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Charles Coolson Ethos Pathos Logos

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Charles Colson's speech is a prime example of a rhetorical speech, a speech that influences attitudes and possibly the behaviors of others (Alberts, Nakayama, & Martin, 2013). One of the important pieces of developing a rhetorical speech is to appeal to the listener's sense of logos, ethos, and pathos. Colson appealed to the audiences sense of logos, meaning he offered a clear argument that allowed the audience to reach a particular decision (Alberts, Nakayama, & Martin, 2013). He utilized ethos by displaying moral character and goodwill, and he used pathos, or emotion to influence the audience to identify with a particular perspective (Alberts, Nakayama, & Martin, 2013). Certain rhetorical speeches given may also use logical fallacies. When …show more content…

As stated earlier, an etho is used to create a sense of character and goodwill. During his speech, he was able to establish a persona of being a religious man with character. A persona, or identity, is created during one's communication efforts (Alberts, Nakayama, & Martin, 2013). Colson references religion several times throughout his speech and made several statements, such as: my God commands me to pray daily for the President, the Christian doctrine viewing the body and mind as valuable, twenty-five years ago I was converted to Christ, and God calling us to do whatever he calls us to do (Colson, 1998). Colson wants the audience to know that even though he was associated with Watergate, he has built his character through religion and he believes he has been forgiven for his sins. He highlights this in his speech to give the persona that he is a religious man to help develop his identity. Colson was not perceived as untrustworthy, deceitful, unintelligent, or misinformed, therefore, his ethos did not harm his persona (Alberts, Nakayama, & Martin, 2013). He did however, create the persona as being credible, informed, and intelligent, which enhanced his ethos (Alberts, Nakayama, & Martin, 2013). It made him more credible by not hiding from the Watergate scandal, instead using in part of the speech to enhance his character as a religious man who has been forgiven for his sins. It …show more content…

Colson was very good at constructing an argument and presenting evidence to influence the audience's decision (Alberts, Nakayama, & Martin, 2013). In the beginning of his speech he lays a foundation by talking about the progression of ethics, or the lack of, in the 80's and then moves on to the 90's. He presents evidence by stating 97% of American people say that their own moral behavior is superior to the President, and continues to lay a foundation for the rest of his speech by stating the moral component has been taken out of society (Colson, 1998). He uses this foundation to persuade the audience to be better people. By the end of his speech he hopes to have persuaded the audience to leave Geneva and follow God's word, maintain character, show gratitude, and have integrity. He wanted the students to leave Geneva and strive to live a life of integrity and character and purity and virtue, and make a difference in their lives by setting moral examples (Colson,

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