Examples Of Ethical Advertisements

(Twitchell, p. 178) As if this tidbit of information was not enough to raise awareness of the bad side effects that come along with social media and advertising, a study was conducted recently to determine just how important advertisers found ethics to be; the results were shocking. It turns out that among twenty-nine different advertising agencies, two general groups were able to be formed: “those who feel ethics is largely irrelevant to advertising, and those who ‘typically recognized moral issues and talked about them inside the agency with their coworkers and outside the agency with their clients and potential clients.’” (Drumright and Murphy, 2009) Unfortunately, the majority of the agencies who were interviewed fell into the category of believing that ethics is largely irrelevant to advertising. Since ethics turn out to be of so little concern in the advertising industry, and since advertisements clutter social media, it is fair to conclude that said industries are not in existence to look out for consumers, but rather to provide a platform for sales and increased revenue.

The largest, most eye-catching image in the advertisement is that of a model of color. Then, to pose contrast, the advertisement also provides an image of a very light-skinned model. Additionally, there are models with skin tones in between. Further, the advertisement includes a male model. This fulfills the pathological appeal to identity; L’Oreal intends for a large variety of people to identify with this advertisement. As previously mentioned, other makeup brands have come under fire for not including makeup intended for darker complexions. They have also been criticized for not using models that represent these groups. L’Oreal aims to establish itself differently: this brand wants to cater to the lightest and the

The most conspicuous part of the advertisement is the image of the woman in front of a black background so that only her face is visible. This in itself is important because it is automatically making her face the focus of the advertisement and not her body. Unlike most advertisements in which a woman’s body is exploited to sell products to men, the UN Women advertisement draws attention to her eyes, therefore making her your equal, since you have to make eye contact with her instead of looking anywhere else on her body. She is completely expressionless, looking at the viewer with a blank stare, a totally blank slate onto which viewer’s reflect their own views. Even more important, the woman pictured is a Muslim woman, as displayed by her hijab. The hijab is widely seen in western society as a form of oppression by men, to make women subservient to them, and by juxtaposing an ad for equality with the

While the ad is simple, it is also bold. The ad is primarily black with a spotlight on the diamond making is shine brightly in the center of the page. The intensity of the diamond, which is the brightest object on the page, immediately reveals what the ad is for. The contrasting colors in the ad encapsulate the audiences’ attention immediately. The words at the bottom of the page are written in all capital, bold letters. These bold features all work together to make this ad one that practically jumps off the page and into your mind.

The advertisement that I pick was a true or false Modess advertisement. This advertisement really represent the 1950’s and 60’s because at that time women were allowed to vote, but didn't how a out of house job. A female's job at that time was to stay at home cook, clean, be a wife, and a mother. As for a male's job he was a work and was “allowed” to clean he just had to go to work and provide money for the family. The show I Love Lucy is an example of what was the job for a women in the 1950’s was. The Brady Bunch was in the late 1960’s, but it still show how life was back then and how were gender roles took place in a family. On that note women weren't allowed to be all feminin. This product makes me think that the human body back then, especially

raigs article "Men's Men and Women's Women" and Murphy's "How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination" both speak at length regarding the bussiness of advertising. Both articles explore the inner workings of the bussiness and help readers try to understand the advertisors objectives in their work. However, these articles take separate tones when it comes to the ethics of the world of advertsing.

The first ad is for nail polish from Maybelline. To persuade us they used a few things that the nail polish does to make it more “desireable”. For example, they say that the nail polish “bends with your nails, absorbs the knocks, and resists chipping for up to seven day”. The reason that this ad is good at persuading someone to buy this product is because people want to have that type of reassurance for that product and that is what they got from this ad. The reason that this ad is more fit toward ethos

This is an advertisement for Covergirls new Clean Matte BB Cream. Since it is featured on this months Cosmopolitan Magazine (July 2016), its intended audience is for any woman in their late teens to late twenties. Zendaya Maree Stoermer Coleman, but is more famously know as “Zendaya” is featured in the ad as one of Covergirls newest faces. The Disney actress and singer is a very adored and respected nineteen year old who will not stand for hate, racism, sexism or unrealistic photoshop. The main object of the advertisement is the Clean Matte BB Cream that Zendaya is wearing.

Note any other details that would help your analysis.-The advertisement is simply one photo. Yet, the artist was able to fit in pathos and ethos arguments along with a picture that touched the heart of all those who viewed it.

This is an ad for Covergirl, a company that produces cosmetics to persuade customers that it helps one’s skin stay youthful. The product being advertised is a three-in-one liquid foundation. This ad can be found in the Good Housekeeping Magazine, it is the February 2016 issue, page 2.

I think the advertisers have smartly incorporated her face in the advertisement. Her facial expression is trying to attract the female generation to notice her lips. The colours have been specifically chosen. The model has brown hair and this has been used as a background for the image of the product. Everything has been kept natural like her skin colour and the background. Having everything on the page quite natural makes the lips stand out more because they are darker than the rest of the skin and have a reddish colour. The use of light colors, very large text and a very close up picture of the model to show how the different shades of lipstick will bring out a person’s eye. This makes them the first thing you notice on the page.

The advertisement speaks to the reader in a soft, familiar, enticing language as though she (and it is a female) is alone in the room with you. Although the advertisement mentions as an aside that the product is also patented for men, we receive the strong impression that it is the female who has been targeted as prospective market. This is due to the picture used, as well as colors, words, and situation. The colors are mostly lilac consisting of soothing pink, cream and purple all feminine associated colors. The picture is of a seductive woman, vibrant with health, hair falling into eye, bra straps peeking out, who smiles flashing her pearl teach at you, appearing the picture of health.

Companies involved in targeted advertising also have to deal with ethical issues. According to a study conducted by JL Davis on decision making in advertising, most of advertising experts were influenced only by legal actions, while ethics contributed as the minor factor. Based on the study of Wallace Snyder, advertising ethics, especially targeted advertising, is often given little attention until the company is compelled to make a response when challenged by the law (Snyder 2008). Some consumers haven’t been aware of that their privacy are stolen. Even if consumers were aware of online

This ad was taken from the Women’s and Health magazine, a magazine that targets women starting from teenagers that are searching for perfection to old women who lost confidence and are searching for it. It’s for the middle-class women that are interested in their health and appearance. This shampoo would give them a young and healthy hair filled with joy and happiness that most of the people lack these days.

Advertising and promotion, ethical pitfall: Issues over truth and honesty. Issues with violence, sex and profanity. Taste and controversy and negative advertising