Example Of Globalization Of Samsung

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

The first cell phone call was made on April 19, 1973 by Motorola employee Martin Cooper, since then cell phone have been getting more innovative and enhanced as times passes . When the cell phone was first manufactured I don’t think Martin Cooper, had in mind what wild, astounding, idea he had brought to the light, and how much the cell phone would evolve over the years. The two powerhouse companies responsible for most of the cell phones that are circulating around the world are Samsung & Apple, these two companies history with each other don’t date back that far, but they have sued, and tried to outsmart each other numerous amount of time. Over the years of the Samsung vs Apple have sued each other for an amount of money over a billion dollars, and lawsuits stretching across four different continents just to keep company safe, and free of copycats. The two backgrounds of the company are very different and started during different periods of time, Samsung which was originally called Sang hoe was founded in 1938 by a big landowning family by the name of Lee Byung-chull, and the apple started in 1971. Samsung they started as a small trading company with forty some employees it was originally located in Su-Dong, they mainly dealt with groceries being produced in and around the city, they even produced their own noodles. This company seemed to have a good beginning, selling groceries and having their own home made noodles. It was when in the 1960’s Samsung shifted their

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

Samsung is growing at an incredible speed. It proved by time that it is a global leader in technology. To compete and win in the markets globally, they focus on how to attract the best talented persons and how to provide them a corporate culture so that each of them can surpass. Through unprecedented, well-founded products and services; skilled gifted people; a responsible procedure to business and global citizenship; and cooperation with their partners and customers, Samsung is taking the world to unbelievable new directions. One of their beliefs is that when life and technology strike and collide, you'll definitely find a great story. Samsung's philosophy is based mainly on their strong purpose for growth and permanent innovation. Samsung looks for cooperative and creative visionaries to run their companies. By attracting skillful managers and evolving their organization’s culture to support them, they encourage innovative ideas that progress technology, produce new products and improve or upgrade their customers’ everyday lives.

Samsung Company: Samsung was founded by Lee Byung-Chul in 1938 as a trading company. Those competencies for creating innovative items and enhancing market effort. To attain this, we need aid upgrading the competitive edge the competitive edge of our business by reorganizing our production network, strengthening our R&D department, and expanding our high-end product line-ups. Moreover, expansion profitability, we are additionally contributing to the improvement of premium appliances in the side-by-side refrigerator, cooling system and washing machine segments, same time underscoring our duty on personal satisfaction. As a business sector leader company committed to continually strengthening their competence in both the built-in appliance and home network markets.

Samsung Electronics' mission statement “Inspire the World, Create the Future.” reflects the company’s commitment to continue leading these markets and to capture other key markets that their products lie within. Through their efforts, Samsung hopes to contribute to a better world and a richer experience for all. As part of this vision, Samsung must continually assess their environment and brand positioning, to maintain a competitive advantage over its rivals.

As a small business, Samsung has evolved into a global enterprise extending its business to sophisticated technologies, semiconductors, create skyscrapers, factories, petrochemicals, costumes, medicines, financial institutions, hotels, etc. Distinctive inventions and products have been achieved and have helped to develop these industries continuously. Samsung chose a different strategy in its work compared to other competitors in the Korea

Established in 1938, Samsung is one of the business pioneers in a huge number of ventures from power generation through to advanced mobile phones (Kovach, 2013). Each of their specialty units hold fast to a similar vision of turning into the favored provider of items or potentially administrations to their customers, yet the strategies used to accomplish this vision are custom-made to suit the particular market concentrate, in this way showing the flexibility of the organization.

Today, Samsung has sparked in terms of innovation and instead of satisfying the needs of the society, they have literally started to create the need for people.

Samsung has evolved as a world’s most important brand. It is the probably the most influential leader in the Smartphone industry, second leader as a technological organization and a brand that is ranked among top ten of the world. The unlike perspectives, cutting-edge technologies, innovation, and investments are the method for growth and success.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

This paper is about Samsung’s Electronics marketing strategy with cell phones and tablets. Samsung was a let starter in the business can get over disadvantages and putting themselves in a good position as a world wide brand. The phone business is massive in size, it is a quick paced world where products are always on demand for bigger and better quality.

The global communications industry has been changing during the past few years, and quite dramatically. Wireless communication, as a result, proves to be a hot area for telecom suppliers. Accordingly, the demand for handset products, from businesses to consumers continues to rise. The question is how handset manufacturers have fit their global marketing strategies to win widespread acceptance as competition intensifies. Thus, this analysis highlights Samsung's recent success as a very typical case in point to the above question. In more focus, the purpose of this analysis is to examine:

In my conclusion, I would like to emphasize that SAMSUNG has a quite distinctive way to carry on its business. From the part of visible aspects, it has a different way to build up its image by emphasizing the blue color, while other competitors such as SONY and APPLE focus on the shape of logos to do the same thing. From another aspect of organizational culture, the invisible aspects, we can find its effort to be adjusting well to a society where the organization affects. It tries to contribute its profit to the society by offering an educational service, a welfare service and even some public performances and so on. Although, it has been obvious that such a large co-operation company like SAMSUNG has a responsibility to contribute its profit to make the society better, SAMSUNG`s profit contribution policy is very well-organized so, it can be a very own aspect that SAMSUNG has. Lastly, its managerial structure has an incredibly unique way to communicate to each other and get a new idea from people. It has a very strict hierarchical structure that is carried out by people in the organization all the time, but

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.