Examine the Online Shopping Behavior Among Students

This chapter discuss the literature related with consumer perception influence online shopping intention. discuss on the study that are done by previous research of other research that related to the study. This study combines consumers perception that other researchers have done that will influence the online shopping intention.

Many researchers show that consumers perceive a high level of risk associated with Internet shopping that is likely to discourage them from engaging in online purchases. Typically, the perceived risk is greater for decisions requiring higher involvement, greater uncertainty, or greater monetary outflow (Grewal, Munger, Iyer, & Levy, 2003). Moreover, prior research suggests that consumers have different risk perceptions related to types of shopping modes (Huang, Schrank, & Dubinsky, 2004). As an example, consumers perceived to be in higher risk when purchasing products and services online than when purchasing products and services through the conventional methods. In the online shopping medium, a level of perceived risk may be higher because consumers have a lesser understanding or unfamiliar with the online retail process. Since online shopping is relatively new and most of the consumers have little experience with it, it is quite a challenge to many consumers and online retailers as well. Generally, consumers may resist and be hesitant to provide personal information in a non-face-to-face interaction, especially on information that is related to financial matters and credit cards because they fear that those who get the information may abuse it or do fraudulent acts which may jeopardise the consumer (So & Scull, 2002). Privacy concerns about the Internet can be divided into four areas (George,

An investigation of online shopping and how does it influence NTIC students’ daily life. Observations have shown that there has been a rapid development in an economic world. We have witnessed a tremendous change about shopping online. According to UCLA Center for Communication Policy (2001), online shopping has been regarded as the third most prevalent activity on the Internet, only followed by e-mail and website usage. It plays an important role, not only in retail stores, but also in people’s lives. There are more and more people who have begun to choose this way of shopping. However, a reasonable way to use Internet for shopping could offer convenience in people’s daily life. Relying on online shopping too much may cause a lot of risks more than the retail sector, for instance, if a student buys a defective dress from an online company, and it turns out to be fraud, it is nearly impossible to trace it and get your money back, whereas it does not happen in the case of a local shop. Also there is a chance of finding bargains in local retail sector. In this research, the influence of online shopping for the International students in NTIC will be studied.

The study sought to provide insight into the factors that affect online consumer purchasing behaviour in the United Kingdom. The main factors investigated included age, gender, income, education, security and reputation perceptions, and internet access, the influence of peers as well as discounts and convenience. A literature review revealed that there were studies that found all the factors influence consumer purchasing decision or behaviour. A theoretical framework used the theory of planned behaviour, the theory of reasoned action, the transaction theory and the theory of technological acceptance to explain online clothes shopping. The research methodology used an epistemological approach with primary and quantitative data as eh main approach and strategy. The results indicated that age and income were the main demographic factors that influenced online clothes shopping consumer behaviour while gender and education level were not significant. Similarly, the reputation perception as significant while security was not significant in influencing online clothe shopping consumer purchasing decision. Finally, internet access, influence from peers as well as discounts contributed significantly to consumer purchasing decision when it came to online clothes shopping.

In today’s world more than 80% people uses internet in some way. The internet has become a major research network for all the business including the small and large size. They are using the internet to the maximum level in grabing the opportunities in the market and to become competitive and productive. The business owners get connected to the customers and have learnt a lot on connecting electronically. The continuous usage of internet and the customer’s connection takes their business to the next level.

Dentzel (2017) in an article highlighted that the use of the Internet has completely transformed the way people live and has revolutionized almost all fundamental aspects of daily life. It has allowed access to limitless information and became a tool that made everyday communication in an instant. Among the many opportunities created by internet is the emergence of electronic commerce (e-Commerce). Online shopping is a development brought by the e-Commerce and progress of internet.

Worldwide online shopping has been increasing considerably by nearly $100 billion in the US and Europe from 2014 to 2017 (Prashar, Vijay and Parsad 2016, p28). The issue of whether it is beneficial to the society or not has been discussing recently. Some people say that it is disadvantageous due to risks in transaction and security, however, others believe that online shopping offers convenience, business, and many other benefits. It is an important and interesting topic because not only does it have influence over the society but also the development of the economy. This essay will argue that the advantages of online shopping dominate over its drawbacks.

The internet phenomenon has significantly evolved particularly in developed countries. This has transformed how retailers and buyers meet at the market place through physical and online purchases, distribution of products and services(Bashir, 2013). Although deemed to be a familiar channel for success and growth in developed countries, online shopping is still considered an innovation in developing countries like Tanzania (Mlelwa, 2015; Zaied, 2012)

E-commerce, which online shopping is a branch of, has been considered a great success on selling products to the consumers, but will e-commerce be enough to replace traditional shopping? The researchers have studied the advantages and disadvantages of online

The idea behind this study is of great significance because e-commerce (online shopping) has grown tremendously since the turn of the century. It has shaped the way people do shopping for the most part.

There are more categories of products on the internet. And there are a lot of choices that people can choose, so they can buy what they want. The choice of a store is very much influenced by location and store types (Sinha, p.14). But brick and mortar stores have fewer kinds of products than online, and online shopping does not be influenced by location. Also, people do not need to be afraid to go buy some private things, if they want to buy in public store, such as, sanitary towel, underwear and so on. Because they can buy it on the internet and even it has more choices. Moreover, if customers want to buy a lot of things, and those things are not in the same place, then they need to run around here and there to buy all kinds of products they want. However, online shopping does not have this problem. People do not need to go out on a sunny or rainy day, just stay at home and pay it on the phone or computer. But the mall can provide some services for customers that are not available online, such as urgent care medical centers and roller coasters (Resnick, pp.1127-1128). Even then, online shopping is still better than traditional shopping. Furthermore, people can compare merchandise from different shops, so they can choose the cheapest and the best. Customers can try on new forms of apparel in stores, but it is too risky to purchase it based on pictures and text description in the internet (Resnick,

Before we start practically working on our project we had to do a lot of theoretical work which includes reading research papers to get a clearer image of recent advancements in the field of Online shopping . In-fact we believe research is the most essential phase of our project because this is the first time we are working on this particular type of project and it’s a challenge for us. So, to make ourselves feel comfortable with this project it was quite necessary for us to understand Online shopping & its various application and the ongoing researches in this field.

There are a lot of websites on internet whereby it offer a variety of product and services for consumer can find and buy through online such as shoe, apparel, sun glasses and more Moreover, the online also provides some of the services which is paying bill online, booking a transport ticket and more. In this research, we are looking the problem addressed in this research which is the view of online shopping by consumer.

This chapter describes in detail the type of research method adopted, how the data was collected, purpose of data collection and how this data will be analyzed to derive conclusive results. In the end ethical issues have been discussed. The study aimed to understand the online purchase behavior of consumers in India. The factors leading to an increase in online shopping, current trends in the online retail market and to identify the demographic factors which influence the online purchase. The literature review highlighted and identified important factors which influence behavior and attitude of online consumers. These factors were considered and implemented while designing the questionnaire.

To recognize the elements that can clarify the distinctions in internet purchasing conduct among distinctive online purchasers.