Example Of Sprite Consumerism

Companies are very selective when choosing a celebrity to endorse their product because they know the person is a great candidate for them to sell their product to the consumers. Before the company signs on the celebrities to endorse their brands, the companies need to make sure that these celebrities meet three basic qualifications.

Most people know who LeBron James is, and some may not. The starting small ford LeBron James is someone to look up to in life. Character was the key in this commercial. LeBron significant character in the sprite ad. As a character, he was used to lure the audience to not trying sprite. Endorser LeBron James was making a softer pitch for the Sprite brand. “I never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am,” he says in the ad. Instead, “I’ll ask you.” The meaning of this quote just because somebody else wouldn’t doesn’t mean you

“People are more likely to pay attention to a TV commercial if one of their favorite players is talking, than they would be if the owner of the company was the star” (Miller). It is the association with the known and likeable character which may attract people to follow celebrity endorsements. It may also be the association with success which the athlete is characterizing. Whatever the case may be, Miller gives tips of what marketing companies look for before persuading a player with an endorsement:

People think “oh that product looks amazing, I want it” just because celebrities are in the advertisement, and it looks more credible. Consumers get influenced into buying products when the advertisement is amusing. Although that may be the case, it is up to the consumer to be responsible with what he/she is buying. Cover Girl’s Plumping Mascara commercial featuring Katy Perry does not get every girl persuade to buy it. Even though the commercial is great and looks like the product works really well, does not mean every person who sees the advertisement feels pressured into buying the product. Several men and women believe it is insulting to use celebrity advertisement to promote products and others think it is the buyer who has the responsibility of not getting suckered into buying everything he/she sees. Also advertisment is a way to promote products, celebrities should be allowed in

“Sports drinks such as Gatorade promise better athletic performance, but in some cases they’re not really necessary. Water does the trick in many cases” (Kent). Gatorade is the most commonly sought after sports drink by athletes. Gatorade uses effective advertising to encourage consumers to buy their product. With the use of professional athletes and other celebrities, Gatorade’s ads persuade people everywhere their product is superior to consuming water. In this ad, Gatorade uses Dwyane Wade-who is a professional basketball player-to showcase their product. Wade is drinking Gatorade while in his Chicago Bulls uniform, showing Gatorade’s customers that he uses it to play well. Gatorade is willing to spend “...near-nine-figure…” amounts of money to persuade customers that drinking Gatorade is highly beneficial (“Who

In the sprite commercial they are, they are going to show you famous people and trying to show you how a sprite is a good drink. The commercial is mainly trying to sell this to people (11 and up ) to show how when you're down to get a drink. They used lil yatchy and lebron james because they appeal to our generation. They also know kids our age would like to drink the sprite because they might think that they can become like them. Also the advertisement conveys the message that sprite is like the best drink that you can drink.

Every day a consumer is being manipulated into buying a product due to the manipulation of celebrity advertisement. In Sue Jozui’s essay, “Advertising” she argues that we should boycott celebrity based advertisements and create rules and regulations for advertisers. The author supports her argument by first asserting that this kind of advertisement is insulting to the consumers. She continues by saying that advertisers constantly use a celebrity to support a claim. The author’s purpose is to inform consumers so that they do not get manipulated into buying the advertiser’s product because of the celebrity being showcased. The author expresses an outraged tone for the consumers. Advertisers should not rely solely on celebrities to sell their

The first thing that one could notice is the theme. The commercial is trying to be humorous and is trying to create a good atmosphere in the video. The usage of humor puts consumers in a good mood, and when they see a bottle of sprite at the store, they think back to the humorous ad, and they feel compelled to buy it. To be honest, not a lot of other themes would have worked for a soda.

Would you rather buy a sports drink by some random person, or one endorsed by football legend Peyton Manning? Normal individuals you know nothing about you don’t care for, but a well-know and popular celebrity you've developed opinions and views on would mean a lot in that commercial. If your views on a celebrity are positive ones, that that makes the brand or product advertised that much more exciting. Marketing with celebrities provides great opportunities to make the appeal of an advertisement productive. When celebrities endorse a product, they use some of their own personal

The concept of using sports stars to market non-sport items has soared to new heights. Every corporation in the world is trying to get the edge over their competitors. The classic example is that of the “Cola Wars.” During the 1980s, Pepsi and Coca Cola began an advertising slugfest, in which Pepsi emerged victorious by using Madonna and Michael Jackson as puppets in their commercials. These two companies, as well as thousands of others, have taken advantage of exposing celebrities in their commercials and advertisements. This is done as a means to persuade the public that these products are worth buying.

This is far from the truth. If a person were to drink a carbonated beverage before physical activity, it would cause him to be sick, possibly to the point of vomiting. The ad is misleading, but it does influence consumers to buy Sprite. But does the athlete really eat or drink the product they endorse?

Companies may also use celebrities to try to control or manipulate the consumer into buying the endorsed product. This may have a negative impact, as consumers may view the celebrities as being puppets for the company. Companies are using celebrities to influence the consumers’ behavior in a certain direction, at the same time the consumer often may perceive the celebrity to by lying when indorsing certain products. For example, many a celebrity has been photographed while enjoying a cold Pepsi much to the dismay of the marketing department for Coke that they are promoting. The celebrity is no longer perceived as genuine and may loss

Celebrity endorsements are one of the most famous methods of marketing used today. Celebrity endorsers are being used in about 25% of all the advertisements that we can see on the television. Marketers are investing large sums of money to have a contract with the celebrities as they believe that celebrities can affect the chances of success of a product. (Erica Weintraub Austina*, 2008) Kiakati

No matter where you from, the fizz when u open the soda make you want to drink it. All type of celebreties boost sale for different product and they make a lot of money. Beyonce probably wanted to help comperdeny make more money. “A 2011 study found that attaching a celebrity to a product boosts sales an average of $10 million”.

The reputation of the celebrity may derogate after he/she has endorsed the product: Pepsi Cola's suffered with three tarnished celebrities - Mike Tyson, Madonna, and Michael Jackson. Since the behaviour of the celebrities reflects on the brand, celebrity endorsers may at times become liabilities to the brands they endorse.