1. Accomplishments 2017 Completing my third year as Marketing Communications Officer, I have been promoted to Assistant Vice President which feel is reflective of the broader and deeper knowledge of all the roles and goals of the Marketing Department I have accomplished over the last 3 years. • My product knowledge continues to deepen in all areas. I am more fluent in business and retail products and services. I was key team member in revenue enhancement and business product development committee as well as the roll out of the new retail products including checking in January, Tell Your friends referral program, all the retail and business campaigns, digital channel enhancement, the Wayne bank conversion, and the courtesy coverage …show more content…
We secured 2 live mornings with Ryan Lecky amounting in in over $20,000 in earned media value in addition to the coverage in happenings magazine and the times. The project came in on record time, and was on budget and was incredibly successful in creating buzz about Fidelity Bank as well as created an opportunity for over18 of our bankers to get involved in the community. • I have successfully garnered PR opportunities to position and brand Fidelity Bank as Best Bank in the marketplace. Public relations and earned media value to date measures in excess of $74,000 to date. This includes over 74 placed PR articles to date averaging 6-7/month, 3 Lecky live mornings and featured weekend story, in addition to two Fox 56 news stories. Contributing to this total are PR derived from our special events, projects such as Fidelity Bank Playhouse in the Park, Teach Children to Save, and through cultivating relationships with media outlets such as Happening Magazine, the Scranton Times, and the Northeast Business Journal and the local media. It is noteworthy that this year’s earned media almost $20,000 higher than last year at this time although last year recorded $160,000 in value -$110,000 of that was result of the earned commercial ads with the show sponsorship from the discontinued Radio. Remaining ad placement at the end of November in 2016 amounted to just $52,000. • Social media exposure and reach has
The following report will further examine the RBC Royal Bank brand, critically examining two promotional examples and how it uses IMC tools and channels to achieve their positioning. RBC Banking has successfully positioned itself as a friendly, approachable bank successfully reaching out to people who are in a more established stage in their life. This older demographic consists of people or couples who are ready to buy a house or attain a mortgage, going to make a large investment or looking to invest. Despite a more older generation as their primary target audience, they have made significant efforts to appeal to Millennials with targeted advertisements and promotions. As previously in the Positioning Analysis, the connection between
I have had this role for two years and my portfolio currently includes the design and delivery of an annual Gallup Employee Engagement Survey, an employee crowd sourcing innovation program and building cloud based performance management and social learning infrastructures.
Utilized ambitious work ethic and integrity to go beyond specific job duties; received MVP award in the Financial Aid Department for excellence in service, and recognized as a top Academic
After the first quarter of this year, the ABC network “income at broadcasting increased 35% to $240 million” (The Walt Disney
US News gives this following numbers, CBS and Turner Broadcasting gain more than $1 billion all in favor of a $700,000 ad rate for a 30 second commercial placement.
Profit Boosters, LLC is a business management consulting firm that is located in Las Vegas, Nevada. They have been providing assistance to businesses for more than 12 years. Their services include bookkeeping, billing, payroll, human resource management, Quickbooks set up and training, PCLaw training and support, and TimeMatters training and support. The team of Profit Boosters LLC emphasizes integrity, client confidentiality, and excellence.
I am particularly interested in securing employment with the Division of Marketing at the association since my skills and abilities are well-suited to your internal and external customers. My strong business administration and organizational skills have enabled me to undertake various increasingly challenging roles throughout my school years as a business student. Though I have no work experience, I believe that when given the chance to work with the organization, I can help improve marketing initiatives as well as productivity.
So now you really feel like you are ready! You have decided to harness the power of PR to get national media attention on television, talk radio or in newspapers and magazines for your company, product or services. First, let me congratulate you on this point! This is a big step in the right direction of growing your media exposure!
If proven that inferior product expertise was a determinant of clientele loss, then this deficiency should have been addressed with the ‘Generalists’ in question. While the option of formal training was dismissed by Winston, the important role that is played by New York based Product Managers should not be overlooked. They are responsible for providing support and technical information on C&B’s saleable financial instruments. Accordingly, closer communication, collaboration and knowledge sharing between the two parties would appear to be critical in enhancing salespeoples’ product expertise.
The purpose of this report is to analyze the opportunity to produce plastic components for cartridge production and choose the best alternative. It is predicted that the annual demand growth is a triangular distribution with a minimum of 5%, most likely of 17% and a maximum of 25%. Due to the continuous growth in the demand, the alternatives cannot be compared using just the data for 2010. An analysis is carried out for the time period 2011 to 2015 and the present worth of the net income is considered as the criteria to select the alternative. The analysis basically can be divided into 5 steps:
Banks use all types of advertisement such as n ewspaper, radio, television, magazines and hoardings. Also, sales promotion device such as Point of Purchase material, brochures and advertisement specialties like ball pens, calendars, diaries, etc. Publicity is a major strength as a promotion tool than advertising as customers tend to believe a news item rather than an advertisement. Word of promotion is yet another important promotion tool as it is a better persuader and convincer than advertising and personal selling, as banking services are narrated by customer themselves. Besides, as Social welfare and Corporate Social Responsibility are considered to be an important part of banking services, the publicity measures need due care.
controlled 37 percent of its market with revenue of about $1.2 million. Immediately after the
Schools have a number of various sources. The primary sources are federal, state, and local funding. The majority of funding comes from state and local sources; whereas a small percent (usually 9-12%) comes from the federal level. The method by which schools receive funding is through the taxation process. At the state level, taxes are levied from taxpayers, both corporate and citizens via sales and income tax. At the local level, school funding comes from property taxes. Let’s explore the how the various sources of school funding. “According to the National Center for Education Statistics, state and local funding accounts for approximately 93 percent of education expenditures” (Woodruff, 2008, ¶ 2). Let’s examine these various sources of revenue and funding and different formulas for allocation along with their pros and cons.
worth $32,8 billion, which is more than CBS. The market has several segments of the its
Regarding to my most recent job, I’m the Marketing Specialist in a Southern California based advertising and marketing agency for the past 1 and a half years, where I applied my theoretical knowledge in marketing and business management in various new and established projects, including analyzing the evolving marketing industry and consumer insights. With passion in advertising and marketing, I developed and managed the execution of clients’ marketing campaigns on various media platforms and PR events, and provided ongoing strategic planning and implemented marketing plans for clients