Examine the Online Shopping Behavior Among Students

Online shopping has emerged in India as a new trend of shopping now a days and is quickly absorbed in our routine life . Due to wide spread internet access by shoppers and e - commerce widely usage by traders, online shopping is rapidly growing in recent years. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . The study was undertaken among the students of Ludhiana. The results of the study is that educational qualification of the respondents and factors influencing online shopping are independent.

In todays scenario, online Shopping play a great importance in the modern business environment. Online shopping has opened the door of opportunity and advantage to the firms. Rowley Jennifer, (1998) examined that internet is becoming a hotbed of advertising, shopping and commercial activity. Hsieh et al., (2013) stated that internet is influencing

Convenience. One such attitude that influenced the online shoppers has been that of convenience (Shim & Mahoney, 2012). The non-consumer’s primary motivation was to save time, money, and hassles associated with in-store shopping. Online shoppers sought to solve these issues by utilizing the Internet. Convenience has been noted as positively influencing online purchasing behavior as it eliminated the necessity of having to travel to one or more stores. Internet shoppers more highly value convenience than did non-Internet shoppers (Donthu & Garcia, 2009).

Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,

47% (almost half) of online consumers in Middle East, Africa, Pakistan, India have never shopped online (Nielsen Global Consumer Report 2010). Online shopping provides several facilities like 24x7 shopping at the comfort of home with no travel, wider products availability, better product selection and access to all specifications etc. E-shopping has the potential to replace traditional in-store shopping. There are many motivations for enhancing the experience of online shopping like online shopping open the doors to access the global market place for marketers, introduces the more flexibility in shopping as compared to traditional shopping environment and revolutionising the speed of business. These motivations have encouraged businesses to attract and retain customers by understanding the new ways of online shopping behaviour. Additionally, the evolution of online shopping has opened new doors of opportunities to exploit and provide a competitive advantage to the firms, smart and fast enough to seize new opportunities by adapting itself strategically and technically which

The Internet is a powerful tool that can make your business more productive and profitable. The rapid growth of internet is bringing rapid grow of the online business opportunities. Internet gives a lot of new opportunities to expand their business activities and increase their profits. Most companies use the internet to manage their work. People can go to the business home pages to learn more information about the products. Online businesses like Amazon and eBay by going to their website people can purchase while they’re sitting at home.“Some hope the Internet will

Technology has changed almost every aspect of our lives. People, companies and institutions are affected from this new way of accessing information called Internet. We just have to look around and we will see how technology its after almost every operation nowadays. Because of the existence and use of the internet, companies and consumers are developing new habits of interaction between them. Companies need to take care of how they adapt to this habits, focusing in how they can offer their product and how their products can be accessed by their consumers. That is why internet marketing its the branch of marketing in which a high speed growth can be observed in this last decade. Because of technology and internet, the world its very connected, and every slightest change its noticed very rapidly, and at the same time customers are migrating their daily operations online. This can be explained by few variables: time and space convenience, easy shopping and comparison and information exchange.

Despite the success of purchasing through online shopping stores, there are still some disadvantages that we as consumers should think and evaluate. Insecurity and lack of trust in online transactions are also major problems in online purchasing. We need to make sure that keeping your web usage private are all smart ways to address any privacy and security issues. Besides, we can’t try things on. For example, if we are buying a clothing item, we don’t have the ability to feel the material, try it on and see how it is made. This is because online stores are only showing product description and photos of the merchandise. Moreover, students are wasting their money on shopping. For example, students nowadays use their pocket money to shop or else they used their scholarship, PTPTN for shopping. As a result, they will broke until the end of the semester. Have you experienced of that? However, online shopping requires patience to wait for the item to arrive at your door step about 2 to 3 days or even longer depending on the location you have ordered it

In 1979, Michael Aldrich gave birth to an idea called online shopping. This idea is a form of electrical commerce in which buyers can directly sell to their consumers without any help of an intermediary and this communication would happen electronically. This simple idea has turned into a trillion dollar industry making it possible for the average Joe to order something online and get it delivered to his/her door step from the seller, eliminating the need to go to a shopping mall to buy new things and overcoming the geographic limits. Nowadays, shopping can be the in the comfort of one’s home making this activity not to be obligated with going to a mall. Also it has had huge impacts in our society, economy and us humans. The online shopping industry has changed the world in drastic measures some good and some bad, nonetheless we continue to shop online increasing the usage and dependency. We as the people have made innovative advances in shopping, we use online shopping in which one can get anything one desires delivered right to their door step with a use of a computer or even a phone. The social impact of this new age of technology has been tremendous and also the different strategies used by the online retailer to convince the public to buy more.

As the fast growth of technology, people prefer online shopping more than shopping in the physical store. A lot of surveys show us there’s a great increase in online shopping. For people to choose to shop online, pros should be more valuable than cons in their beliefs.

Many researchers show that consumers perceive a high level of risk associated with Internet shopping that is likely to discourage them from engaging in online purchases. Typically, the perceived risk is greater for decisions requiring higher involvement, greater uncertainty, or greater monetary outflow (Grewal, Munger, Iyer, & Levy, 2003). Moreover, prior research suggests that consumers have different risk perceptions related to types of shopping modes (Huang, Schrank, & Dubinsky, 2004). As an example, consumers perceived to be in higher risk when purchasing products and services online than when purchasing products and services through the conventional methods. In the online shopping medium, a level of perceived risk may be higher because consumers have a lesser understanding or unfamiliar with the online retail process. Since online shopping is relatively new and most of the consumers have little experience with it, it is quite a challenge to many consumers and online retailers as well. Generally, consumers may resist and be hesitant to provide personal information in a non-face-to-face interaction, especially on information that is related to financial matters and credit cards because they fear that those who get the information may abuse it or do fraudulent acts which may jeopardise the consumer (So & Scull, 2002). Privacy concerns about the Internet can be divided into four areas (George,

This chapter discuss the literature related with consumer perception influence online shopping intention. discuss on the study that are done by previous research of other research that related to the study. This study combines consumers perception that other researchers have done that will influence the online shopping intention.

First, a consumer’s characteristics like their attitudes, motivations, perceptions, personalities, lifestyles and knowledge influence how they perceive and respond to different stimuli. Second, the buyer decision process itself affects their buying behavior.

The authors stated product offerings, convenience, cost saving and richness of information as critical reasons that makes Indian consumers go shopping online derived on the basis of literature review and study of market statistics through case study. However an in-depth research was required to analyze the factors affecting the online consumer’s behavior. The efforts of e-marketers which can influence the outcome of the virtual interaction and buying process by focusing their marketing efforts on elements shaping the customer’s virtual experience, the Web experience, were not concentered upon. “Efthymios Constantinides, (2004), Influencing the online consumer 's behavior: the Web experience", Internet Research, Vol. 14 Iss 2 pp. 111 – 126”

This current study aims to provide a more holistic view of the factors that influence online shopping behavior in the clothing industry, by comparing the important criteria for purchase decisions between online shoppers and traditional shoppers. The factors that were examined include (1) Product variables: price, usefulness, quality and available information; (2) Seller attributes: trustworthiness, reputation and marketing strategies; (3) shopping experience: convenience, quality of service, design and ease of use; and (4) consumer factors: gender, socioeconomic status and attitude towards online shopping. A quantitative survey was conducted wherein 206 consumers have completed the questionnaire through convenience sampling. The results of the study showed that male online shoppers for clothes are significantly more than females, most of whom still prefer traditional shopping. Traditional and online shoppers have been seen to differ in the importance they give to product price, seller credibility and marketing strategies, and purchase experience in terms of convenience, quality of service and ease of transaction, wherein online shoppers put more value on these factors in making their purchase decisions. In accordance to the technology acceptance model, the participants who have more positive attitudes towards online shopping are more likely to actually purchase their clothes