Example Of Persuasive Technology

The use of effective persuasion techniques will not only the marketing and sales personnel to make more sales and meet the targets but also enable them to have an edge over the competitive environment. So of the techniques used in the commercial video from state farm insurance company on one hand show an effective means of communicating to convince the audience while on the other hand, the video is too complex to comprehend for an a normal and uneducated citizen. Here are some of the effective persuasion techniques that have been used in the commercial to reach out and convince their target audience to use and stick to the company’s insurance services. Moreover, these techniques are aimed at making the incumbent customers to become more loyal to State Farm insurance. According to Petty, Richard and Cacioppo (1984), there are two routes effective persuasion no matter the kind of media used to deliver the message to the audience. First, one can persuade effectively by building a central argument(s) in the message. Secondly, the persuader can effectively deliver the message to his or her target audience by trying to appeal to the audience by associating the message with what they can accept favorably. Usually, the favorable peripheral cues in the message lures the

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

“As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First, we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.” (Feenstra, 2011, p. 88) For your assignment this week, provide an in-depth analysis of the three parts of persuasion. Please reference the bullet points below to complete your assignment.

Moreover, technology can influence our behavior in our everyday life. For example, technology can say that healthy behavior, like eating a nutritious diet would benefit people. Eventually people will start to think that eating fruits and vegetables provides a cure for their

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

Aristotle’s persuasive and effective appeals such as ethos, pathos and logos are used to convince an audience. These appeals are a mode of persuasion that is also used in a human’s everyday life. Whether an individual is watching a commercial, deciding to purchase a product or service by the influence of a friend or a stranger these appeals are involved during the process. According to a close friend named Fred, a TV streaming product known as the Apple TV was a recommendation among the rest. Each mode of persuasion had an impact on the decision-making. This is how Aristotle’s persuasive appeals were utilized.

Attitudes are evaluations of people, objects, and ideas. (Akert, 2013) Cognitively based attitudes are based on thoughts and beliefs one has about an object, and this attitude provides pros and cons of an object, so we can decide if we want to be associated with it or not. Affectively based attitudes are based more on people’s feelings and values than on their beliefs about the nature of an attitude object. (Akert, 2013) The elaboration likelihood model is the umbrella for this topic, because it explains the two ways in which persuasion can change someone attitude. The two ways are persuasion through the central route and the persuasion through the peripheral route. The elaboration likelihood model refers to processing the message which is related to the cognitively based attitudes. Persuasive communication is most successful in changing attitudes when going through the central route because the audience is motivated, whereas with the peripheral route the audience is not motivated. Now I am going to discuss the routes of persuasion through advertisements in detail.

The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.

Hello there, today we are talking about why we kids should have fidgets. Such as slime stress ball squishies and way more. Because we all know how it feels when teachers and other adult take are fidgets. So yes teachers will take your fidget some times because maybe you're off task or just being inappropriate with it

A very prominent topic in the discourse of each unit for this course revolved in the question of unethical persuasion and how unethical persuasion is used to persuade consumers in less than auspicious ways. In the mediated world that we currently live in it is important to know and understand when someone is attempting to persuade you and whether or not that persuasion is moral or not. In Persuasion in Today’s World Charles U. Larson examines persuasion and why it is important that we train ourselves to become responsible receivers of persuasion. (Larson, pg.5, 2010) Larson does this by first explaining that the average American is exposed to over 5000 persuasive messages a day. This paper will talk about some of the most used persuasive methods

Research shows the art of persuasion has shown to be the most effective tool to get employees to conform and meet goals for an organization.

I sat and thought long and hard about my essay and who I could invasion reading my work. To whom would this appeal and why? The audience I would try to reach would be medical professionals such as doctors and clinic coordinators who provide continuous care to adults that fit the age group discusses in my persuasive essay. The way I would present my work would be though a medical magazine or maybe a medical conference.

many ways. For our final presentation, we chose to persuade our audience on the necessity of

“Kids are too obsessed with their selfies and not what is going on around them!”

Social psychologists have not only studied the effects of persuasion, but also the elements that contribute to attitude change. Carl Hovland (1953) developed the Hovland-Yale model of persuasion, in which he used a research team from Yale University. They found that there are a considerable number of factors that can influence how likely attitude changes are to occur, however they also noticed that some are more important than others [McGuire et al 1996]. One of the key factors they found that determines whether persuasion occurs is the communicator. Social psychologists have found that persuasion can be influenced depending about who is presenting the argument, which can impact on how an audience receives it. The credibility of the communicator plays a large role in influencing persuasion, in which