ASSIGNMENT SUBJECT: STRATEGIC AND INNOVATIVE MARKETING LECTURER: ELLIE SAMSER STUDENT ID: L0698NINI0210 SUBMITTED DATE: 20/04/2010 EXECUTIVE SUMMARY: In economics the market relations between the suppliers and consumers of a product are known as demand and supply. From a demand –supply model we can easily determine the price and quantity sold in a market of a particular good like personal computer. In recent market, the affordability of computer plays an important role in high demand of it and to fulfil the required demand suppliers/ producers supply more and more computer in market. There are a number of factors which affect the demand and supply of computers and hence the price is automatically determined from the …show more content…
Demand of Personal Computer in current world market is increasing continuously and it will be quite reasonable if we consider personal computer as an essential appliance for the usual household. This would mean that people would still buy computer despite higher prices and not purchase more even the price goes down. Therefore we can consider that the demand for personal computer is not so sensitive to the price changes and simply we can say relatively inelastic. However, from the very beginning the PC market was not like that comparatively the demand and supply of the PC was more price sensitive but day-by-day in the 21st century the utility of Pc is plummeted in such a height that we cannot imagine our day without computer. So within the last decade the PC market has changed and we can observe a transformational change in this market. In this case we consider all the groups or brands of PC market not a specific brand or subgroup. There are certain factors that affect the demand and supply of PC’s and hence the price is automatically determined from the demand supply curve in supply-demand model. The increasing number of customers, preferences, income, Price of the factors of production used to produce PC, modern technology and handsome number of suppliers are the some most important factors that are liable for continuously increasing amount of demand and supply of PC in recent market and eventually
Product market is a mechanism that allows people to easily buy and sell products. The interaction between product and factor markets involves the principle of derived demand. Derived demand refers to the demand for productive resources, which is derived from the demand for final goods and services or output. Firms obtain the inputs or factors of production in the factors markets. The goods are sold in the products markets. In most respects these markets are the same. Price is determined by the interaction of supply and demand, firm's attempt to maximize profits, factors can influence and change the equilibrium price and quantities bought and sold and the laws of supply and demand hold. Consumers (households), in pursuit of their self-interest, have the incentive to look for lower prices. An incentive is the hope of reward or fear of punishment that encourages a person to behave in a certain way. Free market offer a wider variety of goods and services, and consumers in essence decide what gets produced which is called consumer sovereignty.
Supply and demand is constantly changing for different products and services for a number of reasons. The good I chose to write about is the laptop I purchased to be used for school. The following are factors that could cause possible changes in the supply and demand of laptops on the market. When looking at the supply aspect of a laptop from manufacturers’ one factor that could change the supplied amount would be the cost to produce the item. If the cost to produce a laptop was to increase too much the supply may go down. Another factor would be the demand of the laptop. As long as there is demand for the laptop than the supply should be available however if the demand was to drop than the supply of the laptop could drop as well.
Have you ever wondered how the goods and services you purchase become available to you, and have you ever wondered how the prices are determined? Even though economics involves many concepts, supply and demand, as well as trade, are among the most important forces in an economy because of their effect on prices, consumer behavior and economic growth.
The major market trends faced by the organization are the rapid development of the technology. This trend gives the customer an uneasy sensation, so the customer will ask for the upgrade at the lower cost conceivable. Other trend is the cost of the internet, and the use of the computer by their employee for personal matters.
I believe the internet has created a more competitive market. This competitive market has many buyers and sellers. There are many standardized to individualized products in this market. There are really no real barriers to market entry or exit. The Internet has become a platform that has completely changed the way a company can do business. The internet has allowed small business to become multinational operators because of the market chosen. Price and product quality decision can be made using this market because research
Competition within the industry as well as market supply and demand conditions set the price of products sold.
The market price of a good is determined by both the supply and demand for it. In the world today supply and demand is perhaps one of the most fundamental principles that exists for economics and the backbone of a market economy. Supply is represented by how much the market can offer. The quantity supplied refers to the amount of a certain good that producers are willing to supply for a certain demand price. What determines this interconnection is how much of a good or service is supplied to the market or otherwise known as the supply relationship or supply schedule which is graphically represented by the supply curve. In demand the schedule is depicted graphically as the demand curve which represents the
The PC industry has started to develop fast in the 80 's when IBM launched its first PC series and later on when numerous small companies entered the market. PC is a new product and companies had to create the demand to it from the scratch.
Abstract—Recent works have indicated that the price of computers is a key factor in explaining the growth of computer spending. However, it remains unclear whether the price elasticity of the demand for computers is constant over time. Findings on the pattern of price elasticity will have important implications in the study of information technology (IT) innovation diffusion. To test the hypothesis of dynamic price elasticity, we extend existing growth models to include a price factor with different elasticity specifications. Nested specifications of three growth models were
With time, the PC continued to evolve and newer models offered better speed, color screens, more memory and larger hard drives. Further technical evolution continued to deliver higher speeds, larger storage capacity both internal and external. In addition to the hardware progression, the PC world continued to see progress with operating system solutions and advanced software catering to both large and small businesses as well as the home owner.
The large capital requirements to enter the computer industry combined with established brand identities of the current incumbents make barriers to entry high, not to mention the economies of scale and distribution channels that incumbents enjoy which make entry barriers even higher. The current PC incumbents enjoy demand-side benefit of scale in the business sector where PC buyers prefer to buy products from large trusted companies, raising the level of entry barriers.
Competition within the industry as well as market supply and demand conditions set the price of products sold.
The following graph demonstrate the demand curve of how many items of a product or service a consumer would like to purchase at different prices. Now by having the product at a lower price, the more a consumer is likely to buy. For that same reason it can be concluded that the price is one major factor of the product demand.
PC industry is characterized by fast declining ASP year over year. Together with the increasing component costs from 2009, both Dell and HP are facing squeezing profit margins (HP 2010; Dell 2010). In the first quarter of 2011, HP’s gross margin for its Personal System Group (PSG) is as low as 6.4% (Epstein 2011). Similarly, Dell’s gross margin of PCs is often 3 to 5% (Wang 2010). This indicates that if both
Price had never been this low where a desktop costs only $499, whereas laptops are hovering around $1100. Yet do not forget the $500 Apple mini sub compact laptop or the Apple iBook laptop that sells for $650, and the stripped down $400 after rebate laptops companies like Gateway and eMachine are flooding the market with to make money on volume of sales instead of a high price margin. The problem is even if the price of PCs plummets the effect is not felt immediately, because people do not rush to change their PC despite the fact they are getting it cheaper, which means the PC turnover rate is low like most durable goods. That might be what is contributing to the declining of prices, as the assumption of the manufacturers might be that if the price goes low enough people might want to change their computer to avail themselves the latest add-ons. Even the add-ons themselves seem to have reached their zenith some time ago and the latest most alluring gadget that came into existence was CD/DVD RW and every reasonably priced desktop or laptop is equipped with it. However, it does not mean the makers of PCs are not coming up with new functionality, add-ons, and price reductions to woo buyers. The other recent addition was Wi Fi that got boost from the introduction of Intel 's Centrino mobile technology chip and it had added a lot to the mobility of laptops, which can access the Internet wherever hot spots are available. Other than that, the overall performance of PCs despite