Examples Of Honda Sales Promotion

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TITLE OF THE PROJECT: “A STUDY ON ADVERTISEMENT AND SALES PROMOTION IN HONDA SHINE” 1 INTRODUCTION: Promotion is the major component of the company’s total marketing mix, its intent is to inform, persuade and influence people. Promotional activity is marketing in basically an exercise in communication. It is basic ingredient in non – price competition and it is an essential element in modern marketing. It is an exercise in information, persuasion and influence. The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. A promotional mix specifies how much attention to pay to each of the five subcategories, and how much…show more content…
 To assess the influence of sales promotion techniques of Honda Shine on customers.  To know advertisement effectiveness of Honda Shine.  To apply marketing concept practically and to have a fair knowledge of the above subject.  To understand the concept of marketing analysis. 1.3 SCOPE OF THE STUDY:  This project relates with what specifically marketing mix is, what its elements are and how they coincide to produce a comprehensive, cohesive and effective sales strategy.  Honda product is perceived by the customers is dependent on the target market.  It helped me to acquire the information about marketing mix of Honda.  As the subject “Advertisement and sales promotion of Honda”, more stress is given on advertisement strategies and their products. 1.4 Literature review  Ward and Davis (1978), and Wilson, Newman, and Hastak (1979) find evidence that promotions are associated with purchase acceleration in terms of an increase in quantity purchased and, to a lesser extent, decreased inter purchase timing. Researchers studying the brand choice decision-for example, Guadagni and Little (1983) and Gupta (1988)-have found promotions to be associated with brand switching. Montgomery (1971), Schneider and Currim (1990), and Webster (1965) found that promotion-prone households were associated with lower levels of brand

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