Examples Of Brand Logo

A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.

Differentiation, symbolism and easy to remember are the requirements to be met by a good logo design. In addition to adapting to different uses, such as in black and white, dark background, small or promotional applications.

To some extent, it is useful to using famous symbols link with the core value of the brand, especially through the official website of the brand. However, the core value of the brand is not represented completely, which means the brand construct is superficial not permeate the whole brand. They are expressing the value of brand through only one page

Society has always used symbols to communicate. Caveman used drawings(symbols) to communicate and document their lives. Today we use symbols in our everyday lives. Company logos are just one kind of symbol that we see every day. These logos become so familiar that we don’t even need a name to know what company the logo or symbol stands. Two Sociologists wo developed this theory are Charles Horton Cooley and George Herbert Mead. The definition of symbolic interactionism by our book is that symbols-things to which we attach meaning. ( J. Henslin). Four such examples of symbols or logos that I have chosen were chosen for different reasons. Two logos are brand names of the item themselves and not the correct terminology of the item. The other two are logos that are so familiar across the world that anyone would know the company they stand for.

I believe that many companies use logos as a way of advertisement as this automatically establishes a type of brand recognition and on the spot advertising with little to no money actually being put into ads, television commercials, etc. Take for instance the McDonald’s logo. Worldwide, the population recognizes the golden arches as a brand for the company and the food it produces. It is used in such a way that when an individual sees it, they know right away that it is associated with McDonald’s, as the red box and golden arches are one of a kind and many people are introduced to the brand as a child through the “Happy Meals” that they offer instantly establishing a connection that seems to take a foothold across time from childhood to adulthood.

Logos on items can mean more to a person more than the item itself. Growing up, something I found brand loyal were my shoes. Regardless, if the pair of shoes I had were ugly or good looking, the brand mattered more to my peers and myself, and this stood nearly the same for lots of my high school learning experience. The value of a brand can make any regular item into becoming more than what it is worth for. One brand that I have looking at is Levi’s Jeans, majority due to the fact that the fall is settling and I need some new jeans. Levi’s Jeans has an interesting logo that they put on their jeans, while they have a very simple logo for shirts. The difference of logos is because their logo signifies the toughest of the pants, while their shirt logo is simply for wear. The logo on the jeans, seem more reasonable to write about compared to the shirt logo.

Improve Brand Recognition - Brand recognition involves the identification of your logo by your target market due to the amount of advertising and promotions you perform.

Overall, I feel really sorry for the designer need to accept lots of criticized after the logo release, there are always lots of unpredictable situations will happen during the process of designing a logo, designer should always test out the logo a few more times after they hand to their client and OGC was a great example to draw a lesson for all the contemporary designer. Although I really love the colour that they used and the simplest of only using text on to the logo, but the result of the logo became an ironic joke around the world, it did not improve the image of the department, even destroy the image of it and this kind of mistakes is unacceptable.

A company that has had to change its logo, slogan, and stores is Olive Garden. Olive Garden changed their logo from red grapes to a tree branch and changed their slogan from Italian Restaurant to Italian Kitchen. They have also tried to change their menu presentation.

A cleverly planned logo has the adaptability and mobility of being utilized as a part of an assorted number of approaches to highlight the brand and increment mark mindfulness. A logo normally comprises of content, activity impacts, images and even 3-D impacts and relying upon how the organization sees its picture; a development logo configuration can be static or robotized. It doesn't make a difference if the logo is static or vivified the length of the prerequisite of spurring the purchasers, expanding brand mindfulness and acquainting the brand with new clients is being dealt with

Fashion designer logos are intended to be the "face" of a company. They are graphical displays of a company 's unique identity, and through colors and fonts and images they provide important information about a company that allows customers to identify with the company 's main product. Logos are also a shorthand way of referring to the company in advertising and marketing materials. Hollister’s highly effective marketing strategy used to target consumers is their logo. Their logo contains a picture of seagull that may come in many different colors or fonts, sometimes they’ll use other

All of these images are logos. No, not the kind of logos that we learn about in English each year, instead, these are images that each respective company has chosen to stand as an easy symbol that consumers will recognize whenever they see it. Usually, along with a short slogan. You know what I mean: Live Mas, Just Do It, I’m Lovin’ It.

David Airey states (2014) that a distinctive logo can be easily separated from the competition (Airey, 2014). It would benefit to compare two distinctive logos that can show a contrast between color, shape and ideas. Also, the intended audience can decide which logo is best unique and attracts visual appeal.

Best Western a chain of hotels that was established in 1946 has recently upgraded logos. They upgrade from a standard two dimensional logo to a spiffy three dimensional logo. The change surprised most although the new logo isn't horrible according to writers. The logo is very nice and neat as well as, very well thought through. Best Westerns logo change is a perfect example of how a company's logo, the image of the company, can affect the company.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.