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Example Of Revenue Enhancement

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1. Accomplishments 2017 Completing my third year as Marketing Communications Officer, I have been promoted to Assistant Vice President which feel is reflective of the broader and deeper knowledge of all the roles and goals of the Marketing Department I have accomplished over the last 3 years. • My product knowledge continues to deepen in all areas. I am more fluent in business and retail products and services. I was key team member in revenue enhancement and business product development committee as well as the roll out of the new retail products including checking in January, Tell Your friends referral program, all the retail and business campaigns, digital channel enhancement, the Wayne bank conversion, and the courtesy coverage …show more content…

We secured 2 live mornings with Ryan Lecky amounting in in over $20,000 in earned media value in addition to the coverage in happenings magazine and the times. The project came in on record time, and was on budget and was incredibly successful in creating buzz about Fidelity Bank as well as created an opportunity for over18 of our bankers to get involved in the community. • I have successfully garnered PR opportunities to position and brand Fidelity Bank as Best Bank in the marketplace. Public relations and earned media value to date measures in excess of $74,000 to date. This includes over 74 placed PR articles to date averaging 6-7/month, 3 Lecky live mornings and featured weekend story, in addition to two Fox 56 news stories. Contributing to this total are PR derived from our special events, projects such as Fidelity Bank Playhouse in the Park, Teach Children to Save, and through cultivating relationships with media outlets such as Happening Magazine, the Scranton Times, and the Northeast Business Journal and the local media. It is noteworthy that this year’s earned media almost $20,000 higher than last year at this time although last year recorded $160,000 in value -$110,000 of that was result of the earned commercial ads with the show sponsorship from the discontinued Radio. Remaining ad placement at the end of November in 2016 amounted to just $52,000. • Social media exposure and reach has

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