Examining Competition Case Study

In conclusion, this essay has outlined the six key elements of the marketing process: (i) situational analysis; (ii) market research; (iii) establishing marketing objectives; (iv) identifying target markets; (v) developing marketing strategies; and (vi) implementation,

Most of the businessmen consider market research the key to a successful business empire. It is quite essential to conduct a thorough research to analyze the prospects of an existing or new product. A well-conducted research proves fruitful in evaluating the business situations, the potential sales of a product, prospective customers and so forth.

Advantages of using the social media aspect can attract the attention needed to promote a product or service intended or drive traffic to the intended website of services. This type of channel has the ability to bring people together from all over the world as well as allows each person to express their own opinions and ideas, providing well-needed feedback. Disadvantages of this method when not used properly or failed to promote the communication effectively can cause a permanent damage to the company’s reputation; as this mistake is seen in front of hundreds or thousands of people who also have direct and easy access of spreading their messages online. This way of communicating can also be more time consuming as someone has to be constantly checking in to make comments, answer questions, and reply to feedback.

There are many factors an organization must consider when trying to move a brand forward. One key factor is positioning. With the Range Rover potential consumers exhibited strong negative reactions. Consumers did not want to spend over 50,000 dollars on a jeep. Research exposed consumers to three positioning options for the brand. They came up with a luxury car alternative, the car the Queen drives, and the best off-road vehicle available. Consumer reactions were promising and were intrigued by the notions of British heritage and luxurious styling combined with 4WD capability. Their chosen positioning helped

There are two key channels what LM uses to deliver value for its customers: the community and the regional microfactories. The community is a core element of LM’s business model and consists of a group of car enthusiasts and designers who communicate mainly on an online platform, but they also meet in person during events organized by LM. Microfactories serve as places for car manufacturing but they mean a lot more for the company. They are places to gather together with the community and to work together with customers whilst assembling. Both key channels are important parts of LM’s marketing strategy and play a prominent role in the customer experience. LM uses mainly these own and direct channels to reach its customers. It raises awareness about its cars using mostly its website. This platform also helps potential customers in evaluating the offerings of LM as community members share their opinion, knowledge and experience there. The purchase, the delivery and the after sales service happen through the channel of microfactories.

Guy Kawasaki, a Silicon Valley marketing executive once said: "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing." (Entrepreneur, 2015) Infiniti, a luxury car maker, is using a strategy to improve the awareness of people of their products. Therefore, what are the promotional activities that Infiniti is using with improving the global awareness of the brand? How does Red Bull Racing and Sebastian Vettel helped Infiniti with achieving its goal? And how can the marketing mix encourage the consumers into buying any product?

Web-based social networking today comprises of thousands of online networking stages, all serving the same – yet marginally extraordinary reason. Obviously, some online networking stages are more mainstream than others, yet even the littler ones get utilized by a bit of the populace on the grounds that every one takes into account an altogether different sort of individual. For instance: Instagram takes into account the sort of individual that imparts through photos best, and different stages, for example, Twitter are ideal for the individuals who convey in short blasts of data. As said, organizations are utilizing web-based social networking to advance their items and administrations in a fresh out of the box new way thus each type of online networking fills a need that the others accessible may not.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

The average person may not realize that marketing is a complex network of processes; not just product advertising (Kerin, Hartley, & Rudelius, 2011). One might think of marketing as just the product advertising side of things in the world of goods and services. A large amount of people might not understand that marketing is a much more diverse set of steps, not just billboards and commercials. Marketing is the process that covers product distribution and concepts ranging all the way from realization of consumer needs to satisfaction of the need with a finished product or service (Kerin et al, 2011). This process is covered through the four factors of the marketing mix (Kerin et al, 2011).

Every era challenges pre-existing notions to bring forth innovative and original concepts, either by redefining current inventions or capturing attention with new and fresh ideas. Change is not always a friendly welcome in strategic approaches as it challenges theories that have already been established, but it can certainly lead to a colossal breakthrough. As many companies begin to understand the importance of the Internet as a main component of their communications and interactive platforms, the notion of attempting alternate marketing strategies is one to be greatly considered within the corporate world. By taking traditional forms of marketing and improving upon them with new media such as social networking, it has created one of the most successful marketing strategies to date if done right, which ultimately results in an increase of clientele and revenue. With social media continuing its rise, it has quickly become one of the most prevalent promotional methods in today’s modern industry.

Online marketing has grown into one of the most popular marketing channels in the world today. Many organizations, from the smallest SMEs to the largest sized firms have implemented or are in the process of implementing online marketing strategies. However, there is still a large number of organizations that despite the recent trends, have not adapted or fully embraced the online marketing trend. The purpose of this study is to investigate the various trends in the implementation of online marketing strategies, and the reasons why some companies have not embraced the online marketing trend. This paper will examine the importance of adding online marketing strategy to one’s marketing and corporation budget. It will also review the pros and cons of social networking when used as a marketing tool. This paper analyses the web presence of five companies, and afterwards conducts interviews with employees to look at the reasons for the varying online presence. The findings show that generally, companies are on the way to embracing online marketing. The variations come as a result of the nature of the employees and the attitudes of top management on online marketing.

Social networking and advertising: The promotional objective by the advertising is favourable as it gives the strength to the existence of the organisation and also help in persuading the consumers to buy more.

Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger services to more than 110 destinations around the world. The main competitors of Cathay Pacific are Singapore Airlines and China Southern Airlines . In this competitor analysis for Cathay Pacific we will assess China Southern Airlines only.

In the purpose of understanding more about Mercedes-Benz’s potencial customers’ actual needs and their purchasing behavior, marketing research will be involved. The definenation of marketing research is that of a systematic design, collection, analysis, and reporting if data relevant to a specific marketing situation which probably facing an organiztion. For instance, marketing research can allow maketers have a better undertanding towards the market., in addition to be more prepared before they make the next move. By understanding what exactly does their customer’s wants , maketers would know better about their customer’s cunsuming behavior. Meanwhile, marketers can use such detailed information to target their specific customers’ demand.

The first thing that we will be discussing is why business adopts to E-marketing. Why a huge number of companies are now transferring most of their advertising budget on online marketing or also known as E-marketing rather than that of the old traditional marketing in magazines, newspapers, and the like.