associated with a certain cause than when choosing between similar products (Burson Marsteller, 2010).