Examples Of Marketing Strategy

This group is made up of students and people from the nearby downtown offices and professional centers.

This Internet is moving fast; the environment is changing, and business must find the appropriate way to engage customers and remain profitable. The way how companies used marketing strategy 30 years ago is not the same as for today. Companies must find ways to have a competitive advantage and still make a profit. This paper will discuss some of the ingredients that are needed to have a successful company. According to Kim (2012) some essential elements to having a long term relationship with consumers is having trust and satisfaction. A company will not be able to sell to you if the customers do not trust them. Customers must trust the sellers and trust the products, especially if this is on the Internet. Companies have to do different things to retain clients or get customers. Some of the strategies that firms used are salesperson intelligence. Salesperson intelligence will increase or improve the sales performance. Mullins et al. (2014) indicate companies rely heavily on the seller to provide them with the right information to guide the customer in making a decision. From this companies started using customer relationship management system. This system will help collect the needed data to assist in determining the consumer behavior. This information will contribute to improving the decision-making process to be more efficient. The customer is unable to touch or see the actual product. The Internet is on a high rise. Therefore, Kim (2012) believes it is crucial

Companies have to find a marketing strategy that attracts customers to be able to succeed and earn a profit. Marketing can be approached in different ways, but some strategies are more successful than others. For example, some companies can give intellectual property away to earn profits; RiskLens is a company that gives some of their intellectual property away, which helps them to succeed. However, most companies choose not to give intellectual property away because it is what makes them successful. RiskLens is a cyber risk management software company and it specializes in cyber security risk, it is also the only company that is based on the FAIR model and offers FAIR certification. The FAIR model can be used to create a model concerning risk in financial terms and organizational risk in totality. RiskLens give intellectual property away to increase the demand for services such as the FAIR certification, which gives RiskLens a profit, and to make the FAIR model better.

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics to yield results. The term guerrilla marketing was coined by Jay Conrad Levinson in 1984 in his book ‘Guerrilla Advertising’. The term was inspired by guerrilla warfare which became popular during the Peninsular War, when the Spanish people rose against the Napoleonic troops and fought against a highly superior army using the guerrilla strategy. The term "guerrilla" was used in English as early as 1809, to describe the fighters (e.g., "The town was taken by the guerrillas"), and also (as in Spanish) to denote a group or band of such fighters.

According to Baltes and Leibing in their 2008 journal ‘Guerrilla marketing for information services’, the term Guerrilla Marketing describes “unconventional marketing strategies with which to achieve significant effects – with a fraction of the budget of “traditional” marketing campaigns’’.

The brand NATURA, which has become synonymous with cosmetics in Brazil, was founded in 1969 by Antonio Luiz Seabra, as a laboratory and a small cosmetics store, located at Rua Oscar Freire, Sao Paulo. In it, Seabra and only seven employees sold their products, and offering beauty advice to users of the brand. The brand was launched based on the quality of its products, and also the strength of the concept of helping people to know themselves better and be happier. NATURA was moved by the passion of the cosmetic product as important self-vehicle and perception and its power of transformation in people 's

In recent years, market has become more complex that there are many different kinds of companies appeared. Moreover, the competition between these companies in marketing has become more intense. Practice effective marketing strategies is very important for most of the companies who want to be successful and to become leaders in marketing. Strategy is part of marketing techniques that combine all the market goals which are the company needs to make a completed plan in order to increase sales and maintain customers (Bennie, 2016). Marketing strategies have been extensively studied in the marketing area. For example, marketing strategy was discussed in by Robert Morello who has an extensive business background in marketing area. As for the

This step basically analyzes where the firm is right now, where it is headed in terms of the organizational plans and external factors and trends affecting it. In summary situation analysis looks into the firm's strengths, weaknesses, opportunities and threats.

Hari Baru Fitness Club (HBFC) will provide fitness services for fearful families who have serious concerns about their health. It will serve especially those mothers who are always stressful due to heavy burden of family tasks and responsibilities. It will grant them wonderful environment to obtain peace of mind. This will be also a place of get together, relaxing and

Transactions or trading that is done between two or more companies and does not include the final customer of products is considered to be a business-to-business model. (What is business-to-business (B2B)?, 2016) These types of businesses have distinct differences from business-to-customer companies that raise multiple marketing hurdles to jump. Some of these differences include longer sales cycles, more complex products or services, few identifiable buyers, less buyer research, and different channels for marketing strategies to use. (What Makes Business-to-Business Marketing Different?, 2016). These problems have increased the demand for improved content marketing strategies for companies in the business-to-business environment. Content marketing is the use of a strategic marketing approach focused on presenting valuable, relevant, and consistent content to attract and retain a specific and identified audience. (Pulizzi, 2012) The increased demand for more and better content marketing has forced marketers to evaluate and develop marketing strategies focused on this type of marketing. According to research done by the Content Marketing Institute, marketers who document their strategy are more effective than companies that do not. (Pulizzi, 2014)

Zappos.com is a leading online based retailer that focuses and offers an incredible shopping experience to its customers through fast, friendly, and professional customer services. Having established a strong foundation in customer relations, Zappos shifts its attention to other opportunities and challenges.

ITC was incorporated on August 24, 1910 under the name of 'Imperial Tobacco Company of India Limited'. Its beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Company's existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into India's future. The Company's headquarter building, 'Virginia House', which came up on that plot of land two years later, would go on to become one of Kolkata's most venerated landmarks. The Company's

The potential for growth and profitability is immense in the industry, provided that quality product is made available with competitive pricing.

Healthcare is a service industry and broadly includes hospitals, health technologies and people i.e. skilled doctors and nurses. Healthcare organizations are complex, diverse in nature and need to improve quality while maintaining optimum cost. Patient is the customer hence healthcare service quality is nothing but perceived satisfaction by patient. Prevalent trends in healthcare industry i.e. emerging healthcare technology, increasing demand, changing disease pattern and government support are contributing to a need to be accustomed with advanced technologies and achieve efficient continuity of care. Though demand is growing, healthcare service sector is facing challenges being underserved and under-consumed. There is a scope to improve quality and efficiency using strategies like marketing mix in order to satisfy patient i.e. final customer of healthcare services.

Companies cannot last without customers and Marketing strategies that aim to develop customer relationships (Ferrell & Hartline, 2012). Long time ago, many people didn’t think that having a Marketing Department in a company was very important or necessary. Actually, many companies start to realize that is very important and necessary have a Marketing Department inside the company for communicating to consumers what they are selling. Also, if someone wants to create a successful company has to have a Marketing Department inside of the company. For example, a strategy of Marketing is when people see some advertisement on the street or on television, or when they see promotions in magazines or newspapers.