Examining Strategic Management for Chicken Delight Ltd

The company of restaurants started in 1946 when Truett Cathy opened his first restaurant in Georgia. They are credited with inventing the Chick-Fil-A’s boneless breast of chicken sandwich. In the 1960’s, he pioneered the opening of the restaurant in different malls in Atlanta. It has grown to become the largest quick service chicken restaurant chain in the United States based on their domestic annual sales and with over 1900 branches countrywide. The restaurant is privately held and family owned and has been progressing in the delivery of exclusive services to all their customers. The mission of the restaurant is to give identity and value to their clients and the vision is to be America’s best service quick restaurant.

Fast food has turned into a genuine fundamental of our everyday life and made a religion of establishments that reaches out to the millions of Americans across the country. The Fast Food industry in a few eyes has been one of the sharpest developments this world has seen. It has been driven by our stomachs and our wallets for 40 to 50 years it's as yet developing to this date. The man who make-believe it can be known as the best representative, this nation has ever observed. The Fast Food Industry is big to the point that it has influenced our wellbeing, changed our way of life, and misshaped our territory as far back as the very first moment.

Chicken! Chicken! Chicken! Southerners are crazy about it! Chicken is an iconic meal, from grandma 's kitchen to fast food restaurants. Sometimes grandma 's home cooked chicken is not always readily available, so what is the next best option? This is my review of two very popular fast food chains, the main item on each menu is none other than chicken. These two restaurants go by the name Chick-fil-A and Zaxby 's. Chick-fil-A has a bit of an interesting story, with the franchise being very comfortable with the Christian faith. Because of this, all locations are closed on Sundays and holidays. Information from their website shows that Chick-fil-A cares for its community and is involved in several fundraisers for churches and schools. Zaxby 's observes normal hours and does not really take part in community events. I visited the Chick-fil-A over on Harris Lane in Bessemer, Alabama at around noon. This Chick-fil-A just opened a few years back and has been very popular since. On a different occasion, I visited the Zaxby 's just a few miles down the road from Chick-fil- A, located on Academy Drive. The website describes Zaxby 's as a “chain eatery serving up fried chicken fingers, wings, sandwiches, and other American comfort eats”. These two competitors offer very similar menu options, but completely different environments. Although Chick-fil-A has better customer service, Zaxby 's has tastier food and an overall better ambiance.

Chick-fil-A is one of the most successful fast food restaurant establishments in the country. With over 1,300 locations in 37 states in the Southern U.S., they continue to grow the brand by expanding to new territories (Chick-fil-A Company, 2009, para 1). In 2008 Chick-fil-A has seen a 12.17 percent sales increase over the chain’s 2007 performance and a same store sale increase of 4.59 percent (Chick-fil-A Company, 2009, para1). Throughout the years Chick-fil-A has come up with many innovative ideas to continue expanding business and satisfying their loyal customers. One of the ideas was to offer different types of restaurant set-ups to cater to customer’s needs. The different restaurant set-ups include mall/in

The fast food industry is a ‘red ocean’ as it is already well defined where rivalry is intense. It is also a perfectly competitive industry as the barriers to entry are low and there are many rivals

Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants

That product was the pressure cooked chicken breast sandwich. Cathy always wanted to add chicken to his menu at the Dwarf Grill but knew that cooking chicken the traditional way would take too long for his customer’s needs. Cathy often thought about his mother’s way of cooking chicken and remembered she but chicken in a pan and covered the top to apply some type of pressure. He noticed that this method of cooking chicken was faster and still kept the chicken moist and tender. Cathy knew that this is what he wanted but he knew it would take a lot of trial and error and a lot of experimenting. From putting the chicken on a buttered up bun instead of putting the meat on a plate by itself to 20 different ingredients and four years of experimentations and taste testing, the customers finally said “We like it. Don’t change it again.” Cathy was finally getting

Montreal’s Mango Bay is a unique and popular dining establishment, known for its fresh and authentic Caribbean dishes served in a welcoming and vibrant setting. The perfectly spicy chargrilled jerk chicken salad served with crisp greens and tomatoes makes a most welcoming meal starter. Some of Mango Bay’s specialty entrée dishes include the curry goat slow-cooked in Caribbean spices, the ackee fruit and salt fish plate, the fried whole red snapper in a Jamaican-spiced gravy sauce and the island chicken fajitas, all of which are seasoned to perfection. Handhelds, like the vegetable wrap and the jerk chicken burger, are a favorite among diners for their elevated flavors.

The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at

The main value created by Red Rooster is its intangible assets like brand loyalty and goodwill. It’s the only wholly Australian owned chicken brand which can meet the local needs more and get more support from Australians. (Red Rooster, 2013) Another value of Red Rooster is its health concept. It used oven roasted chicken chain to make the benefits increase from 16% to 30% on the financial year. (Frchanise business, 2006) Red Rooster reduces the 40% of fat absorption of the chicken. (Matt Paish,2011) The health quality of food gives a huge competitive advantage for Red Rooster. Besides, to create the value, some new and cheap

Nandos Vision is “to take the world’s best tasting chicken to the world” (cite here….) Authenticated by its current presence in 30 countries and about a 1000 outlets globally (Nando’s.com, 2017). Supporting its mission and vision is its core values which are “passion, pride, integrity, courage and family” (Omarjee,

As of now in the United States there are 22 fast food franchises. McDonalds was the first franchise to open in 1940 and since then they have been the leading and most successful franchise in America (“The Raw Prawn” n.p.). Other franchises include: Burger King, KFC, Wendy’s, Arby’s, and Taco Bell. Each of which target young students and children. Most of them have a value menu where items to purchase are cheap and tasty but very unhealthy. Some fast food restaurants provide a toy for children with their meal which attract them to come again and again ( “Eating Yourself to Death” n.p.). In addition, some restaurants contain an indoor play ground which attracts small children even more. The fast food industry mainly brings customers for their tasty food and simple convenience, they attach a drive thru to their building making it faster for customers to purchase and collect their food which is also less time consuming. Recently in the past few years, fast food franchises have begun to change their restaurant and attempt to become healthier as a whole, in some fast food restaurants they have a nutritional menu to choose from which generally contain healthier food compared to the regular menu (“The Raw Prawn” n.p.).

Known as the fast-food icon around the world, McDonald’s French fries have taken the world by storm. In Eric Schlosser’s essay, “Why McDonald’s Fries Taste So Good”, he uses the popularity of McDonald’s French Fries to begin his essay and to effectively capture his audiences’ attention to make them realize that there is a problem with our favorite fast-food meals. What is really put into the foods we eat and why it smells and tastes so good, specifically McDonald’s French fries, is effectively answered in Schlosser’s essay. The reality of what is really going on behind the scenes of fast-food restaurants is revealed through Schlosser’s facts, intricate detail, and personal experiences to effectively come to the conclusion that processed foods are

The companies’ vision statement is, “to be the most profitable quality service restaurant business, with use of its franchise system and workforce while serving the best burgers in the world”. The vision statement states where the company wants to be in the future. In its vision statement, the company states that it wants to be the most profitable quality service restaurant business in the world. A vision statement encourages the companies’ employees to be focused and to know what the company wants to achieve in the future (Anthony et. al. 2013).