ITC: Imperial Tobacco Company Of India Limited

| * Highest Market share among competitors * Only Firm with a delivery vehicle * Strong hold on B2B market * Highest stock price among competitors * Highest dealer rating among competitors * Very high and consistent return on marketing

• Continual improvement to the quality of its product by offering value-added initiatives such as:

Their extensive research in market trends enables them to keep a step ahead of its competitors by constantly expanding to meet consumer needs.

The business has been profitable and has been able to gain a large market share because of those strengths.

Tobacco companies should invest more in doing research to do a breakthrough invention so they could produce products that are healthier as the anti-cigarettes campaign is showing definite results. With e-cigarettes that states themselves as healthier products, maybe in the future the demand will shift again to e-cigarettes. Only by discovering new things that satisfy the customer’s want and need will the company be successful.

The company’s can be attributed to several reasons. Primary reason for their success would be their motto of simplicity. They have kept products simple and elegant apart from their marvelous functionalities. In order to simply a product, they have never compromised on the capabilities of the machine.

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

Opportunities: RAI has had many opportunities to spin off other companies which have helped it to be a powerful force in the tobacco industry. They have capitalized on the use of being more social ably conscious by adding smokeless tobacco and nicotine replacement therapy products. RAI is working on transforming tobacco by focusing on these areas: commercial integrity, tobacco harm reduction and youth tobacco prevention. (Reynolds American, Inc, 2012)

Its ability to have created a global brand these products is a valuable asset and a sustained competitive advantage

As of November 23, 2007, the company has been notified that the following persons had interests in 3% or more of their issued share capital.

I have chosen cigarettes to be my market transaction as it is has a very large and wide market. A cigarette is a product consumed through smoking and manufactured out of cured and finely cut tobacco leaves and reconstituted tobacco, often combined with other additives1,

The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.

At the beginning the company was considered leader of its industry due to its capacity to customize a store to its neighborhood,

Since its inception, the company has established itself as the premier purveyor of the world’s finest

This means the elimination of the sub-medium and medium cigarettes producers and the consolidation of the position of premium and prestige cigarettes producers. They will share the remaining market shares, favouring the creation of a symmetrical oligopoly. The computations demonstrate that the main producers on the market will remain BAT and PM, who’s portfolio mainly consists premium cigarettes and which will distribute the remaining 10% between themselves after the elimination of the small ones, as well as the 10% lost by their main competitor, JTI. Thus, the competition on the market will be significantly diminished through the eradication of the very condition of a competitive market – the existence of a sufficiently large enough number of producers so that the price is a result of the balance between offer and demand, as article 4 from the Competition Law stipulates.