Exam 2 Sports Marketing

In order for an organization to develop a successful marketing strategy and to create value for its customers, there are three essential steps that must be followed. This process includes segmenting, targeting, and positioning (STP). The basis of this process is to divide the population into segments with a distinct commonality, identify the segment(s) to target in efforts of reaching marketing goals, and then position the product or service to appeal to the targeted market. In order to make the STP model as effective as possible for the organization, it is crucial to fully develop each step and include the necessary information needed to implement the best decision that would be the most beneficial for the company. The Cleveland Indians

This case study explores different marketing techniques utilized by Prince sports. Research is conducted by utilizing marketing concepts retrieved from various publications as well as Prince sports website. Evolution in technology, joint ventures and adoption of different marketing techniques proved to be successful for Prince sports. There was an evolution of marketing all together at the height of Prince sports success with the introduction and adoption of social media in the marketplace. Prince sports ability to adapt and make changes based on consumer feedback

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

| According to the text, for sports marketers engaged in the strategic sports marketing process, two common goals are attracting more fans and keeping them. Benefit segmentation lies at the heart of these two objectives.Answer

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

This case study will analyze marketing principle and vision in the context of Prince Sports,

Although imperfect, marketing research will help define a marketing problem and opportunity by systematically collecting and analyzing information, develop relative findings, and help to develop the appropriate marketing actions. This marketing research can be done by implementing a five-step plan. The first step is to define the problem facing Prince Sports. Here, marketing research specific measurable objectives are identified. Next, the research plan is developed with any constraints on the research, the actual data needed, and how best to collect the required data. The third step of the research plan is to collect the relevant information or data. Prince Sports needs to collect primary and secondary data to make rational, informed marketing decisions. There are numerous ways to collect such data, two of which are panels and experiments, and data mining. Once the data has been collected, Prince Sports will be to analyze the different data and develop findings related to the data collected. Once the data has been analyzed, the results will be presented to Prince Sports leadership who are responsible for developing different marketing actions. The final step of the marketing research plan is to take the marketing actions and implement and monitor the recommendations. An

These firstly include Boosting the customer experiences. The company has wanted to create a simpler, faster, smarter and a safer experience possible, for its customers. This is then followed by being able to provide intuitive mobile experiences. This is by being able to be first to market these interactions across to the marketplace. Building new, compelling and unique sports products, is another factor of the strategy utilised by the company for its marketing. Finally, they want to be known by their customers for being fun, fast and fair. This is enabled by engaging and entertaining customers with their brand, and experiences (Williams,

In this paper, we present an elaborate analysis of the marketing mix employed by Nike in its marketing strategy. The marketing mix is conducted on the basis of the concept of "marketing mix" which is usually referred to as the "4Ps" as an important means of effectively interpreting as well as translating the marketing strategy into practice as noted by Bennett (1997).A recommendation is also provided.

Marketing plans and strategies are an important part of almost any business today. One of the biggest industries marketing plans have benefited and changed in a number of different ways is the sports industry. The development of the sports marketing industry has led companies to invest millions of dollars to have their product associated with specific teams, players, and sporting events attempting to connect with consumer and create profit for both parties involved. The money involved in sports marketing calls for these sponsorships and endorsement decisions to be made both strategically and confidently. After researching the sports industry from a business perspective the importance of marketing decisions is

In today’s world of big time professional sports there are the two major players and they are football represented by the National Football League (NFL) and baseball represented by Major League Baseball (MLB). Now there are other sports that the American public enjoys watching, however the argument generally boils down to which sport is the true favorite of the American people: baseball or football. In this paper I will attempt to examine both sports from several different angles to include attendance, television revenue, ticket costs, venues, salaries, entertainment value, and athlete perception. The goal of this exercise will be to determine, once and for all, which sport is the American

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

In traditional marketing business companies have to make sure that they are providing the right product. Determining the product is essential in business. For instance, Pepsi Co. has defined its product as cola soda. Likewise in sports marketing a product needs to be defined also. A sports agent’s product is the athlete. He or she has to represent the client well enough to get preferred contracts or top dollar endorsements. There has been some debate as to what constitutes the “core” product in sport marketing. For example, some posit that the core product is the actual event. On the other hand, if we applied a mainstream marketing definition, the “core” product is the benefit that consumers seek from a product, service, or experience, therefore taking the focus off of the actual event. (Masteralexis, Carol & Mary, 2012)

NOCO Soccer Academy is a successful youth soccer training program is the market that Dyer has been targeting. Dyer wants to grow his business enough to reach his strategic goal of building a sports complex for his business to occupy. Dyer needs to double his business in order to support this goal. In using S.W.O.T. analysis to evaluate NOCO’s current situation it is clear that NOCO has a number of things working for it already; customer retention is very high, awareness of NOCO in its’ current market is close to 100 percent and Dyer has access to enough trainer resources to continue his company’s growth. Some of the obstacles NOCO faces in working toward expansion are loss of customer base to high school sports programs after they

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business