Example Of Ethos Pathos Logos

Jim Riswold worked for this campaign with the filmmaker Spike Lee and they both got inspired of this creative idea from the first Spike’s movie, She’s Gotta Have It. Jim Riswold recalled his inspiration from that movie, “There’s a character in the movie named Mars Blackmon who so loves the man Air Jordan and the Air Jordan shoes, when he has the chance to sleep with the girl of his dreams he won’t remove his Jordan’s” (Wieden + Kennedy). By his inspiration, Jim and Spike were starting to shoot their first Spike and Mike commercials, which was also the first time humor ever made into Nike spot. Jim and Spike executed the spots more easier than they thought because they caught the point of both Mars Blackmon, Michael Jordan and the Nike Jordan shoes together into one spot. Most of the audience already known who is the Michael Jordan, but less people known Mars Blackmon who is the number one big fan of Michael Jordan. So, Jim wanted to shot the commercial like Mars instead of Spike. Basically Jim made Mars pretended to produce, wrote, and recorded it by himself. This commercial was well executed and demonstrated, thus it gave the positive, playful and powerful identity to the NBA especially for the Jordan’s humanizing image as a big star

Yes i believe is a good marketing tool because is talking about the best basketball player that is showing his story in real and representing the best brand that is nike; so many people around the world can go buy their products and follow all his steps in

Also their message spread quickly because of the fact that they are well known athletes they got it across for millions to see. For example, I did not watch the award ceremony I found out about their opening through twitter because they were trending. Their message shows that they don’t just care about the game of basketball they care about the issues that everyday people have to go through and in that they are trying everything within their ability to create

There are many different ways that celebrities can influence people in buying a product. For example, Kevin Durant, and ax body spray.he is a user of the body spray, but also a test subject of the product. I think the reason why Durant was chosen was that he is one of the most legitimate basketball players. Since Durant is one of the most popular basketball players, so he gets a lot of credit. I think Durant was chosen because he has a lot of fans and admirers, such as celebrities. If I were to give an opinion on Durant I would say: the more ads you continue to do, the more the game will come to you. The reason why I think people would buy Durant’s products is that he is an athlete and, if people buy his product they

Advertisement companies as well as businesses have come up with more enticing ways to promote their companies and products. There are many different tactics used by advertisement creators in order to lure customers into buying their merchandise. In addition, some advertisements are created to establish a connection between a company and an ethical position within society or institute a central idea that can be connected or associated with their company. Nike is a prime example of a company that goes beyond the norm to establish its role as a prominent brand oriented company. For years, people have seen the best and the worst of the Nike advertisements. A relatively new Nike commercial about the development of Rory Mcilroy from a young boy with a dream to a golf superstar incorporates multiple features and rhetorical devices to attract the audience’s attention. The ad begins with a young boy watching a television screen with his father of Tiger Woods winning a golf tournament. The boy obviously appears intrigued as the scene progresses to a short excerpt of the boy hitting a toy golf ball within the house. As the commercial continues, there is alternating scenes of the boy watching Tiger Woods play golf, and videos of the boy, growing in age, practicing and honing his golf skills. Near the end of the video, the kid, who is now a young man, is being interviewed of “how it feels to become a pro,” and is

The Gatorade Company, Inc is a highly recognized brand in the sports drink market with their current mission of, “to be the world leader in

Video games always grab my attention when it comes to marketing. One of the top games that I play and notice it is Madden 16 and NBA 2k16. Both of these video games have products in them that you can find in my everyday store. The number one thing I notice is Gatorade from madden, and sprite from 2k16. Before, in the old madden video games they just had the logos of Gatorade in th I game, now in the newer Madden video games they offer a Madden ultimate team Gatorade challenge where you can relive a moment from the past that happened in the NFL.

They used this particular athlete because he became very famous for his crazy three pointers. He is a well known player as of right now that people who doesn’t watch basketball knows who Stephen Curry. I don’t even watch basketball and I had heard of him from friends. Confidence is believing that you can do more than you can control. For an instance, one of Adidas’ ads show confidence of what athletes have. They used Dani Alves as their model for their ad. In the ad, they have a powerful phrase, “ Winning never quits.” This phrase emphasis confidence because they are saying that they will win every game and they believe that they will win, even though it’s out of their control. That is a great mindset because you never show your weakness to your opponent by showing negatively, while this ad shows confidence in

Ever since NBA basketball superstar, LeBron James began endorsing Sprite in 2003, the company's sales have been skyrocketing. This is an example of consumerism. A company (Sprite) is using a favorable public figure in order to get their product more attention. Many companies use public figures to persuade you in buying their product, whether it’s by the celebrities appearing on commercials, or even by convincing the consumer that they could save money by buying the product

But Gatorade has always been in this magazine no matter what sports is in the magazine Gatorade has always been the highlight of the ads in these magazines. The first two pages of the magazine are the Gatorade ads, it is a double page ad, the first page has the plastic bottle of Gatorade located in the lower left corner of the page, it’s an orange flavor drink with water droplets running down the bottle, the bottle label has the Gatorade logo the G logo and below is written thirst quencher, then next to the bottle is a message that says “EVERYTHING YOU NEED TO KEEP SWEATING” in an orange font, and the 2nd line of the message says carbohydrates to compete. Electrolytes to replenish in a white color, fonts. On the lower right corner of the page is the right shoulder of an NFL player name J.J. Watt then on the top of the page it says “YOU LOSE A LOT WHEN YOU SWEAT BUT REFUSE TO LOSE IN THE RED ZONE” all in white color font, on the second page of the ads is the head shot of the NFL player J.J. watt he seems like he was celebrating a victory, his eyes are closed and mouth is wide open as it seems like he was screaming for victory. He was wearing their black jersey and on the upper right corner of the page, there’s an abbreviation NFLPA, which stands for National Football League Players Association.

The ad I choose to analyze was an ad from Nike called “Unlimited You”. The people that are depicted in the ad are children, amateur athletes, pro athletes and anyone who has a dream that may seem impossible to achieve. Both male and female are represented in this ad. There are very well skilled men and women in this ad that are competing in high competition. There facial expressions in the ad shows their competitive side meaning they have fierce looks. They are dressed in uniform for whatever sport they are playing which include: running, golf, tennis, swimming, soccer, gymnastics, wrestling, basketball, baseball, skateboarding, football and martial arts. In this ad specifically it does not promote one specific product however it promotes the companies brand by advertising on these athletes. The way Nike used their angles to make this video was very creative. It showed realistic and unrealistic events in their ad. For example, it showed Orlando Magic’s superstar Aaron Gordon getting into a car crash and jumping off the car and performing a dunk. It was very unique yet very creative. The lighting used was to make sure it seemed like you were watching the actual sporting event. There were many different surroundings in each of the clips but they always emphasized the athlete. There were a wide range of colors used in this ad depending on what scenery they were at. Each sporting event that they showed had its specific color depending on the crowd, playing surface and sport they

Another example, Paul George, a NBA basketball star has advertised for a Gatorade commercial. The commercial shows the benefits of Gatorade. At the beginning of the commercial, the scores were tied and the teams

Hi Taylor, I absolutely agree with you. This ad does a great job of not only using celebrity endorsements to persuade the audience to purchase Gatorade but uses the dark black and white images to add dramatic effect which catches the viewers eyes. I also agree that this ad's slogan is trying to tell the audience to that drinking Gatorade will make them a better athlete and makes the consumer feel better about themselves.

Nike uses professional athletes to influence customers in buying their shoes, clothes and products to get in shape and be like professional athletes they use for modeling. The ads are exploitative in the sense that Nike is attempting to lure the audiences in using professional athletes’ endorsements with the hope of achieving greatness. Nike distorts the angle of vision by leaving out minority children from their ads. The two Nike ads are stereotypic in the sense that they target the whites, believing that they are the only ones who can afford their products while the minority

These types of advertisements provide the viewer with a familiar/celebrity face to promote the product. A company that uses this approach is Apple Music. In the advertisement, it shows the customers that the music they listen to is so good that it distracts them(Apple Music). As show in the advertisement it did a good job by showing what the product does and used Taylor Swift to help people remember the product. Another company that uses this technique is Sprite. During the commercial, it tells the viewers that “Sprite is so good that people don't need to someone to drink it” (Sprite). This commercial uses two celebrities to persuade the customers to buy the product. On the other hand, these advertisements can also be risky because some celebrities can overshadow the company's