Examples Of Marketing Strategy Of Perodua

Marketing Mix includes four basic marketing strategies which is called Product, Pricing, Promotions and Placement , The add on three marketing mix will be People , Process and Physical Evidence. They are combine and called the 7Ps which is under the elements of Service Marketing Mix. Working professionals or businesses use these fundamentals to communicate with and reach their planned target market. Marketers manage decisions about each of the 7P's base their decisions on the individuals they want to win board and make into customers. Marketers must first clearly identify each target market before they can build up marketing strategies.

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

What is the main outcome you intend to achieve? Tie it back to the relevant marketing objective.

In this assignment I will be looking at how product and services are marketed and look at how a marketing mix is developed using the four P 's: Product, Price, Place, and Promotion.

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

A marketing strategy is the combination of the target market, or the customers the marketing is intended to reach, and the marketing mix. Product, price, place, and promotion are components of the marketing mix, or the four p’s, which create a value for the customer (Perreault, Cannon, & McCarthy, 2009). For this reason, the customer, who is not part of the marketing mix, is the center of the target, surrounded by the elements of the marketing mix. The ultimate goal of a marketing strategy is to create value for the customer, which allows the organization to increase customer satisfaction and results in repeat customers and additional equity for the organization (Armstrong &

Product Assortment and Services Decision- Retailers must decide on three major product variables; product assortment, services mix and store atmosphere. Sears had a wide range of different store brand products and quality national products. There were products for all types of people!

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand's offer, and is often associated with the four P's: price, product, promotion, and

Another way to focus on the companies marketing strategies would be the four P 's (Product, Place, Price, and Promotion). There is an importance of understanding the marketing mix to sell more products as well. Developing an effective and successful marketing mix takes more of an experimentation and following up the process to determine the most effective method of marketing of a product or service for the customers.

General Issue: which segments should the company target? How should the company and its products be positioned?

Sales and Channel Strategy E. Technology Strategy F. Market Entry/Expansion Strategy H. Risk Analysis VI. Go-to-Market Action Plan A. Specific Actions to be taken for the 5 P's/marketing mix 1. Pricing 2. Packaging 3. Promotion/Advertising/Public Relations/Sales Management 4. Place: Sales & Distribution Channels 5. R&D 6. Customer/Technical Service 7. Marketing Research B. Financial 1. Financial Assumptions and Sales Forecasts 2. Budgets 3. Pro Forma Statement C. Monitoring and Controls 1. Staffing Schedule 2. Measurement and Performance Evaluation D. Future Prospects. VII. Group Evaluation VIII. Bibliography

With the various organizational cultures, business organizations organize their business goals. Small and successful companies such as Coconut Bliss have achieved organizational goals by using 7P marketing mix in their marketing planning process. Other organizations such as US Ice Marsh Ice Cream, which are contemporary with Coconut Bliss, use the Marketing Partitioning Process to achieve their organizational goals. Marshfield continued the following ice-cream market segmentation process like initially; they define the organization 's market, for example in the target market. Secondly, the market segment is created. Different components are evaluated for specific measurements. The segmentation process is constructed; the attraction of this

The four P’s of a marketing mix are as follows, product, price, place, and promotion. Each of these offers a marketing parameter for the management and company team to control. With each marketing tool there are decisions that should be met as far as the business is concerned. Therefore, there is a list for each one that should be analyzed to meet the business standards.

Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product company should take care about its quality and features must be according to the customer’s needs to satisfy them.