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Examine the Factors That Determine the Price of Computers in a Free Market.

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ASSIGNMENT SUBJECT: STRATEGIC AND INNOVATIVE MARKETING LECTURER: ELLIE SAMSER STUDENT ID: L0698NINI0210 SUBMITTED DATE: 20/04/2010 EXECUTIVE SUMMARY: In economics the market relations between the suppliers and consumers of a product are known as demand and supply. From a demand –supply model we can easily determine the price and quantity sold in a market of a particular good like personal computer. In recent market, the affordability of computer plays an important role in high demand of it and to fulfil the required demand suppliers/ producers supply more and more computer in market. There are a number of factors which affect the demand and supply of computers and hence the price is automatically determined from the …show more content…

Demand of Personal Computer in current world market is increasing continuously and it will be quite reasonable if we consider personal computer as an essential appliance for the usual household. This would mean that people would still buy computer despite higher prices and not purchase more even the price goes down. Therefore we can consider that the demand for personal computer is not so sensitive to the price changes and simply we can say relatively inelastic. However, from the very beginning the PC market was not like that comparatively the demand and supply of the PC was more price sensitive but day-by-day in the 21st century the utility of Pc is plummeted in such a height that we cannot imagine our day without computer. So within the last decade the PC market has changed and we can observe a transformational change in this market. In this case we consider all the groups or brands of PC market not a specific brand or subgroup. There are certain factors that affect the demand and supply of PC’s and hence the price is automatically determined from the demand supply curve in supply-demand model. The increasing number of customers, preferences, income, Price of the factors of production used to produce PC, modern technology and handsome number of suppliers are the some most important factors that are liable for continuously increasing amount of demand and supply of PC in recent market and eventually

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