Mcdonalds

McDonalds was founded in 1943, and 1967 British Colombia was its first international expansion, advertising to middle and upper class. McDonalds decided to expand internationally, due to the enormous success in America. There was heavy research involved in the expansion. Through globalization and internationalization, McDonalds were able to develop marketing strategies according to cultural needs, to serve specific target markets. McDonalds enter India’s foreign market and 1996 and is a tough foreign market to enter, but with McDonald’s success they were able to earn high revenue in India. The success strategy is researching and the development of food. McDonalds thoroughly analyzed the preferred taste, especially to not offend locals. Their key to success is to “think global, act local.”

Despite McDonald’s excellent global strategy and localization they do face controversy. From the first time McDonald’s opened its doors in 1972, policymakers and the media was concerned about the impact the fast-food would have on the French culture. This controversy kept the company in the pubic eyes. So, when the World Cup finals was held in France, French citizens protest when McDonald’s became the official food. They believed it is too symbolic to America. McDonald’s is an easy target as everyone around the world know what McDonald’s is. Also, it is known to be an icon of capitalism. The company internationally is symbolized as “all to American”, therefore is a huge target for protest.

Significant eatery networks, McDonald's noticeable among them, work outlets around the globe. Garments brands and styles cross seas and national limits effortlessly. This procedure has met resistance from individuals and gatherings, (for example, the global Moderate Sustenance development that promoters against society's inordinate liberality in fast food and ways of life) resolved to keep up conventional

McDonald’s is the global foodservice business with more than 20,000 local restaurants serving more than 30 million customers each day. McDonald’s has spread through over 100 countries, including countries in East Asia (Watson, 3). In the book “Golden Arches East: McDonald’s in East Asia” by James L. Watson, he studied three countries which were Beijing, Seoul, and Japan. Also, he wrote how McDonald’s has played a role in each countries cultures that he mentioned. He mentioned how different countries McDonald’s share similarities and differences the way cultures were impacted economically and politically, and also, how people viewed the American cultures coming to their countries. In this essay, I’ll be writing about how McDonald’s has been

McDonald’s is not some ordinary fast food restaurant with its trademark logo advertised almost everywhere in the U.S., many people all over the world know about these famous golden arches. The McDonald’s franchising started in 1955 and in less than fifty years, McDonald’s was introduced all over the world in countries such as, China, Japan, Great Britain, Sweden, France etc. McDonald’s global expansion has intermingled with cultural traditions because these countries are becoming more westernized. Since East Asia is becoming more westernized it also means that there is a cultural difference because of the influences from outside the country. The cultures are being changed because of how ideas are expressed by people and not by their

So with the introduction of a foreign symbol into a host country like a new McDonald’s restaurant, the impact is not so dramatic and the host country does not fully take in the American culture but shapes it in a way to suit their lifestyle and tastes. For example, the food and names of the food at McDonald’s in Tokyo is slightly different to those in America. In India, it serves lamb burgers and in Germany beer is available. This shows that the American formula was not as international as had been hoped, and local cultural practices had to be acknowledged.

A Multicountry approach is one in which as organization’s strategies vary according to the countries in which it does business (Coulter, 2013, p.202). This approach is centered on creating an advantage through differentiation. The products, marketing, and distribution are tailored and adopted to local culture and customs. Such local responsiveness is important when significant country to country differences exist (Coulter, 2013, p.203). An example of this would be McDonald’s Corporation. To appeal to the local customers’ palates in Singapore, they added rice burgers – fried beef slices served between two pressed rice cakes, to its menu.

When someone hears the word “McDonald’s,” they may automatically associate it with various descriptions and words such as American food, hamburgers, french fries, and chicken nuggets. Others may assume that McDonald’s is only famous in the United States, but what they do not know is that McDonald’s expanded their success outside of its origin to over 100 countries around the world. In the novel, Golden Arches East, the author, James L. Watson, focused on the company’s expansion in East Asia and studied how the American culture and traditions of McDonald’s influenced the Asian countries and their people.

International marketing or business is uniquely different from the local market because the product price, place and promotion is vastly different from what is been offered to local customers (Johansson, 2000) With the emergence of the information technology, cross border marketing has never been a distant dream. However, it has never been easier even for giant multinational companies to face challenges that come in international business. The biggest challenge comes from the culture which varies from country to country.

McDonalds has always been able to face the challenges that arise when trying to expand to foreign cultures. They have successfully expanded to over a hundred countries, including countries in East Asia. In the book “Golden Arches East” by James L. Watson, he studies different cities and how McDonalds has played a role in their cultures. Three places that he mentioned in his writing were Beijing, Seoul and Japan. They all share similarities in the way the culture was impacted positively and negatively, in society and politically. They have their differences in the way things were dealt with and how the public viewed the American company coming to their countries. In this paper, I will be talking about how McDonalds is involved in the

Due to the famous, well-known symbol of the golden arch, McDonalds is seen as a worldwide trademark. “Beginning the international venture into Canada in 1967, the McDonald’s Corporation has rapidly expanded abroad” (Curtis, 1982). This can be related to the documentary watched in class, showing the rapid progression of Coca-Cola becoming a necessity in our society, and the cultural ties connected to the commodity. The fascination and popularity grew rapidly, therefore creating an international symbol profoundly. The

The segment of the general environment that ranks the highest between the global and socio-cultural considerations is the socio-cultural. The reason being that McDonald’s represents a very strong aspect of the American culture and a major part of the American culture is the food industry. The food industry, in terms of American food consists of a good old- fashioned hamburger, French Fries, and soda and McDonald’s mastered this concept of American food to perfection. On the other hand the global segment especially in

McDonald’s as we know is the biggest multinational-corporation in fast-food industry. McDonald’s is a symbol of American power and hegemony just like Coca Cola and Nike which its operations is all around the world. And how McDonald’s could successfully entering global markets ? the key components is its standardization in all McDonald’s outlets in the world known as QSC&V (Quality, Service, Cleanliness, Value). You can see and feel the same burger quality, same fast service, cleanliness of restroom and the same price in all McDonald’s outlets in every country. McDonald’s also made a strong relationship with supplier because this is another key success, every supplier which supply

Today’s society and culture is becoming more and more McDonaldized. This paper will illustrate what the process of McDonaldization is. In addition, this paper will show how today’s society has adapted to this process along with using the theories from Max Weber.

In this assignment I am going to evaluate the concepts and principles applied to the marketing of products by McDonalds and make recommendations.