Examples Of Ansoff Matrix

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

Our project is about the multinational company Coffee Bean and Tea Leaf which started in 1963 in northern California. The largest and oldest privately-held specialty coffee and tea retailer is The Coffee Bean and Tea Leaf in the United States. For Fifty years on, they haven’t changed their values. They have a commitment to their customers to, their slogan is "Find Your Flavor" which is the foundation in which they operate. Their beverages are handcrafted and customized to the guest's preference. Their Team Members listen to the customers and respond to each one with a personalized beverage. They offer one of the most substantial selections of coffee and tea from around the world.

Ansoff’s Matrix is a useful tool for analysing the approach to the marketing strategy of a business. The matrix puts markets against products and will suggest one of four marketing strategies for the business to follow.

​Every fast food restaurant/coffee chain is required to treat their customers with an attitude that is none other than happiness and with curtesy. The customers are allowed to treat/act however they want and even then still be treated with kindness and respect, and the author discusses that this is not how it should be. The people behind the counters are people too and need to be treated as such. Good service is very important, but it should not be required to customers who do not deserve it. Because of the poor pay, long hours, and rude customers, servers should be able to respond in defense only when absolutely necessary.

Based on this problem, we set up our target audience as working people. We attract them by show an important points from advertisement, that is it can make our life enjoyable by having a cup of coffee during we do our works. It can make us feel calm and enjoy the tasty of Nescafe. Working people always need time to relax themselves when having a drink, Nescafe will be the first choice for them because it is easy to prepare and Nescafe is a caffeine drink that can stimuli their body within a day.

To ensure sales and profitability in the long run, most businesses aim for great customer satisfaction. I believe the site I have selected will provide me with the best opportunity to study my social problem because coffee shops like Starbucks is one of the most leading and famous coffee outlet chains that operate all across the United States. The company has a tremendous goodwill for its unique coffee preparations that suits the mood of its customers. In this observational study I was interested to evaluate the factors that drive customer satisfaction at Starbucks. I think that the physical layout of the space of this Starbucks coffee shop in particular was a great location to help shape social interaction because it is a connected to a bookstore as well. It is very quiet and peaceful on the inside and the aroma of freshly brewed coffee is heavenly. It is a calm Thursday evening. I wanted to relate this study with issues of interpersonal relation that affects the

In this report, the mission statement for Caffe Nero is make sure food and service are excellence in all four areas to achieve their aim. Besides that, Caffe Nero also providing their customers with good quality coffee and comfortable environment to their customers. There are 3 main important to be successful - A high quality and well defined offering, focus on brand value, selective site acquisition and disciplined roll-out.

Marketing methods aimed to make a solid base of loyal customers, furthermore as maximising the sales of high margin product, like coffee drinks.

It has become for every business’s prime objective or acumen to be aware of strength or opportunities which can be exploited, improve management or eliminate threats and weakness which can cripple a business organization’s future. It has become a vital reason or idea to include an effective method for analysis within the strategic marketing planning process (Aaker, 1995) to face and overcome the brutal forces of the competitive world and stand out differently among the rest. Therefore an effective tool

Starbucks – one of the fastest growing companies in the US and in the world - had built its position on the market by connect with its customers, and create “third place” beside home and work, where people could relax and enjoy others or themselves. It was the motto of Starbucks’ owner Howard Schultz and mostly thanks to his philosophy; company has became the biggest coffee drink retailer in the world. However, within the new customer satisfaction report, there is shown some concerns, that company has lost the connection with customers and it must been taken some steps to help Starbucks to go back on the right path regarding customer satisfaction.

The Ansoff's Matrix is a tool that helps business to decide their product and market strategies. This model describes the four strategies such as Market penetration, Product development, market development and Diversification.

The company has also developed a structure and control system. With the realization that human capital holds a vital role in the development and sustainability of any institution, that of Starbucks included, it has taken to task to protect the same. To develop this, the company has an elaborate system that ensures the production levels of the company are met with pride. This like other leaders in the same has entailed ensuring they have an empowering corporate culture, topped by ensuring their employees enjoy competitive benefits.

According to the researches already done, since Starbucks was built up at the beginning of 1970s, it has been recognized as the customers’ third home, other than their own houses and workplaces. Those bright and clean tables and comfortable chairs, together with the aroma of coffee from brewing the coffee beans, also the convenience that the customers can freely charge their laptops and music players, give the “Starbucks experience” it used to have. However, with the increasing number of the branches, quantities of automatic coffee machines are taking the place of the ones done by hand, also the counters that supply drive-through in order to meet the need of the customers who are driving, began to sell food, drinks, even CD, which forced the “Starbucks experience” to disappear gradually.

People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young